Martin Dowle, Road Safety Manager CFRSMay 2014

Partnerships in practice

The next 20/30 minutes• The Cheshire

journey to date• Adapting to the

local landscape• Case study: road

safety in schools• Looking ahead

Our journey2000: Think Drive Survive

<2006: ad hoc station activity

2008: IRMP core business

2007: Road Safety Education in partnership

2009: Rider & Motorway Engagement Days

2010: CFOA safety day trial

2012: commissioned KS2/4 education

Ongoing: Supporting national campaigns such as Tyresafe, Brake, ACPO...

Adapting to the local landscapeKilled Injured

2 108

Killed Injured

12 231Killed Injured

11 201

Killed Injured

4 36

* 2012 figures

• No CRSP• Unitary road

safety plans• Diverse risks• PCC appointment• Pressure on

councils...

Case study: road safety in schools• Commissioned by

Cheshire East Council• Four-year contract• KS2 – 130 primary schools• KS4 – 21 secondary

schools• One-hour sessions• Evaluation

KSI data Causation Contract specification

Goal: reduce KSIs

Aim: deliver effective, engaging education

KS2 objectives

KS4 objectives

Evaluation:• Self-reported

behaviour change• Control v Treatment• Sample of 200

Analysis

Looking ahead• CFOA Road Safety Strategy• Clarity of role: education, not

enforcement or engineering • More commissioned services

as councils divest?• Importance of evaluation and

proving the value we add

CFOA Road Safety Strategy

How FRS have Engaged?

• Well respected and trusted brand. • Good role models for young people (the 16-24

hard to reach) and communities. • Tied in with schools to deliver ‘safety’

messages through the national curriculum.• Seen as an educator not an enforcer. • Seen as a helpful friend.

Road Safety is NOT an Accident

Any Questions