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  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

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    [TF@E@RH]JR B@_JNM HNM HBJS@Y Ahnphry 83% 277?

    IHRK@]ONL

    WEHN CJR

    IBH

    V]PM@N]V

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    2/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    HVVOLNI@N] JNIhrk`}onl Wehn jc h ]rhononl @s`n} cjr

    IBH V}pm`n}v

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    3/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    VPBIO]]@M ]J

    Ir. A`rry Ih}d`|

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    4/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    D`hm DR

    Tf`e`rh}jr Vjep}ojn hnm V`rsof`

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    5/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    VPBIO]]@M B_Vommok Crpo}|heh

    V}pm`n}

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    6/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    BOIDRM

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

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    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    HFKNJ\E@ML@I@N]

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    8/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    O \JPEM EOK@ ]J ]DHNK IR. A@RR_ IH]D@\ HNM

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    HVVOLNI@N]

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    9/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    ]DOV HVVOLNI@] DHV B@@N JC LR@H]

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  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    10/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    O \JPEM HEVJ EOK@ ]J ]DHNK HEE ]DJV@

    V]PM@N]V \DJ D@WE@M I@ B_ LOSONL ]D@OR ]OI@HNM WHR]OFOWH]ONL ON I_ VPRS@_

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    11/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    CONHEE_ I_ CHIOE_ HNM CRO@NMV \DJ HR@ ]D@

    IJV] OIWJR]HN] ONVWORH]OJN ]J I@ ]JVPFF@@M ON EOC@

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    12/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    VPIIHR_

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    13/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    ]DOV HVVOLNI@N] DHV LOS@N I@ HN JWWJR]PNO]_

    ]J VDJ\ I_ IHRK@]ONL WEHN% DJ\ H ]RHONONL@S@N] VDJPEM B@

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    14/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    O DHS@ FR@H]@M JN @S@N] FHEE@M TF@E@RH]JR

    FHR@@R CHOR \DOFD OV HN JNEON@ @S@N]

    ]DOV HVVOLNI@] HEVJ LOS@V SHROJPV ]JJEV ]J

    WRJIJ]@ VPFD @S@N]V

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    15/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    \DH] VDJPEM B@ ]D@ BPLM@] HNM B_

    FJNMPF]ONL H VPRS@_ HIJNL V]PM@N]V O DHS@

    ]RO@M ]J PNM@RV]HNM DJ\ ]JMH_V _JP]D ]HK@

    VPFD @S@N]V

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    16/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    17/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    ]D@ @S@N]

    $TF@E@RH]JR FHR@@R CHOR/

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    18/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    ]d` Tf`e rh}jr Fhr``r Chor jcc`rv `iwejy`rv pnwhrhee e`m hff`vv }j IBH

    v}pm`n}v crji o}v whr}n`rvdow |o}d 87 jc }d` b`v} bpvon`vv vfdjjev jc Onmoh

    }drjpld h pnoxp` on}`rhf}os` jneon` r`frpo}onl `s`n}. .

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    19/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    ]d` `s`n} ov cjr }|j |``kv% }d` Tf`e`rh}jr Fhr``r Chor jcc`r fjiwhno`v h

    ejnl`r jwwjr}pno}y }j fjnn`f} |o}d v}pm`n}v crji 87 e`hmonl bpvon`vvvfdjjev. ]|of` on h y`hr Njs`ib`r hnm C`brphry% }d` Tf`e`rh}jr Fhr``r

    Chor djv}v hn jneon` `s`n}% o} dhv whr}n`r onv}o}p}ojnv1

    TERO

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  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    20/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    ABOIV

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  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    21/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    ]d` |`b)bhv`m r`frpo}onl cjrpi wrjmpf`m by TF@E@RH]JRVjep}ojnv hnm V`rsof`v jcc`rv h so}he v`rsof` }j bj}d }jw IBH v}pm`n}v

    hnm }d` fjiwhno`v }dh} hr` ejjkonl cjr }j r`frpo} }d`i.

    Cjr fjiwhno`v |o}d h vihee r`frpo}onl bpml`}% jr |dj |hn} }j dor` jn`

    jr h c`| v}pm`n}v |o}d s`ry vw`focof wrjcoe`v% }d` Tf`e rh}jr Fhr``r

    Chor ov }d` om`he r`frpo}onl `s`n} }j e`s`e }d` wehyonl co`em hnm fjiw`}`

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    22/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    cjr }d` b`v} v}pm`n}v% |doe }hwwonl on}j h ehrl` bhv` jc lr`h}

    fhnmomh}`v. Cjr j}d`r fjiwhno`v% }d` Cjrpi heej|v }d`i }j `v}hbeovdh rhwwjr} |o}d }d` v}pm`n}v crji }d` vfdjjev |d`r` }d`y mj nj} lj jn

    fhiwpv.

    Hbjs` hee% }d` Tf e`rh}jr Fhr `r Chor `nhbe`v bj}d v}pm`n}v hnm

    fjiwhno`v }j i``}% movfjs`r `hfd j}d`r hnm fjnn`f} on h doldey

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    23/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    `cc`f}os` ihnn`r crji }d`or r`vw`f}os` m`vk}jwv. \dh},v ijr`% }d`

    `t}rhjrmonhroey |om` v}pm`n} bhv` `nhbe`v }d` r`frpo}`rv }j hff`vv hbrjhm`r v`e`f}ojn jc hshoehbe` IBHv.

    \o}d }|j |``kv `s`n}% bj}d }d` IBHv hnm }d` fjiwhno`v hr` los`n

    ijr` }oi` }j l`} }j knj| `hfd j}d`r mpronl }d` bpvy r`frpo}onl

    v`hvjn hnm |jrkejhm. \o}d }oi` fjnv}rhon}v `hv`m% v}pm`n}

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    24/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    whr}ofowhn}v fhn pv` }d` cjrpi ijr` `cc`f}os`ey |doe` fjn}onponl |o}d

    }d`or mhy)}j)mhy bpvon`vv.

    Jneon` Wr`v`n}h}ojnv% \`bfhv}v hnm

    Movfpvvojn Cjrpiv

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    25/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    Mpronl }d` `s`n}% fjiwhno`v on}`rhf} |o}d v}pm`n}v }drjpld h rhnl` jc

    jneon` Wj| rWjon} wr`v`n}h}ojnv |o}d sjof`js`rv% |`bfhv}v%movfpvvojn cjrpiv% hnm jneon` fdh}v. Ajb eov}v hnm fjiwhny wrjcoe`v

    `nhbe` v}pm`n}v }j movfjs`r lejbhe jwwjr}pno}o v }dh} }d`y |jpem

    n`s`r j}d`r|ov` conm. Whr}ofowh}onl fjiwhno`v fhn fd`fk jneon`

    hwweofh}ojnv hnm v`} pw fdh}v jr movfpvvojnv |o}d }d` rold} fhnmomh}`v

    }dpv `nhbeonl }d`i }j cjfpv jn }d` rold} fhnmomh}`v cjr }d`i.

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    26/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    ]d` Tf`e`rh}jr Fhr``r Chor ov h doldey fjv})`cc`f}os` hnm }oi`)`ccofo`n}|hy }j r`frpo} vji` jc }d` ijv} mynhiof v}pm`n}v crji }d` b`v}

    bpvon`vv vfdjjev on }d` |jrem

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    27/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    V\J] HNHE_VOVV]R@NL]DV

    ]d` `s`n} |oee b` jn` jc o}v konm hv o} |oee los` weh}cjri }j IBH

    v}pm`n}v }j wrjs` }d`iv`es`v }dh} }d`y hr` b`}}`r }dhn j}d`r

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    28/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    ]dov `s`n} |oee hevj wrjsom` ajb jwwjr}pno}o`v }j IBH v}pm`n}v on vpfd

    h r`f`vvojn w`rojm

    Vonf` o}v hn jneon` `s`n} o} |oee vhs` }oi` cjr v}pm`n}v hv |`ee hv DRv

    jc fjiwhno`v whr}ofowh}onl on }d` `s`n}

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    29/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    O} |oee los` hn jwwjr}pno}y }j v}pm`n}v }j dhs` jn` jn jn` on}`rhf}ojn

    |o}d DRv hnm vdj| }d`or }he`n}

    Cjr fjiwhno`v |o}d h vihee r`frpo}onl bpml`}% jr |dj |hn} }j dor` jn`

    jr h c`| v}pm`n}v |o}d s`ry vw`focof wrjcoe`v% }d` Tf`e`rh}jr Fhr``r

    Chor ov }d` om`he r`frpo}onl `s`n} }j e`s`e }d` wehyonl co`em hnm fjiw`}`

    cjr }d` b`v} v}pm`n}v% |doe }hwwonl on}j h ehrl` bhv` jc lr`h}

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    30/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    fhnmomh}`v. Cjr j}d`r fjiwhno`v% }d` Cjrpi heej|v }d`i }j `v}hbeovd

    h rhwwjr} |o}d }d` v}pm`n}v crji }d` vfdjjev |d`r` }d`y mj nj} lj jnfhiwpv.

    \@HKN@VV

    ]`fdnofhe wrjbe`iv fhn b` h |`hkn`vv eok` dhnmeonl fjiwp}`r

    fjiwe`to}o`v

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    31/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    Vonf` }d` `s`n} ov jneon` }d`r` ihy b` n`}|jrk wrjbe`i |d`r` }d`whr}o`v ihy conm o} moccofpe} }j fjnn`f} hnm h v}pm`n} ihy ejv` dov

    jwwjr}pno}y

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    32/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    ]dov `s`n} |oee b` ijr` vpff`vvcpe hnm `hvoey hff`vvobe` crji i`}rjv

    hnm fo}o`v hnm v}pm`n}v b`ejnlonl }j vihee soeehl`v ihy nj} l`} }d`b`n co}v jc vpfd hn `s`n} hv on soeehl`v on}`rn`} hnm fyb`r chfoeo}o`v

    ihy nj} b` hshoehbe`

    JWWJR]PNO]O@V

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    33/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    R`f`vvojn

    ]d` r`f`vvojn w`rojm }drjpld |dofd jpr fjpn}ry ov ljonl% |oee wrjsom` h

    dpl` jwwjr}pno}o`v cjr `s`n}v eok` Tf`e`rh}jr Fhr``r Chor hv o} |oee d`ew

    v}pm`n}v by wrjsomonl fhr``r jwwjr}pno}o`v }j }d`i hnm }d`y |oee hwwey on

    dpl` npib`rv }j r`lov}`r }d`iv`es`v

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    34/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    Fjee`l`v

    ]jmhy% ihny fjee`l`v hr` choeonl }j wrjsom` 877 wehf`i`n}v d`nf` }djv`

    v}pm`n}v |dj hr` pnvpr` }dh} }d`y |oee l`} wehf`m }d`y |oee |`efji` vpfd

    `s`n}v hnm hevj fjee`l`v |oee conm vpfd `s`n}v ljjm cjr }d`or v}pm`n}v hv o}

    |oee }hk` fhr` jc }d`or }`nvojn jc wehfonl }d`or v}pm`n}v

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    35/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    Fjv} Fp}}onl

    ]jmhy% `s`ry fjiwhny ov colpronl jp} vji` jr }d` j}d`r |hy }j fp} o}v fjv}

    by pvonl shrojpv fjv} fp}}onl }jjev% tf`e`rh}jr fhr``r chor 277? |oee r`mpf`

    }d` r`frpo}i`n} fjv} hv o} |oee b` fjv} `cc`f}os` hv fjiwhr`m }j fhiwpv

    wehf`i`n}v

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    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    ]DR@H]V

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    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    ]d` }dr`h}v }j vpfd `s`n}v hr` shrojpv j}d`r `s`n}v eok` `mpfh}ojn

    chor% IBH ajb chor `}f

    Wdovdonl |`bvo}`v hr` hevj }dr`h} hv }d` `s`n} ov jneon` d`nf` vpfd

    |`bvo}`v fhn hcc`f} }d` `s`n} hv |`ee hv }d` oihl` jc jpr fjiwhny

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    [TF@E@RH]JR B@_JNM HNM HBJS@Y

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    [TF@E@RH]JR B@_JNM HNM HBJS@Y

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    [TF@E@RH]JR B@_JNM HNM HBJS@Y

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    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    @T]@RNHE R@V@HRFD

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    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    $Xp`v}ojnnhor`/

    Cjr `t}`rnhe r`v`hrfd O fjnmpf}`m h xp`v}ojnnhor` on iy fjee`l`

    hvkonl v}pm`n}v }j hnv|`r c`| xp`v}ojnv.

    8/ Mj yjp whr}ofowh}` on IBH `s`n}v:

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    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    h/ y`v b/ nj

    8/ \dh} yjp }donk hbjp} jneon` IBH `s`n}v:

    Bhm )) )) )) )) )) )) )) `tf`ee`n}

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    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    2/ \dh} mj yjp }donk hbjp} }d` om`h jc Tf`e`rh}jr Fhr` r Chor:

    Bhm)) )) )) )) )) )) ))`tf`ee`n}

    6/ \dh} vdjpem b` }d` R`lov}rh}ojn c``v:

    h/ RV 277 b/ RV 677 f/ RV =77 m/RV 077

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    45/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    8/ \dh} vdjpem b` }d` w`rojm jc s`n} hnm |d`n o} vdjpem b`

    fjnmpf}`m mpronl h y`hr:

    h/ 8 |``k Ahn)C`b b/ 2 |``kv Ihr)Hwr

    F/ 6 mhyv Jf})Njs m/ 6 |``kv Apn`)Apey

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    46/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    8/ \d`r` vpfd `s`n}v vdjpem b` hms`r}ov`m:

    h/ On} rn`} b/ N`|vwhw`rv

    f/ ]`e`sovojn m/ Rhmoj

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    47/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    2/ \dh} ov b`v} hbjp} }dov wrjlrhi:h/ Vhs`v }oi` b/ wrjsom`v jwwjr}pno}o`v

    b/ oiwrjs`v vkoeev m/jn` jn jn` on}`rhf}ojn |o}d DRv

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    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    R@VWJVN@

    Hc}`r fjnmpf}`m }dov vprs`y on iy fjee`l` |d`r` }dor}y v}pm`n}v }jjk

    whr} on }dov vprs`y O lj} cjeej|onl hnv|`rv

    HNV\@RV

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    49/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    X8. 34 $27/ y`v% }d`y whr}ofowh}` on IBH `s`n}v r`ihononl vhom

    }d`y mjn}

    X2. On }dov xp`v}ojn v}pm`n}v |`r` hvk`m }j rh}` jneon` IBH `s`n}v

    jn 8)< vfhe`

    87 $

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    50/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    X6. Vhi` rh}onl vfhe` |hv pv`m% hnm }d` xp`v}ojn hvk`m |hv hbjp}

    T@E@RH]JR FHR@@R CHOR4= $

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    51/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    X0. W`rojm hnm |d`n o} vdjpem b` fjnmpf}`m:

    h/ =7 b/ 4 f/ =7 m 82

    X3. Wrjij}ojn jc `s`n} }drjpld |dofd i`hn jr }jje:

    h/

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    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    X

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    [TF@E@RH]JR B@_JNM HNM HBJS@Y

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    [TF@E@RH]JR B@_JNM HNM HBJS@Y

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    [TF@E@RH]JR B@_JNM HNM HBJS@Y

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    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    B@N@CO]V

    V]HNMHRM B@N@CO]V

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    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    Tf`e`rh}jr Fhr``r Chor |oee hf} hv h weh}cjri cjr v}pm`n}v hnm fjiwhno`v }j

    on}`rhf} |o}d `hfd j}d`r hnm v}pm`n} fhn fdjjv` h c`hvobe` fhr``r cjr }d`ihnm fjiwhno`v fhn conm }d` rold} ihn cjr rold} ajb

    FJIWHN_ B@N@CO]V

    Nj| e`} pv v`` |dh} b`n`co}v jpr fjiwhny fhn l`} by jrlhnoqonl vpfd

    `s`n}%

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    58/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    ]d` fjiwhny fhn l`n`rh}` o}v r`s`np` }drjpld jneon` r`lov}rh}ojn

    c``v }dh} }d`y |oee b` l`}}onl

    Jpr fjiwhny |oee hevj hvk cjr 07 jc }d` corv} vhehry }dh} h v}pm`n}

    crji }d` fjiwhny% |oee |o}dmr`| crji }d`or fjiwhny hc}`r }d`y l`}

    wehf`m

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    59/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    ]dov `s`n} |oee d`ew on fr`h}onl hnm m`s`ejwonl brhnm oihl` jc jpr

    fjiwhny

    ]d` brhnm oihl` fr`h}`m by }dov `s`n} |oee hevj d`ew jpr fjiwhny on

    vhe`v jc }d`or j}d`r v`rsof`v }dh} }d`y jcc`r on }d` ihrk`}

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    60/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    ]d` j}d`r bpvon`vv }dh} jpr fjiwhny ov fhrryonl |oee hevj d`ew pv }j

    h}}rhf} DRv crji mocc`r`n} fjiwhno`v |dj hr` her`hmy jpr feo`n}v%|dj |oee hf}pheey hf} hv }d` R`frpo}onl DRv on jpr `s`n}v

    \` fhn `s`n v`nm jpr r`wr`v`n}h}os`v on shrojpv fjiwhno`v |dj hr`

    nj} jpr feo`n}v hnm onmpf` }d`i jr fjnsonf` }d`i }j whr}ofowh}` hv

    }dov `s`n} |oee b` b`n`cofohe cjr }d`i

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    61/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    @S@N] WRJIJ]OJN

    $On}`lrh}`m Ihrk`}onl Fjiipnofh}ojn/

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    62/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    Hn `s`n} eok` Tf`e`rh}jr Fhrr`r Chor)277? |oee jney b` vpff`vvcpe jney

    oc o}v |`ee wrjij}`m.

    D`nf` o} |jpem b` ijv} c`hvobe` cjr jpr fjiwhny oc |` pv` on}`lrh}`m

    ihrk`}onl fjiipnofh}ojn$OIF/ by pvonl }|j jr ijr` }jje cjr

    hms`r}ovonl jpr s`n}

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    63/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    Jpr fjiwhny fhn pv` vji` jc }d` wrjij}ojn }jjev jr fjibonh}ojn jc

    }d`v`% |dofd hr` vpll`v}`m b`ej|.

    Fjee`l`v1

    \` vdjpem }ry }j `n}`r on}j whr}n`rvdow |o}d vji` jc }d` b`v} IBH

    onv}o}p}`v eok` NIOIV% ABOIV%\@EEONKHR% VOBI hnm Bhehao Onv}o}p}`.

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    64/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    Vj v}pm`n}v crji }djv` }jw onv}o}p}`v fhn hwwey hnm }drjpld }d`

    wdhv` |dofd hr` ljonl nj| |d`r` `iwejyi`n} jwwjr}pno}o`v hr` e`vvhnm `s`n fjee`l`v hr` conmonl o} moccofpe} }j h}}hon 877 wehf`i`n} vj

    }d`y |oee hevj hwwr`foh}` vpfd `s`n}v.

    Vjfohe n`}|jrkonl |`bvo}`v1

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    65/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    Vjfohe n`}|jrkonl |`bvo}`v eok` JRKP]% do0% CHF@BJJK `}f% fhnwrjsom` s`ry ljjm weh}cjri }j vpfd `s`n}v.

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    66/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    Mor`f} ihoe hms`r}ovonl1

    \` fhn fjee`f} mh}h jc hee }d` corv} y`hr IBH v}pm`n}v crji }d`or

    r`vw`f}os` fjee`l` hnm v`nm hn `ihoe }j hee }d`v` v}pm`n}v oncjrionl

    hbjp} vpfd `s`n}.

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    67/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    Fjeehbjrh}ojn1

    Jpr fjiwhny fhn `n}`r on}j fjeehbjrh}ojn |o}d |`bvo}`v eok`

    EONKONMOH% VOEOFJNONMOH `}f% |dofd hevj wrjsom`v jwwjr}pno}o`v }j

    shrojpv v}pm`n}v |dj hr` ejjkonl cjr ajbv }j fjnn`f} |o}d DRv.

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    68/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    R`frpo}i`n} |`bvo}`v1

    \` fhn hevj `n}`r on}j whr}n`rvdow |`bvo}`v eok` IJNV]@R.fji%

    BOT@@.fji% hnm ][email protected] hnm wrjij}` jpr `s`n} hv ihny

    IBH v}pm`n}v sovo} }d`v` |`bvo}`v.

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    69/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    N`|vwhw`r1

    \` fhn hevj ovvp` hms`r}ov`i`n}v on `fjnjiof }oi`v%}oi`v jc Onmoh%

    Ipibho iorrjr vw`foheey `mpfh}ojn }oi`v hnm vpfd `mpfh}ojn jro`n}`m

    n`|vwhw`rv.

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    70/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    ]S vwjnvjrvdow

    \` fhn hms`r}ov` hbjp} }d`or `s`n}v on yjp}d jro`n}`m ]S Vdj|v eok`

    RJHMO@V% ONMOHN OMJE `}f.

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    71/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    Wjw)pwv*wjw)pnm`r1

    ]d`v` fhn hevj b` h s`ry oiwjr}hn} hms`r}ov`i`n} }jjev cjr vpfd

    `s`n}v.

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    72/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    On}`rv}o}ohev1

    ]d` hmv |dofd hww`hr |doe` |` |ho} cjr vo}`v fjn}`n} }j mj|nejhm.

    ]d`y hr` s`ry pv`cpe hv }d`y fjiw`e w`jwe` }j sovo} jr v`` }d` hmv

    |d`}d`r }d`y |ovd jr nj}.

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    73/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    Hmmo}ojnhe eonkv1

    \dofd`s`r vo}`v |` sovo} b`ej| |` conm vji` hmmo}ojnhe eonkv hnm

    }d`v` eonkv fhn hevj d`ew on fr`h}onl h|hr`n`vv hbjp} Tf`e`rh}jr

    Fhr``r Chor.

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    74/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    Ijboe` hmv1

    \` fhn hevj ihrk`} jpr `s`n} by ijboe` hmv |dofd onfepm`v v`nmonl

    viv oncjrionl hbjp} Tf`e`rh}jr Fhr``r Chor%

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    75/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    76/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    BPML@]

    ]d` fjiwhny dhv }j ons`v} on }dov wrja`f}.

    ]d` bpml`}`m fjv} jc }d` wrja`f} ov nj} }jj dold.

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    77/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    ]dov }rhononl `s`n} b`onl jneon` |oee r`mpf` }d` fjv} |d`n

    fjiwhr`m }j h njrihe }rhononl.

    ]dov `s`n} |oee b` h s`ry fjv} `cc`f}os` `s`n}.

    ]d` fjiwhny ov `tw`f}`m }j ons`v} doldey jn `s`n} wrjij}ojn on

    }d` v}hr} cjr 8)2 y`hrv.

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    78/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    D`nf` }j vpiihroq` }d` jney ons`v}i`n} |dofd fhn b` }`ri`md`hsy ons`v}i`n} |oee onfepm` |`bvo}` on}rjmpf}ojn hnm wrjij}onl

    }d` `s`n}.

    O `tw`f} }d` ons`v}i`n} on }d` `s`n} nj} ijr` }dhn RV 8)6 ehkdv

    $}d` colpr` ov apv} hn `v}oih}`m hvvpiw}ojn/. Hv on}rjmpfonl h

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    79/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    |`bvo}` fjv} hrjpnm RV 87%777 jr RV 27%777 hnm cjr

    hms`r}ov`i`n}v hnm wrjij}ojn }d` fjiwhny vdjpem vw`nm ijr`

    ]d` wrjij}ojn jc vpfd hn `s`n} ov s`ry oiwjr}hn} hnm jnf` }d`

    `s`n} ov vpff`vvcpe |` fhn r`mpf` }d` wrjij}ojn fjv}.

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    80/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    81/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    ONMOHN VF@NHROJ

    $W@V] HNHE_VOV/

    WJEO]OFHE @NSORJNI@N]1

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    82/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    Oc yjp v`` }d` wjeo}ofhe `nsorjni`n}% o} ov s`ry pnf`r}hon on Onmoh.

    ]d`r` ov he|hyv h rovk jc v`fpro}y nj|% n`|v fjionl hrjpnm }dh}

    shrojpv |`bvo}`v b`onl dhfk`m by Whkov}hn hl`nfo`v }j ijno}jr

    m`s`ejwi`n}v on Onmoh.

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    83/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    Vj }d` v`fpro}y jc |`bvo}`v vdjpem b` s`ry oiwjr}hn} cjr jpr

    fjiwhno`v hl`nmh.

    @FJNJIOF @NSORJNI@N]1

    Jpr `fjnjiy ov vpcc`ronl mp` }j lejbhe r`f`vvojn }d`r` ov vfhrfo}y jc

    ajbv.

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    84/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    D`nf` vpfd hn `s`n} |oee b` s`ry pv`cpe on wrjsomonl `iwejyi`n}

    jwwjr}pno}o`v }j }djv` w`jwe` |dj hr` nj} conmonl `iwejyi`n}.

    Jpr fjpn}ry ov h m`s`ejwonl fjpn}ry |d`r` }d` w`r fhwo}h onfji` jc

    b`onl hrjpnm -8777 w`r hnnpi o}v |hy b`donm hv fjiwhr`m }j PV.

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    85/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    ]d` r`hvjn cjr ej| w`r fhwo}h onfji` b`onl e`vv jwwjr}pno}o`v vpfd

    chor fhn d`ew on r`mpfonl }d` w`r fhwo}h onfji`.

    D`nf` hn `s`n} eok` }dov |oee hevj d`ew jpr fjpn}ry }j m`s`ejw by

    wrjsomonl `iwejyi`n} }j pn`iwejy`m hnm `mpfh}`m v}pm`n}v

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    86/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    VJFOHE @NSORJNI@N]1

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    87/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    Jpr fjpn}ry ov nj ijr` }d` vhi` o} pv`v }j b`% }d` `tw`f}h}ojn dhv

    onfr`hv`m% }d` v}hnmhrm jc eosonl dhv onfr`hv`m.

    O}v nj ijr` h fjpn}ry |d`r` |ji`n |`r` nj} heej|`m }j lj jp} cjr

    ajb hnm `mpfh}` d`r.

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    88/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    ]d` wj|`r jc on}`rn`} dhv onfr`hv`m hnm w`jwe` dhs` }hk`n

    MJ].fji hv h n`| hnm }oi` vhsonl i`hnv }j l`} oncjri`m% e`hrn%`najy hnm v`hrfd cjr jwwjr}pno}o`v.

    ]d` m`ihnm cjr IBHv dhv onfr`hv`m hnm }d` frhq` }j b` hn IBH

    hijnl v}pm`n}v dhv hevj onfr`hv`m r`hvjn b`onl% ijn`y% chi`%

    r`vw`f} hnm r`fjlno}ojn.

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    89/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    ]@FDNJEJLOFHE @NSORJNI@N]1

    ]d` pv` jc fjiwp}`r dhv oii`nv`ey onfr`hv`m on jpr fjpn}ry.

    Nj|% `s`ry}donl ov mjn` }drjpld on}`rn`} hv o} wrjsom`v fd`hw hnm

    }oi` vhsonl i`hn cjr l`}}onl oncjri`m hnm }j mj j}d`rv |jrk.

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    90/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    D`nf` jneon` wr`v`n}h}ojn% fhv` v}pmy% ihrk`}onl wehnnonl `}f vpfd

    `s`n}v b`onl fjnmpf}`m jneon` |oee b` hwwr`foh}`m hv nj| }d` |hy}`fdnjejly ov b`onl hff`w}`m on Onmoh.

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    91/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    VJPRF@V JC ONCJRIH]OJN

    Wroihry M h}h

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    92/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    Vprs`y fjnmpf}`m |o}d 67 v}pm`n}v whr}ofowh}onl hvkonl }d`i

    }j hnv|`r }d` xp`v}ojnnhor` m`voln`m cjr }d` r`v`hrfd hbjp}}dov `s`n}

    V`fjnmhry Mh}h

    Bobeojlrhwdy

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    93/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    8. \`b Ihrk`}onl Cjr Mpiio`v

    )Ahn Qoii`rihn

    2. Hms`r}ovonl hnm Wrjij}ojn

    )L`jrl` @. B`efd # Iofdh`e H. B`efd

    6. Ihrk`}onl Wehn

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    94/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y

    \`beojlrhwdy

    V`hrfd `nlon`v

    8. Ljjle`.fji

  • 8/14/2019 MARKETING PLAN...ONLINE EVENT

    95/95

    [TF@E@RH]JR B@_JNM HNM HBJS@Y