GROUP MEMBERS:MADIHA ZAHOORSHOA MEHBOOBFARHEEN SIDDIQUIMOIN

Product Positioning: We provide high quality potato chips.

TRIPPLE-EM PRODUCTSSome of the products of Tripple-Em are shown below:

WEAKNESSESThe major weaknesses of triple-em company was the The product positioning.

Less emphasizes on marketing and advertisement.Entrance of competitors. Huge market share captured by the strong competitor lays.No significant improvement to upgrade the product, in the mind of the target customers. It fails to pursue customers mind.It did not make strategies against its competitors.

TARGET MARKET:Super crisp target Children, between the ages of 4 to 12, both boys and girls, living anywhere in Pakistan.

PRODUCT LIFE STYLE:The product life cycle model helps analyzing product and industry maturity stage.A concept that provides a way to trace the stages of a product’s acceptance from its introduction (birth) to its decline (death). The course of a product’s sales and profits over its life time.

Time

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Category Profits

Product

Category Sales

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MAJOR COMPETITORS:The major prominent competitors of “Super Crisps” are:Lays PringlesSalantyBakery plain chips

PRODUCTS & PRICINGThe focus of this campaign is to re-launch the leading brand of the Tripple-Em Company, ‘Super Crisp’. Keeping this in mind, the following price structure has been formulated, specially introducing new “SUPER DOOPER PACK“ and different flavors in super crisp like Cheese, ketchup etc.

Size & flavors Net Weight PriceSmall Pack 10 Grams Rs. 05/-Medium Pack 30 Grams Rs. 10/-Large Pack 60 Grams Rs. 20/-Super Dooper Pack 200 Grams Rs. 75/-Cheese 10,30,60,200 Grams Rs. 5/,10/,20/,75/Ketchup 10,30,60,200 Grams Rs.5/,10/,20/,75/

RELAUNCHING PRODUCTIn order to cope up with the current market situation it is therefore decided to relaunch the product with certain signified improvement to make better product in minds of the target consumers.Different kinds of modifications can be done to improve the product quality like: - Style modifications - Quantity modificationsCater the product to a different market segmentBetter availability of the product should be there Repositioning should be done in such a manner that it appeals majority of customers.Attractive offer inside a pack to target majority of customers childrenWith in the existing brand name a new product category can be introduced. 

TARGET MARKETAbout the relaunching of ‘Super Crisp’ we will not only focus children and teenagers but also focus on the entire families and with introduction of different packages of the super crisp we would able to target all types of people, our ketchup, cheese flavors and Super Dooper Pack category will beat our strong competitors (Lays) etc. We also focus on who love to eat chips and Males and females, between the ages of 13 to 45, living anywhere in Pakistan.

SALES PROMOTION:Moreover we will fascinate our customers with “SUPER BUMPER” a scheme in which our customers win PLAY STATION, CELL PHONE and lots of OTHER BUMPER PRIZES, just save the coupon no. on the back of every super crisp and monthly wins lots of bumper prizes. This scheme is just to increase the sales of SUPER CRISP (sales promotion) strategy we are trying to implement. The company has a very well integrated distribution network, and this allows an outreach to the entire 152.53 million Pakistanis. The new ad campaign is very attractive and tried to increase curiosity of the consumer.