instagram for resort marketing

49
MARKETING Instagram for

Upload: rorytucker

Post on 17-Jan-2015

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Category:

Travel


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DESCRIPTION

 

TRANSCRIPT

Page 1: Instagram for Resort Marketing

MARKETINGInstagram for

Page 2: Instagram for Resort Marketing

The goods‣ Visual communication

‣ Social media

‣ About Instagram

‣ Strategy

‣ Examples

‣ Q & A

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How to use instagram for destination marketing

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The

5

VALUE

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visual communication

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1000 words

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languageemotion

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travel

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56% create or curate

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social media

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CommunityEngagement

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mobile users15% social media

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INSTAGRAMAbout

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15

BURBN

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October 201025K users in 1hr1 million users

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FacebookPhoto mapWeb profilesPhotos of you

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by the numbers

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100 million users40m photos daily8500 likes/sec1000 comments/sec

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12% online adults

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66% Facebook12% Pinterest16% Twitter

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50% more time than twitter

>

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27% 18-29 yrs8% 30-49 yrs6% 50-60 yrs

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STRATEGY

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‣ Awareness

‣ Increased positive sentiment

‣ Engagement

‣ Loyalty

‣ Grow fans

‣ Developer customer relations

‣ Increase web traffic

‣ Showcase

Objectives

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EXAMPLES

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community + content

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Engage

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facilitate

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Create

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Curate

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Contest

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Integration

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Play video

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Conclusion‣ No GMOOT

‣ Embrace visual communication

‣ Get strategic

‣ Approach

‣ Content

‣ ‘gram away

Page 49: Instagram for Resort Marketing

Rory TuckerInteractive Director

@rorytucker@[email protected]

MJ LegaultPartner and Strategy Director

@[email protected]