marketing your natural product with instagram
TRANSCRIPT
MARKETING YOUR NATURAL PRODUCT
WITH INSTAGRAMLisa Kalner Williams
Sierra Tierra Marketing
@kalnerwilliams
Brand awareness
Market research
User generated content
Web traffic
Brand Awareness
#
151 M
49 M
45 M
37 M
35 M
9 M
5 M
4 M
3 M
1 M
food
yummy
foodporn
yum
instafood
vegan
organic
glutenfree
paleo
rawfood
Hashtagged posts as of February 1, 2015Source: Iconosquare
Market Research
Market Research
User Generated Content
Benefits of User Generated Content (UGC)
1. Increases diversity of content to post to Instagram
2. Provides social proof to Instagram users
3. Adds visual content to Website
4. Showcases real-world user examples on e-commerce page
Web Traffic
Sales-Driven Web Drivers
1. LIKE2KNOW.it
2. Soldsie
3. Like2Buy
Measurement
Metrics to Monitor
1. Follower growth
2. Engagement percentage growth
3. Clicks from bio page
4. Number or growth of designated hashtag posts
5. Number or growth of username mentions
• Web Traffic
Tools
Instagram Tools
Analysis
SumAll
Simply Measured
Reposting & Regramming
InstaRepost
Repost for Instagram
Monitoring
Hootsuite (Vidpiq, TrendSpottr)
IF
Tagboard
Combination
Iconosquare Curalate Piqora
Have Questions?
Lisa Kalner Williams : [email protected]
sierratierra.com
learnsocialwithlisa.com
(mention #expowest)
Photo credit
• UGC title slide: https://www.flickr.com/photos/epsos/8554448156