marketing the texas a&m university mobile app

Modo Labs, Inc.

Marketing the Texas A&M University AppErick BeckDirector, Web DevelopmentTexas A&M University

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Introduction: Erick BeckHave been involved in web development since the early 1990s.Lead a small team of web developers who maintain the central university web presence.As a web guy, I never placed elevated importance on apps over mobile web. Kurogo changed that.

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About Texas A&M UniversityVery large user footprintStudent enrollment: 66,000+Faculty & staff: 11,000+Physical campus: 5,200 acres


App UsageAbout 55,000 downloads in the last yearAbout 40,000 unique users per month15,000 20,000 page views per dayMost popular moduleParking / Bus Routes


App SupportDivision of Marketing & CommunicationsErick Beck, Director of Web DevelopmentMichael Green, Graphical DesignerJoe Prather, Web Front-End Developer


Marketing StrategyEmpower content owners within the app to feel a sense of ownership. They then see that promoting the app promotes themselves.


Visitor Center47,000+ visitors per year take a tour. Most are prospective students and parentsTour guides mention the app, which offers self-guided virtual toursWe have an ad in the visitors guide, which every visitor gets



Transportation ServicesBus Routes is our most popular content. Transportation services does a great job of spreading the word about the app.

8 on campus routes10 off campus routes50,000 riders per day, or 7.5 million per year.



New Student ConferencesUniversity service units have 30 minutes each to speak to incoming freshmen. Almost all have begun mentioning the app in their pitch, which means the app is getting repeated exposure from a variety of directions.


[Photos of New Student Conference materials]


Libraries


Building Signs


Social MediaUniversity social media announcements have a large reach to both prospective and past students.

Facebook: 560,850 followersTwitter: 225,300 followersSnapchat: ~15,000 20,000 followers



Snapchat Story Move-In Day

Partnered with Resident Life

Module inspired by the webinar presented by UMass


Thank you!Erick BeckTexas A&M [email protected]@tamuwww

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