marketing skills part 2 of 2
TRANSCRIPT
Marketing Skills: An overview of the skills marketers have and need to have as the
marketing landscape changes.
Table of Contents:Page Title: Page Numbers:Key Takeaways Discovered 3Skills Marketers Need 9
Marketing Skills 10What it Means for Marketers
20
A Shift in Marketing Titles 27Marketing Jobs 28What it Means for Marketers
33
Education and Marketing 37Education and Certification 38What it Means for Marketers
43
Looking to the Future 47Work Cited 54
What it Means for Marketers:Trends-
Make
Smart
Moves
Brand Yourself Don’t
Bend The Truth
Compiled By author from business.linkedin.com/ images from google.com
Marketing Job Titles: Statistics-
Digital Marketing Manager
+248.0%
Chief Marketing
Officer
+62.4%
Brand Ambassador
+147.5%
Compiled By author from business.linkedin.com/
Marketing Job Titles:Top Job Titles:
Digital Marketing Manager Title:
248% more common in 2015 than it was in the period 2000-2004
The rise of the digital marketing manager title indicates how the following have become central marketing skills
Search Email Social Mobile
Compiled By author from business.linkedin.com/ images from google.com
What it Means for Marketers: Trends-
It’s Time To Get DigitalShoot For The Stars
Compiled By author from business.linkedin.com/
Education and Certification: Statistics-
Associate Degrees: Approximate
ly 20% of Marketers
have associate degrees
Bachelors Degrees:
About 60% of Marketers
have bachelor’s degrees
Graduate Degrees:
30% of Marketers
have graduate degrees
Compiled By author from business.linkedin.com/
Education and Certification:Facts-
HubSpot
Education and
Marketing Aspiring Minds
Coursera
Microsoft
Compiled By author from business.linkedin.com/
The Top Companies in Terms of Number of
Certifications:
Education and Certification:Facts-
Google AdWords
Google Analytics
HubSpot’s Inbound
Certification
The Top Three Certificates Issued:
Compiled By author from business.linkedin.com/
What It Means for Marketers:Trends-
More Certificatio
nAlways be learning
Compiled By author from business.linkedin.com/
The Future:Trends-
The Continued Evolution
of Marketing
Skills
Continuing Shifts in
the Prevalenc
e of Certain
Job TitlesEducation
and Training Become
Even More Important
Mobile Skills Are Poised For a Meteoric
Rise
Compiled By author from business.linkedin.com/
Contact Us for the Full Presentation:
Mediacontact USA Inc.13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112E: [email protected]
www.mediacontactusa.com
Work Cited:
"Marketing Skills Handbook." LinkedIn.com. Web. 4 Jan. 2016. <https://business.linkedin.com/content/dam/business/marketing-solutions/global/en_US/campaigns/pdfs/marketing-skills-handbook-eng-us.pdf>.