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Presented By

GirirajAgarwal Vishal deep

Chauhan

RonikaPriya

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Marlboro (Phillip Morris)

1. Marlboro is the largest selling brand ofcigarette.

2. It is famous for its billboard & magazine

ads of Marlboro man.

3. Phillip Morris launched Marlboro brand in1924 as a women cigarette. With tagline of

Beauty tips to keep the paper from yourlips.

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Thank you.

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Invest in leadership- we will invest inexcellent people and leading brands.

Align with society- Actively participatein societal concern related to business.

Satisfy adult consumers- convert deepunderstanding of adult tobacco in

better & more creative product.Create substantional value for

shareholder.

MISSIONS

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To become a leading tobacco player inIndia.

We create substantial shareholder valuewithout compromising with our ethicalvalue.

To sustain and enhance our position as oneof Indias most prominent businessorganization.

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ValuesIntegrity, trust and respect.

Passion to succeed.

Executing with quality.Driving creativity into everything we

do.

Sharing with others.

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Business

StrategyResearch and design

Product differentiationAggressive promotional strategy.

Strong relationship with cigarette retailers.

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Marketing Strategy

Philip Morris pursued standardizedmarket research and strategicmarketing plans in different regions

Research on young adults with threeprinciple foci: lifestyle/psychographic

research, brand studies, andadvertising/communication

effectivenessA new advertising campaign entitled the

Tattooed Man

The cowboy emerged as the most

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The Four Ps

Product

Place

Price

Promotion

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Market share

In 2010 Marlboro's retail share was 42.6percent, larger than the next 13 cigarette

brands combined.

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Contribution to Society

Arts & CultureInvesting in leading arts and culturalorganizations helps create vibrant andengaging communities.

EducationGood schools and strong support networks for

young people are essential to the

development of a talented and diverseworkforce.

Environment

Reducing our environmental impact and

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value

There has been a 24.8% gain in the companyscigarette shipments to Asia in the past year.Philip Morris can only prosper more in Asia andcontinue growing shareholder value.

The first payment of dividend in 2008 was $.46per quarter, and has steadily increased by at

least $.04 every four quarters to its current

price of $.77. Morgan Stanley recently raised its price

target for Philip Morris to $78 and investors arequick to buy when a price target is increased.

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Satisfaction ofcustomers

they have made improvements that addedto their differentiation in the market, such

as the flip-top box and the soon-to-be-released slow-burning paper, which shouldreduce cigarette related fires significantly.

changes in cigarette length andcircumference