Marketing ProjectHassam Bin Ayub

Azhar Iqbal Ch. Ammad Ali

Fruit Water Adding flavors to your life

Logo

Punch lineAdding flavors to your life

Product Introduction My product is not a juice nor

water. It is the combination of Fruit + water.

1. Fruit water is natural flavored water i.e no sugar and sweeteners. It is sweetened naturally with less calories.

Fruit water Flavors Lemon Strawberry Orange

Vision Statement

Mission Statement

Value

We want to become market leaders through selling high quality flavor water at low price.

Refreshing Low Price Low Calories No sugar added Innovative Packaging Natural Flavors

Marketing Mix 4P’s Product: Fruit water with vitamins Price: Ranging around Rs.40 For 500ml

bottle. Promotion: Internet (Face book , Twitter),

print-media, Radio, Cinema and Sponsorships.

Place: Grocery Stores, Super markets, Gas stations and Retail stores.

Target Consumer Teenagers and Young-Adults Ages ranges 15 to 35 years. Because

Pakistan’s 65% people are young age range from 15 to 30years.

Men and Women

Selected Market: Islamabad, Rawalpindi and Sohawa.

Business Model: Volvic Water UK

S.W.O.T Analysis

Weaknesses:•Narrow target market•New Product

Opportunity:•Population is growing•Target towards adults

Threats:•Competitive Brands•Negative thought on nutrition

Strengths:•Low Price•Marketing Techniques•Trend

Inspiration Provide Flavor water in Sohawa. In Sohawa it

is problem of sweet water.

Thank You