mbna capabilities presentation december 6, 2005
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MBNA Capabilities Presentation December 6, 2005. Student credit card acquisition that actually works…. Topics for discussion. Introductions About Aqua Financial How Aqua will help MBNA ECA Technology sm Demo MBNA’s Student Card Strategy Structuring a Relationship - PowerPoint PPT PresentationTRANSCRIPT
MBNA Capabilities PresentationMBNA Capabilities PresentationDecember 6, 2005December 6, 2005
Student credit card acquisition that actually works…
Topics for discussionTopics for discussion
IntroductionsIntroductions About Aqua FinancialAbout Aqua Financial How Aqua will help MBNAHow Aqua will help MBNA ECA TechnologyECA Technologysmsm Demo Demo MBNA’s Student Card Strategy MBNA’s Student Card Strategy Structuring a RelationshipStructuring a Relationship Open Discussion / Next StepsOpen Discussion / Next Steps
IntroductionsIntroductions About Aqua FinancialAbout Aqua Financial How Aqua will help MBNAHow Aqua will help MBNA ECA TechnologyECA Technologysmsm Demo Demo MBNA’s Student Card Strategy MBNA’s Student Card Strategy Structuring a RelationshipStructuring a Relationship Open Discussion / Next StepsOpen Discussion / Next Steps
About Aqua Financial…About Aqua Financial…
“To provide an efficient, secure, and cost effective method to acquire new credit card accounts through proprietary Electronic Credit Application (ECA) technology while establishing ourselves as the positive brand leader in the student card marketplace.”
Mission Statement:Mission Statement:
About Aqua Financial…About Aqua Financial…
Concept formulated in 2000Concept formulated in 2000 Incorporated in May 2004Incorporated in May 2004 Over XX years combined experience in the Over XX years combined experience in the
college card marketcollege card market Rooted in proprietary ECA TechnologyRooted in proprietary ECA Technologysmsm
Strong credibility in the marketplaceStrong credibility in the marketplace Advocate for the student Advocate for the student andand the issuer the issuer PlaceholderPlaceholder
Concept formulated in 2000Concept formulated in 2000 Incorporated in May 2004Incorporated in May 2004 Over XX years combined experience in the Over XX years combined experience in the
college card marketcollege card market Rooted in proprietary ECA TechnologyRooted in proprietary ECA Technologysmsm
Strong credibility in the marketplaceStrong credibility in the marketplace Advocate for the student Advocate for the student andand the issuer the issuer PlaceholderPlaceholder
Aqua’s Impact on MBNAAqua’s Impact on MBNA
SignificantlySignificantlyReducedReduced
FraudFraud
PortfolioPortfolioProfitabilityProfitability
More AcquiredMore AcquiredAccountsAccounts
HigherHigherActivationActivation
Lower RiskLower Risk Lower NetLower NetCPACPA
ECA Technologysm
Reporting ToolsReporting ToolsECAECAAdmin ToolsAdmin Tools
ECA Technologysm
Aqua Server
LexisNexisVerification
AdminTools
ReportingTools
MBNAServer
ECAMaster
ECA Laptops
MBNA Student Card Strategy
Brief description of the technology here
Structuring a Relationship
Pilot relationship with definitive objectivesPilot relationship with definitive objectives February – May 2006February – May 2006 XX SchoolsXX Schools $XX.XX CPA per [Application, Account, …]$XX.XX CPA per [Application, Account, …] PlaceholderPlaceholder PlaceholderPlaceholder PlaceholderPlaceholder
Pilot relationship with definitive objectivesPilot relationship with definitive objectives February – May 2006February – May 2006 XX SchoolsXX Schools $XX.XX CPA per [Application, Account, …]$XX.XX CPA per [Application, Account, …] PlaceholderPlaceholder PlaceholderPlaceholder PlaceholderPlaceholder
Remaining Topics
Open Discussion / FeedbackOpen Discussion / Feedback Action Items / OwnersAction Items / Owners Next StepsNext Steps AdjournAdjourn
Open Discussion / FeedbackOpen Discussion / Feedback Action Items / OwnersAction Items / Owners Next StepsNext Steps AdjournAdjourn
Thank you!Thank you!
Student credit card acquisition that actually works…