presentation skills for marketing managers

8/2/2019 Presentation Skills for Marketing Managers

1/47

1www.studymarketing.org

Presentation Skillsfor Marketing Managers


2/47


You can download this presentation at:

www.studyMarketing.org

Visit www.studyMarketing.orgfor morepresentations on Marketing, Strategy,

Innovation, and Branding


3/47


1. Developing Great CONTENT

2. Preparing Great DESIGN

3. Conducting Great DELIVERY

Contents


4/47


Content

Three Elements of Great Presentation

Design

Delivery

GreatPresentation !


5/47


6/47


Steps in Preparing Content

Analyzing

Your Audience

Gathering

Relevant Data &

Information

Converting

Your Data into

an Outline


7/477www.studymarketing.org

Analyzing Your Audience

Needs

Knowledge level

Attitude how do they feel about the topic?

Demographic Information this may include the

age, gender, culture, and language of the audience

members



Gathering Relevant Data & Information

Before you start your research to gather relevant

information, there are three questions should be

considered :

What do I want my audience to gain?

What might they already know about my topic?

What is the objective of the presentation?



Converting Your Information into an Outline

There are three steps to creating an outline :

1. Determine the outline style

2. Group your raw data

3. Arrange into outline format



Outline Style

Chronological Shows events in order as they occurred

Takes the audience on a journey through aflowing presentation

States the problem, the whys, your

solution, and a summary

States the cause and explains the effect(s)

Narrative

Problem/

Solution

Cause/ Effect



Outline Style

Topical Divides the general topic into severalsubtopics

Uses some or all of the what, who, where,when, why, and how questionsJournalisticQuestions



Outline Format

Introduction

Body

Conclusion

Outline

Format



Outline Format

Introductions

Should include an agenda and clarify the goals and

objectives of your presentation.

Can include an overview of a situation, a statement

of the current situation of the organization, or a recap

of history.

Can use the strategies that help an introduction get

attention: a quote, a question, humor, a creative

image, an anecdote, or a sharing of emotions.



Outline Format

Body

Chronological

Narrative Problem/Solution

Cause/Effect

Topical

Journalistic Question



Outline Format

Conclusion

Summarize the main points of your presentation

Provide closure, and leave an impression

Can consist of recommendations, future directions,

next steps to take, and so forth


16/47


Building Great DESIGN


17/47


Presentation Design

Key Rules when Creating Bulleted Text:

Use one concept per slide

Use key words and phrases

Make your bullet points consistent in structure

Capitalize properly capitalize the first letter of

the first word only


18/47


Three Keys of Great Design

1. Layout

2. Consistency

3. Color

Great SlidePresentation

Design


19/47


Layout

1. Layout

Consider your layout to be like the skeleton of your

presentation.Just as our skeleton support ourbodies, your layout should support your message and

provide structure.


20/47


Consistency

2. Consistency

You must be consistent in the following design elements:

Your placement of text and images

Your fonts style and sizes

Your background

The sytle and treatment of your imagery

Your charts


21/47


Color

3. Color

Use high contrast to increase legibility (e.g., black text

on clear and yellow on dark blue)

Colors should not clash they should have a high

degree of harmony

Avoid clutter by using no more than four colors


22/47


Consistent Fonts

The two main classifications of fonts are serifand sans serif

fonts

Serif fonts have small flourishes extending from the main

strokes of each letter (examples : Times New Roman, Book

Antiqua, Bookman Olds Style, Garamond). Sans serif

dont; they are straight and clean (examples : Arial,

Verdana, Helvetica)

Sans serif fonts are best suited for electronic

presentations


23/47


Tips for Planning Great Slides

Use slides sparingly. Avoid the overuse of slides or

unnecessary slides.

Make slide pictorial. Graphs, flowcharts, etc., all give the

viewer an insight that would otherwise require many words.

Make text and numbers legible. Minimum font size for most

room set-ups is 20 pt.

Make pictures and diagrams easy to see.


24/47


Design Guidelines

Avoid this

This is better


25/47


Effective Charts and Graphs


26/47


Avoid slide like this one


27/47


Conducting Great DELIVERY


28/47


Delivering Your Presentation

Voice

Language Usage

Movement

Body Language

GreatDelivery


29/47


Managing Your Voice

Try to sound natural, so your rhythm and tone is

appropriate to the message you are delivering

Develop three important qualities:

Volume

Intonation

Pacing


30/47


Managing Your Voice

Volume

Avoid to speak in monotone. Put more

feeling into your voice and make it livelier by

changes in your intonation.

Speak loudly enough to reach all the

members audience without overpowering

those closest to you.

Intonation


31/47


Managing Your Voice

For most of us, this is natural except when

we are nervous or excited. Practice, and you

can figure out what sounds natural and

appropriate for the points you are making.

Pacing


32/47


Language Usage

When you speak, convey confidence and show interest in

what youre presenting. Speak with feeling.

Use short sentences and short, simple words.

Speak slowly and clearly enough that everyone in your

audience can understand every word.


33/47


Movement

If possible, work the room and work the audience

Move appropriately and with purposedont move

simply because youre nervous

Your movements should be natural and support your

words and the rest of your presentation

Dont move constantly. Pause for effect. Stand still to

make an important point


34/47


Body Language

Stand straight, but not stiff. You should radiate energy

Be relaxed, be casual, but dont be lazy

Use your hands, arms and gestures. Just let your bodyreact to how you feel

Make good eye contact the rule of thumb for eye

contact is three to five seconds per person


35/47


Body Language

Do not keep hands in your pockets

Do not keep hands handcuffed behind your back

Do not keep your arms crossed

Do not put hands in fig leaf position

Do not wring your hands nervously


36/47


In advance of your presentation

Practice a lot. Dont just think your presentation through :

act it out, in front of friends, or family. Time each section of

your presentation and develop a schedule.

Memorize the first two minutes of your presentation, so

you breeze on through the time when the butterflies are

most active.


37/47


In the hours before presentation

Think positive thought : visualize yourself feeling at ease

with the audience

Use affirmation(e.g., I can do this. I am prepared. It will

go well)

Make sure all the equipment is working properly

Remember that the people in your audience are human too,

just like you. They want you to succeed !


38/47


When you enter the room:

Focus on making your movements fluid and confident,

neither too slow nor too fast

Find a few friendly faces in the audience, for reassurance

Smile. Show that you want to be there

Be yourself


39/47


How to Handle Tough Situations

Problem :

Know-it-all A participant who feels like more of an expert than

you.

Solution :

Dont fight it. Involve know-it-alls in your presentation.

They may have some great information to contribute. Allowing

them to participate and share their thoughts will not only showhow confident you are, but also help them get more out of your

presentation.


40/47


Problem :

Unprepared participantsThose who havent prepared for the

presentation as you requested.

Solution :

Be flexible. Take something out of your agenda to allow the group

time to get up to speed.

Keep in mind your overall objective of the presentations.

Dont force your agenda; modify it to meet your objective.



41/47


Problem :

After-lunch nap time One of the toughest times to keep people

engaged.

Solution :

If you have anything to do with planning the lunch selections, go

light and no heavy desserts.

If you really need to get everyone going again, get out thoseicebreakers.



42/47


Problem :

Non-stop talker A participant who carries on conversations

during the presentation.

Solution :

Take a few moments to share what you talked about. This usually

makes the talker feel more involved and want to stay engaged and

participate with you instead of others.



43/47


Planning for the Questions

Anticipate the questions that might come up

Listen carefully to the questioner

Repeat or rephrase the question

Answer clearly and concisely

Go to the next question


44/47


Dealing with Disasters

You find out that the time allotted has been reduced. At the

very worse, you can make your points, support the with the

essentials, ask and answer the most likely questions on your list.

The slide equipment fails. You know then saying, The show

must go on. Apologize to the audience and then add something

like Now return with me to a distant past, before Powerpoint,

when all we had for presentations was our notes and perhaps a

blackboard or flipcharts. Then, make the most of your primitivetools.


45/47


Dealing with Disasters

You tell a joke that falls flat. Ouch! Just shrug your shoulders

and apologize: I am sorry. I got that joke at a Henry Youngman

clearance sale. (You can choose your own comedian).

You get nervous and flustered and lose track of where you

are. Figure out where you are from your slides and notes. If you

cant, just be honest : My brain has derailed. Who can back me

up so I can the on the track again?


46/47


References/Recommended Further Readings:

1. Jennifer Rotondo and Mike Rotondo, Presentation Skills for

Managers, McGraw Hill.You can obtain this excellent book at this link:http://www.amazon.com/Presentation-Skills-Managers-Jennifer-

Rotondo/dp/0071379304/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1219801273&sr=1-1

2. David A. Whetten and Kim S. Cameron, Developing

Management Skills, Harpers Collins Publisher. You can obtain this book atthis link: http://www.amazon.com/Developing-Management-Skills-David-

Whetten/dp/0131747428/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1219801369&sr=1-1
http://www.amazon.com/Presentation-Skills-Managers-Jennifer-Rotondo/dp/0071379304/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1219801273&sr=1-1http://www.amazon.com/Presentation-Skills-Managers-Jennifer-Rotondo/dp/0071379304/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1219801273&sr=1-1http://www.amazon.com/Developing-Management-Skills-David-Whetten/dp/0131747428/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1219801369&sr=1-1http://www.amazon.com/Developing-Management-Skills-David-Whetten/dp/0131747428/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1219801369&sr=1-1http://www.amazon.com/Developing-Management-Skills-David-Whetten/dp/0131747428/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1219801369&sr=1-1http://www.amazon.com/Developing-Management-Skills-David-Whetten/dp/0131747428/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1219801369&sr=1-1http://www.amazon.com/Developing-Management-Skills-David-Whetten/dp/0131747428/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1219801369&sr=1-1http://www.amazon.com/Developing-Management-Skills-David-Whetten/dp/0131747428/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1219801369&sr=1-1http://www.amazon.com/Developing-Management-Skills-David-Whetten/dp/0131747428/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1219801369&sr=1-1http://www.amazon.com/Developing-Management-Skills-David-Whetten/dp/0131747428/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1219801369&sr=1-1http://www.amazon.com/Developing-Management-Skills-David-Whetten/dp/0131747428/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1219801369&sr=1-1http://www.amazon.com/Developing-Management-Skills-David-Whetten/dp/0131747428/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1219801369&sr=1-1http://www.amazon.com/Developing-Management-Skills-David-Whetten/dp/0131747428/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1219801369&sr=1-1http://www.amazon.com/Developing-Management-Skills-David-Whetten/dp/0131747428/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1219801369&sr=1-1http://www.amazon.com/Developing-Management-Skills-David-Whetten/dp/0131747428/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1219801369&sr=1-1http://www.amazon.com/Presentation-Skills-Managers-Jennifer-Rotondo/dp/0071379304/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1219801273&sr=1-1http://www.amazon.com/Presentation-Skills-Managers-Jennifer-Rotondo/dp/0071379304/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1219801273&sr=1-1http://www.amazon.com/Presentation-Skills-Managers-Jennifer-Rotondo/dp/0071379304/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1219801273&sr=1-1http://www.amazon.com/Presentation-Skills-Managers-Jennifer-Rotondo/dp/0071379304/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1219801273&sr=1-1http://www.amazon.com/Presentation-Skills-Managers-Jennifer-Rotondo/dp/0071379304/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1219801273&sr=1-1http://www.amazon.com/Presentation-Skills-Managers-Jennifer-Rotondo/dp/0071379304/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1219801273&sr=1-1http://www.amazon.com/Presentation-Skills-Managers-Jennifer-Rotondo/dp/0071379304/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1219801273&sr=1-1http://www.amazon.com/Presentation-Skills-Managers-Jennifer-Rotondo/dp/0071379304/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1219801273&sr=1-1http://www.amazon.com/Presentation-Skills-Managers-Jennifer-Rotondo/dp/0071379304/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1219801273&sr=1-1http://www.amazon.com/Presentation-Skills-Managers-Jennifer-Rotondo/dp/0071379304/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1219801273&sr=1-1http://www.amazon.com/Presentation-Skills-Managers-Jennifer-Rotondo/dp/0071379304/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1219801273&sr=1-1


47/47

End of Material

If you find this presentation useful, please consider telling others about our site

(www.exploreHR.org)

presentation skills for marketing managers

Documents