MARKETING SUPPORT

CampaignsThe 2013 PlanSales ToolsTradeshows

Print-basedMarketing

e-Marketing

1:1.8How are customers learning about your organization?

What’s in it for the customer?

SPARKvue HD for iPadand

Amp Up Your Physics Lab

Campaign Hand-off

Communication Stream Email 1

MSG: Could your lab use a boost? Free PASPORT High Current Sensor Offer with the PASCO 850 UI

MSG: Boost Your Physics Lab with Power and Value in One with the PASCO 850 UI

Email 2

MSG: ‘Watt’ are you waiting for? There’s still time to plug into our ‘current’ offer.

Email 3

MSG: Last chance! Don’t ‘wave’ goodbye to your free PASPORT High Current Sensor!

pasco.com/AmpUp2013

Leads routed to partners

Lead FormEvaluate, Try, Shop, View, Request, Sign up

Add youtube video

So Dad, how do you like the new iPad we bought you?

email

value

“do more”

added benefit

spotlight

promo

microsite

lead form

“gate”

www.pasco.com/CapstoneExperiments

What You’ll Receive

• Email– Outlook sample– HTML– Text file

• E-sig banner• “Stack Up” slick

– .idd and .pdf

• Layout and Links– YouTube– Experiment Files– Pasco.com/AmpUp2013

Action Items• Localize?• Edit

– Button links (optional)

– Remove PASCO in footer; add yours

– Edit date to 31 July 2013

• Order CK-0000-4w

Amp Up Campaign Metrics (U.S)

Open and Click-thru Rates

Push 1 Still Time Last Chance0

200

400

600

800

19.44%

28.51%

22.36%

14.69%

18.72%16.03%

1.3% 2% 2.04%

Total Open Unique Open Click-thru

PopQuiz

!

U.S.-based YouTube Views

Pre Post0

10

20

30

40

50

Total Views CA Suppressed

116%

133%

AK

CA

WA

OR

TX

FL

MT

SD

WY

NV

UT

AZNM

CO

OK

KS

NE

MN

IA

MO

AR

LA

MS

IL

MI

IN

ME

AL GA

SC

NC

VA

NY

OH

PA

KY

TN

WV

DE

MD

MA

CT

VT

RI

NH

NJ

HI

WI

ND

ID

DC

Pre campaign

Post campaign

Both

You Tube Views

Capstone Gate Leads

517126

SPARKvue HD for iPadCampaign Tools

Version 2

(Optional)

What You’ll Receive

• Email– Outlook sample– HTML– Text file

• SVHD brochure– .pdf and .idd

• Sample subject lines

• YouTube links

Your Action Items

• Localize?• Edit

– “value” – “multi-measure”– part number

• Order PS-2939 from PASCO

• Edit email– Button links– Brand

• Create lead form

2013 MARKETING PLANQ1 – Q2

Executive Summary - TimingQ1 Q2 Q3 Q4

J F M A M J J A S O N D

Tentative date

EX for 850

SPARKvue 2.0

Adv Physics

Video Analysis

Biology

Chemistry

Mechanics

Physics

Chem

Biology

EX for 850

3-touch email

Slick750 vs. 850

Sdjhsdhj;zlkvnaoigjz;lv;vj;lvkjn;j;alfksdvjnj;lkfsdvj;vja;vj;lkvjaoirj;alkvjaoigja;lsvkjaoigj

Early Bird 2/19

RSVP Today 2/26

Last Chance! 3/12

Watch Now • Speaker Frequency Response Profiler• Dr. James Corkins, Modeling Techniques In an

Intro Physics Course: Circuit Analysis Laboratory

Opt InCatalog, emails, promos

Download EXsLRC CircuitsInterference and Diffraction of Light

High-Current Sensor Promo

Messaging• Value of 850 with EXs• Teach concepts that were

difficult to teach before• Highlight key EXs• Free High Current Sensor Promo

LandingPage

PopQuiz

!

What goal are you trying to achieve when sending out an email?

EX for 850

3-touch email

Slick750 vs. 850

Sdjhsdhj;zlkvnaoigjz;lv;vj;lvkjn;j;alfksdvjnj;lkfsdvj;vja;vj;lkvjaoirj;alkvjaoigja;lsvkjaoigj

Early Bird 2/19

RSVP Today 2/26

Last Chance! 3/12

Watch Now • Speaker Frequency Response Profiler• Dr. James Corkins, Modeling Techniques In an

Intro Physics Course: Circuit Analysis Laboratory

Opt InCatalog, emails, promos

Download EXsLRC CircuitsInterference and Diffraction of Light

High-Current Sensor Promo

Messaging• Value of 850 with EXs• Teach concepts that were

difficult to teach before• Highlight key EXs• Free High Current Sensor Promo

LandingPage

Biology

3-touch email

Media

Slick

LandingPLanding

Pagege

Early Bird 4/16

RSVP Today 4/23

Last Chance! 4/30

Watch Now • Dr. Schwazbach, USGS• Live Lab: Photosynthesis

and Respiration

Opt InCatalog, emails, promos

Download Experiments

Sensor Promo

Breed New Life Into Biology

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse hendrerit iaculis ornare. In congue suscipit rutrum. Lorem ipsum dolor sit amet, consectetur

Messaging• Learn more• Highlight experiments• Promo

‘Elements’ of Success (Chem)

3-touch email

Slick

LandingPage

Early Bird Early JulyRSVP Today Mid July

Last Chance! Late July

Watch Now The ‘Elements’ of Success: Integrating Sensor-based Technology into Your Titration Lab

Opt InCatalog, emails, promos

Download Experiments

Promo

Messaging• Learn more• Highlight experiments• Promo?

‘Elements’ of Success

and

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse hendrerit iaculis ornare. In congue suscipit rutrum. Mauris malesuada lacinia pulvinar.

Media

LandingPage

MARKETINGSales Tools

Ed Solutions Sales Tools Availability

PASCO Professional Development

Professional Development Looping PPT

Sales Tool Availability

PASCO Looping Video and Script

The 850 UI Advantage

Interface Positioning Matrix

Core Brochure Restage Q2 2013

Spanish Datalogging Catalog March 2013

PopQuiz

!

So far we covered 3 items: campaigns, the 2013 plan and sales tools. What is the last item?

TRADESHOWS & EXHIBITSSupport

Add Customized Text

PASCO Branding Guidelines