maximizing value in legal services

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MAXIMIZING VALUE IN LEGAL SERVICES Jackie Dinsmore Cognition LLP

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Page 1: Maximizing Value in Legal Services

MAXIMIZING VALUE IN LEGAL SERVICES

Jackie DinsmoreCognition LLP

Page 2: Maximizing Value in Legal Services

Lawyers

Our Organization

StaffAssociates Executives

Page 3: Maximizing Value in Legal Services

Lawyer Experience

123 146

223 116

121 11

122 12

11 113

Page 4: Maximizing Value in Legal Services

Lawyer Experience

Page 5: Maximizing Value in Legal Services

Client Breakdown

2010

2011

2012

2013

2014

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Industry

Technology Financial Services Energy EntertainmentHealthcare Government / Not-for-Profit Professional Services IndustrialCapital Retail Resources Other

Page 6: Maximizing Value in Legal Services

What kinds of Companies use Cognition

Page 7: Maximizing Value in Legal Services

What kinds of Companies use Cognition

Page 8: Maximizing Value in Legal Services

Experienced Counsel

Average experience among Cognition lawyers:

They also had a combined total of:

in-house experience before joining Cognition

231Years

This means that Cognition’s Lawyers currently have a

total of:

in-house experience

328Years

Cognition’s Lawyers spent a total of:

working in law firms before moving on to in-

house positions

217Years

Page 9: Maximizing Value in Legal Services

Media Attention

“The principles behind Cognition…include being tech-savvy, efficiency-conscious, low-overhead and partner-free.”

“[Cognition] is part of a new breed of small, nimble law firms thriving at a time when traditional corporate firms are seeing their profits squeezed”

“The key to reducing fees to a fraction of [Cognition’s] Bay Street brethren? Cut out the marble-adorned offices and hire senior lawyers who can handle projects without assistants and junior associates.”

Cognition named one of Canada’s fastest growing businesses for a third year

in a row!

“Cognition LLP [is] shaking up the market with new ways of providing legal services, such as fixed-fee services.”