the importance

of Instagram as a Social

Media Marketing

tool

What is Instagram?A photo and video sharing application

In 2012, purchased by Facebook bot $1 billion

Offers direct messaging feature

600 million monthly active users

3.5 billion photos liked every day

Utilized by many celebrities and companies in terms of social media marketing

90% of users under age 35

Why Instagram?Can tell a “visual story” about the brand

Can connect account to Facebook

Can reach consumers while they’re on the move

Visual-based marketing -- new product launch, videos, and behind the scenes content

Can keep track of analytics

Promotes products to a core demographic

Can share customer photographs

How to Use Instagram?Use hashtags in photo captions to drive more

users to the brand profile

Make a username that embodies brand name

Include links to drive traffic to the website

Utilize filters to create a brand aesthetic

Create contests for followers

Write detailed captions

Successful Instagram Marketing

Company Logo

Company description with link in bio. Links to various social platforms

Vibrant content, combination of photos and videos

For more help with your social media marketing,

visit GenM.co