massolution nyc 2013: alegion
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John HoskinsSr. Mgr, Amazon Mechanical Turk
Presented by:
Joel SimpsonCEO, Alegion
Where Humans and Machines Meet
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Why Automation?
Without automation its difficult to realize
maximum potential of crowdsourcing.
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Why Automation?
Automation allows for tighter measurement of
success.
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What does automation buy me?
MeasurabilityPredictability
Continual Improvement
2013 Alegion Private and Confidential
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But not just machines
Automating with the Human Machine allows you toassess the confidence of the accuracy of every answer
and further improve the heuristics
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Automate the Human Machine
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Automate the Human Machine
Integrate external data sources programmatically
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Automate the Human Machine
Hybrid Crowdleverages internal and external labor pools in same process
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Automate the Human Machine
Automate decision making using human judgment
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Automate the Human Machine
Identify and reward good workers
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Automate the Human Machine
Provide data back to improve heuristic systems
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Continual Improvement
Predict
Measure
Improve
RapidIteration
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Discussion