Mataram Resort

HendraHanna

Priscella HalimCatherine

Miki MurakamiMeriana

Ellen FenyantoAyuningtyas Widiani

Introduction

• Potensial and Natural Resources in Indonesia

• Development of Tourism

Objectives

• Present’s Objectives : Introducing one of the Indonesia’s tourism

(Nature) there is Curug Orok in Garut Establish a means of lodging (Resort) in nature

resources, Curug Orok Increase Garut’s revenue and provide

employment to local people Utilize and develop tourism in Indonesia,

especially in Curug Orok, Garut.Provide an unique cocept for the tourist

• Future’s Objectives :

Create Curug Orok become one of the famous nature resources in Indonesia

Enact Mataram Resort leading in the lodging industry

Advantages

• Subjective :

To meet the requirement to take final project.

As a guideline and reference later in the design development phase, which is one part of the Final Project.

• Objectives :

As the proposed use of the natural attractions complete with structuring and supporting infrastructure of the tourism activities.

In addition to the knowledge and perceptionregarding to education

Marketing

5W+1H• Who: The employers / expats, families who want a unique holiday,

and tourists, foreign tourists who love the culture of Indonesia• What: Resort Mataram which combines some of the culture in

Indonesia into one.• Why: Because the concept is unique and different from the others.

Many people who like the traditional nature of Indonesia.• When: Soft opening: Saturday, April 1, 2012

Grand opening: Thursday, April 6, 2012• Where: Curug Orok, Garut, West Java, Indonesia• How: To promote our Resort, we do some promotion through social

media, print media, to give some discount for promotions.

SWOT

Strength

• Mataram Resort offers privacy for its guest

• Have a good air ( free polutions )

• Offers very unique concept

• Have a various facilities

Weakness

• The price is quite high compare to others

• Located quite far from city center

Opportunities

• Garut is a potensial place for tourism

• There is no equal competitor

Threat

• New hotel, don’t have a strong image

Segmentation

Geographic: The location is located in Garut, but could attract anywhere because of its natural beauty. So that we can classify it among the national or an international traveler.

• Demographics: The character of the population that can be measured such as age, gender, income, education, and employment.

• Psychographics: Involves the grouping behavior, lifestyle and personality.

• Psychographic: maintain the values of history and culture• Consumer Behavior: Focus on the tourists who love to

travel and willing to spend money on tourism.

Targeting

• Age: 16-50 yearsGender: Male and FemaleOccupation: college student, business

man/womanSocial class: Middle to upper

• Lifestyle : Socialize about go green

• Personality : People who have a desire to tourism

• Value : feel proud,exist,and satisfied

Positioning

• Mataram Resort wants to be known as the best 5-star accommodation with the tagline: "One of the best escape in Java".

Promotion

• Mass Promotion

– Website

• Fans Page :

• Twitter :

• Advertising

• Personal Promotion–Sales Promotion ( catalogue,brochure,VIP card,gift)

Type of Room

• Rumah Hanoi (Papua Traditional House)Total Units: 20 unitsPrice: Rp. 3 million + + / night

Tradisional dance

Tari Musyoh ( Welcome dance ) Tari Perang

• Rumah Banjar (traditional house of South Kalimantan)Total Units: 15 unitsPrice: Rp. 3.5 million + + / night

• Staff Costume

• Tari Baksa Kembang • Tari Radap Rahayu

• Rumah Tongkonan (House of South Sulawesi)Number of Units: 12 unitsPrice: Rp.4.000.000 + + / night

• Staff’s Costume

• Rumah Bali (Balinese Traditional House)Total Units: 10 unitsPrice: Rp.4.500.000 + + / night

• Staff Costume

• Tari Kecak • Upcara Ngaben