Newswire Best Practicesfor

Junior Issuers

Judy Hutchins

Marketwire

© 2009 Marketwire

© 2010 Marketwire

Maintain a consistent stream of news

• Build awareness and credibility, breed familiarity

• Boost brand recognition and encourage stakeholder loyalty

• Share good news and bad, build trustworthy relationships

• Reach new audiences, foster relationships with media, analysts, consumers, investors

• Remember, “out of sight means out of mind..."

• Sustain SEO efforts and promote ‘findability’

Marketwire AUTOMATICALLY inserts the release headline into the

title tag and URL of the page

SEO value-add: visible and searchable online

Find news values in your company

© 2010 Marketwire

• Mine your "People, Places & Things"

• Think outside the IR department for content

• Maximize assets beyond words and financial tables

• Be proactive in your newsmaking - research

Find news values in your company

© 2010 Marketwire

Understand the role of a newswire

© 2010 Marketwire

• Meets disclosure in North America and abroad

• Facilitates communication with media and stakeholder groups

• Acts as a conduit or middleman for enabling communication between those who create content and those who consume it

• Provides reach to media and investment audiences in local, national and international markets

• Translates your messages into multiple languages

Understand the role of a newswire

© 2010 Marketwire

press releases

financial tables

digital photos

video

Audio

WHAT?The content.

media(broadcast, print,news agencies,online media )

search engines

financial databases

regulatory bodies

stakeholders

social networks

bloggers

WHO?The recipients.

regulatory compliance

SEO

B2B and B2C communications

investor targeting

media relations

Why?The reasons.

direct feed / FTP

aggregators

email

central editorialsystems

RSS

opt-in services

mobile apps

HOW?The methods.

Recognize the value of a newswire

© 2010 Marketwire

What a newswire can do that you (probably) can’t…

• Gain access to hard-to-reach or exclusive databases, portals, search engines and aggregators

• Translate your news into almost any language, and distribute worldwide

• Disseminate your news and information to thousands of downstream partners simultaneously

• Streamline your workflow

Three Takeaways

• On Top of Current Trends• Online, Multimedia, Xhtml, Workflow, Social Media, SEO, SEV

• One-Stop Shopping• Streamline your workflow using newswire efficiencies

• Maintain Consistent Visibility with Stakeholders• Using newswire technology, search capabilities & relationships

© 2009 Marketwire