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MARKETING TOOLKIT Questions?AgencyMarketing@Transamerica.com

Pre-aPProach LettersCustomize these pre-approach letters and send to current and potential clients stressing the importance of life insurance. For additioanl impact, include one of the Life Happens Flyers.

Life haPPens fLyersThese flyers illustrate the Life Happens campaign and the importance of life insurance. Attach to an email, print at www.taprinting.com and include with your pre-approach letter or hang them in your office.

Print ads - BW & coLorPlace these ads in your local publication to emphasize the importance of life insurance during LIAM. It’s fully customizable and can also serve as a direct mail piece or handout. The ads are available in both color and black and white versions.

sociaL Media tooLkitThis toolkit provides you with preapproved social media status updates for you to post on your social networks. Share the importance of life insurance protection with your online community. The Social Media Toolkit outlines 2-3 status updates for each week during LIAM.

Life can be unpredictable. In an instant an unexpected event can turn your day, or your world, upside down. In a nutshell, Life Happens. Life insurance can help ensure that when life happens, your loved ones will be protected financially.

Will your family be oK When life happens?Set up a meeting today with one of our licensed financial services professionals to ensure you have the necessary coverage to protect the ones you love.

Contact me today! NameAddress 1Address 2Phone Email

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Life HappensTHaT’s wHy THere’s Life insurance

Life Insurance products may be underwritten by one of the following companies: Monumental Life Insurance Company, Cedar Rapids, IA./ Transamerica Life Insurance Company, Cedar Rapids, IA.

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September iS LiFe iNSUrANCe AWAreNeSS mONtH

Life HappensTHaT’s wHy THere’s Life insurance

Why devote an entire month to life insurance?

If you were suddenly gone tomorrow, would you leave your family with a financial catastrophe or financial security?

Your familY’s financial future is too important to leave to chance.

1 LIMRA Facts about Life 20112 Recommended amount based on the average per capita income of $41,663, according to the Bureau of Business & Economic Research 2011

41%Because 95 mIllIon,

of AmericAn Adults, have no lIfe Insurance at all.1

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the averaGe recommended lIfe Insurance coveraGe$405,840 the averaGe

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$166,800

Life Insurance products may be underwritten by one of the following companies: Monumental Life Insurance Company, Cedar Rapids, IA./ Transamerica Life Insurance Company, Cedar Rapids, IA.

Life can be unpredictable. In an instant an unexpected event can turn your day, or your world, upside down. In a nutshell, Life Happens. Life insurance can help ensure that when life happens, your loved ones will be protected financially.

Will your family be oK When life happens?

Set up a meeting today with one of our licensed financial services professionals to ensure you have the necessary coverage to protect the ones you love.

Contact me today! NameAddress 1Address 2Phone Email

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Life HappensTHaT’s wHy THere’s Life insurance

Life Insurance products may be underwritten by one of the following companies: Monumental Life Insurance Company, Cedar Rapids, IA./ Transamerica Life Insurance Company, Cedar Rapids, IA.

[ Name ] [ Address 1 ] [ Address 2 ] [ Phone ] [ Email ]

agent checkList and eMaiL coMMunications tiMeLineUse the email communications timeline below as a guide for creating touch points with your clients during LIAM. You’ll be receiving the emails, from the home office, on the dates provided below. You’ll then be able to forward the email onto your clients. The Facebook and Twitter posts are available in the Social Media Toolkit

DOWNLOADPOTENTIAL CLIENTSCURRENT CLIENTS

DOWNLOADDOWNLOAD

sociaL Media status uPdatesRefer to the Social Media Toolkit for status update content.

Send Print Ad8/29

Order Flyers8/29

Mail Letter with Flyer8/31

Forward Email9/4

Forward Email9/10

Forward Email9/17

Forward Email9/24

9/1 WEEK 1 WEEK 2 WEEK 3 WEEK 4

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