MARKETING ENORM 2014

TASK AT HAND

Coming up with unique and innovative advertising techniques to promote Marlboro in Formula 1 races.

COMPANY PROFILE

Name : Philip Morris International

Founder : Philip Morris

Year : 1904

Country : U.S.A.

Brand : Marlboro

POSSIBLE LEGAL SOLUTIONS

* Surrogate marketing

&

* Minimalistic branding

MINIMALIST BRANDING

MINIMALISM – a recentadvancement in brandingand packaging introduced byminimal design artists; givingbrand a better yetuncluttered outlook.

Minimalist Design Example

MARLBORO MINIMALISM

MARLBORO is a well Renowned and most selling cigarette brand in the world.

2014, Marlboro completes its 110 years in the market, “World renowned and Most selling” makes Marlboro well recognised amongst its enthusiasts, thus preferably, for Marlboro its not too early to adopt minimalist design.

Minimal yet notable

change

‘RED STRIP’ CAMPAIGN

Marlboro shall incorporateminimalism in, its packaging andproduct designs.

“Red Strip” Campaign shall beinitialised to signify Marlboroadopting minimalism, after 110years of journey from starting as asmall company to being a successfulleading seller in the market.

IDEAS: MARLBORO SAFETY INTEREST

o Ear plugs with Marlboro RED branding shall be presented to F1 audience along with tickets.

IDEAS: MARLBORO PASS

o The Marlboro branded tickets for Adults.

MARLBORO RED STRIP CAMPAIGN – ON EXHAUST

BARCODE TO QR CAMPAIGN

NEW – QR CODE OLD – BAR CODE

IDEAS: MARLBORO WATER BOTTLES PROVIDED TO F1 VISITORS AS A PART OF SURROGATE CAMPAIGN

TEAM TORO ROSSO