MarketWorks is a marketing consulting firm focused on the Canadian publicsector. We work with clients to bridge the government-industry gap to facilitate

innovation and collaboration, and to improve delivery of public services.

MARKETING • COMMUNICATIONS • LEAD GENERATION • GOVERNMENT RELATIONS • MANAGEMENT

www.market-works.ca

Public SectorTransformation

just g easier...

Public SectorTransformation

just g easier...

CONNECTING INNOVATIVE SOLUTIONS PROVIDERS AND GOVERNMENT ORGANIZATIONS

CustomerTestimonials

"MarketWorks has been anoutstanding resource for ourcompany, helping us tounderstand and win in theCanadian FederalGovernment procurementprocess. Kelly and her teamhave excellent market andcompetitive insight.MarketWorks has also honeda process for succeeding inthis very challenging marketthat they can replicate forcompanies wanting acustomized program. Theyare very good with deadlinesand have a strong resultsorientation. I wouldrecommend Kelly andMarketWorks to anyonelooking to understand thisbusiness segment better.They have been a greatbusiness partner."

– Ron Hulse, Vice Presidentof Information Technology &Wireless, Samsung Canada

"In an IT industry that dealswith constant change and

where the definition of“value” is increasingly based

on depth of specialization,MarketWorks stands out as

consistently being the leaderin understanding and

navigating Governmentactivity and process."

– Brian Aebig, Vice-Presidentand General Manager

Avnet Canada

CustomerTestimonials

"Retaining MarketWorks tohelp Mishkumi keep the

Procurement Strategy forAboriginal Business (PSAB)

top of mind duringgovernment transformation

was a success. KellyHutchinson and her team

developed an innovative planthat elevated our message,

strengthened our brandposition, reminded

departments about thePSAB’s importance, and

motivated Shared ServicesCanada to establish a PSAB

policy. We look forward tocontinued collaboration with

Kelly and her team."

– Benoît Benson, President,Mishkumi Technologies Inc.

"MarketWorks has beenPrintersPlus' go-to publicsector development firm formany years. They deservemuch of the credit for oursubstantial growth in theGovernment sector andremain at the forefront ofour involvement ingovernment transformationinitiatives."

– Alec Milne, President,PrintersPlus Inc.

P U B L I C S E C T O R M A R K E T D E V E L O P M E N TP U B L I C S E C T O R M A R K E T D E V E L O P M E N T

MARKETING MarketWorks can help you identify andcapitalize on opportunities within Canada’spublic sector. We will develop your go-to-market plan and establish or elevate your brand.

4 Competitive positioning strategies

4 Brand development plans

4 Find public sector contracts

4 Build strategic client relationships

4 Monitor competitor and partner activities

4 Identify future IT opportunities

ADVERTISING Targeted messaging can be a powerful business tool.Let MarketWorks tailor your message to the publicsector and help you get the most out of youradvertising budget. Leverage our history andexperience to give you the ROI you need onthe dollars you spend.

4 Government Technology Event & Conference(GTEC)

4 The Hill Times, Embassy News, Canadian Government Executive

4 Canadian Healthcare Technology Magazine

4 The Province Online, & Municipal World

LEAD GENERATION Get a quick boost in qualified leads. Our leadgenerators are conversation catalysts focusedon identifying, qualifying and pursuing publicsector IT opportunities to keep your prospectpipeline full.

4 Review opportunities and develop whitelists

4 Pre-qualified appointment setting

4 Group meetings and presentation support

4 Event promotion and registration

GOVERNMENT RELATIONSMarketWorks goes beyond simplygaining “access” and traditional“lobbying” tactics. We gain an acuteunderstanding of your business andthen provide tactical advice thatfurthers your objectives in the publicsector.

4 Organization and opportunity review

4 Public sector research

4 Engagement strategy and positioning

4 Ongoing counsel on strategy and tactics

4 Reporting and cadence

COMMUNICATIONSOur team helps organizations communicate morestrategically, creatively and efficiently. MarketWorkscollaborates with the public sector and ITcompanies to promote opportunities andexplain change.

4 Informal studies and research reports

4 Technical documentation, whitepapers and case studies

4 Client Presentations, brochures and sales collateral

4 Request for Information (RFIs) and bid responses

PROGRAM MANAGEMENT & EXECUTIONMarketWorks will support your publicsector development projects fromobjective setting and concept creation, toexecution and reporting. Our projectmanagers are experienced professionalsfocused on turnkey solutions andprogram results.

4 Account administration

4 MDF reporting and claim submissions

4 Event services and support

4 Marketing management

FEDERALDEVELOPMENT PLAN

MarketWorks Ltd.1 Rideau Street, Suite 700Ottawa, Ontario, Canada K1N 8S7(613) 731-9328www.market-works.cainfo@market-works.ca

linkedin.com/in/marketworks

twitter.com/capital411

Join our LinkedIn Group, capITal411

T R U S T E D B R A N D ST R U S T E D B R A N D SFrom technology start-ups to mainstream solution providers todominant technology players, MarketWorks helps private andpublic sector communities engage, collaborate and innovate.