massolution nyc 2013: mobileworks

7/29/2019 Massolution NYC 2013: MobileWorks

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Optimizing The Virtual WorkForce

ValGui

DirectorofAccounts,MobileWorks

Aus7nAllen

DivisionHead,RapGenius

Rou7ngTasksusingTechnologyandHumanPower


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Intro MobileWorks RapGenius

Framework for Crowd Set-Up Worker Management Workflow Design Quality Control

Crowd Curation Demo Results Use Case Implementation


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We provide high-quality, vettedvirtual staffers

and crowd labor solutions Afully managedsolution quality control andworkflows are handled entirely by the system.

Aprivate crowdof workers from 60+ countries.


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RapGenius

ValGui

Director,MobileWorks

Aus7nAllen

DivisionHead,GeniusMedia

RapGenius Goals/Vision

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QuestionHow can you optimize a

crowd labor force for complexknowledge work in an organization

without being experts in crowd

usage?


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Framework for Crowd Set-Up


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Worker ManagementTransient Targeted- Anonymous

- Difficult to collect data- Dont retain skills/training

- Need to defend againstbad workers

- Known Quality

- Can Track Performance- Can train and retain

- High level of DataSecurity


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Workflow DesignIn-House Managed

- Expensive with heavy upfront costs

- Requires serious expertise incrowdsourcing

- Needs experimentation, time, andtraining

- Focus on instructions rather than

workflows- Use trained crowd managers to

evaluate work and results- Get results out of the box


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Quality ControlIn House Crowd Managed- Expensive

- Overhead costs- Difficult to do

- Leverage the Crowd

- Predictable Results- In house resources not

necessary


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Crowd Curation


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!"#$!"#$%&'#$("(%&)*+,-(++Curating the Crowd

How does Mobileworks use a crowd ofprofessionals to solve complicated tasks?1) Have a manager in the crowd analyze the skillrequirements for a project and split it up intopieces

2) Scan a database of prescreened virtual workersto determine which have the right skills for the job

3) Send pieces of work to the most appropriatelyskilled


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Demonstration


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!"#$!"#$%&'#$("(%&)*+,-(++Demonstration

Lets try using the virtual workforceto solve some real tasks right now.


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You can interact with the virtual

workforce in MobileWorks directly

via email, without a [email protected]


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Try One of These Examples: Take a picture of your

notes in front of you and ask the crowd to digitize the

notes and summarize the main points for you. #Example: Ask the crowd to research the speaker list

for this conference so you can follow-up with

questions once you get home tonight.Example: Ask the crowd to write a blog post for you(maybe about the future of crowdwork)


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Email your task [email protected]."Well route it to a virtual staffer inthe crowd for you, and youll get a

result back by email


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Results


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ResultsWhatdoesop7miza7onmeanfromaprac7cal

perspec7ve?

HighQualityResults LessOverheadforyou Setitandforgetitfunc7onality

WecomparedMobileWorkswithcompe4ng

solu4onsandMobileWorkshadaclearadvantagebothintermsofqualityandturn-around-4mes.

KoustuvDasguptaSeniorResearchScien7st,

Xerox


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Process is not task dependent


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Use Case


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RapGenius ProjectProblemtoSolve

ProjectRequirements

Skilledvs.semi-skilledvs.expertworkersAlterna7ves?

BusinessCase

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Project Routing Project Analysis

Skills required, results desired Worker Selection

Base Worker Skill Training + Testing

Work Processing

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Implementation


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!"#$!"#$%&'#$("(%&)*+,-(++Implementing the Crowd

Curated More selective in whos part of the crowd

Managed Leverage the crowd to manage the crowd

Requirements Find a guaranteed solution that can meet

your requirements


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!"#$!"#$%&'#$("(%&)*+,-(++Learn More

MobileWorks.com [email protected]

massolution nyc 2013: mobileworks

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