ifea 2016 - byod: grow event revenue with online marketing - part ii
TRANSCRIPT
Jessica Bybee-Dziedzic & Cassie Roberts
Partnership Directors
Saffire
BYOD Bring Your Own Device
Grow Event Revenue With
Online Marketing Part 2
ONLINE MARKETING Jessica Bybee-Dziedzic & Cassie Roberts
GROW EVENT REVENUE WITH
ABOUT ME
PRINT-AT-HOME TICKETS
ADVANCE TICKETS
SCANNING PRE-SOLD TICKETS
OR SELL AT THE GATE
WE’LL SEND THE SLIDES IF YOU LEAVE
YOUR BUSINESS CARD!
VIDEO, VIDEO, VIDEO • Video posts have 135% greater organic reach than photo posts
• Facebook generates 8 billion video views on average per day
• That’s a 50% increase in 2016 compared to 2015
• People spend 3x longer watching Live video compared to video which
is no longer Live
FACEBOOK LIVE
TIPS FOR FACEBOOK LIVE 1. Promote your broadcast with a post
2. Start with a warm smile and a few inviting welcome sentences
3. End with a call to action
4. Advertise/Boost your videos just like your other posts
VIDEO ADVERTISING • Of the seven Facebook posts that brands share per week, 80% are
links, 19% are photos, and less than 1% are videos
• Yet, video ads get much higher visibility
• Videos on the desktop and mobile news feed autoplay
• Only a video created as a Facebook ad can include the link to a call
to action
VIDEO ADVERTISING • Grab their attention immediately
• Create a compelling offer – Early Bird, Limited Time Only, etc.
• Don’t require sound • Captioned video increases view time by an average of 12%!
• Use iMovie or Movie Maker to add call-out text to your video
• Include a call to action
VIDEO ADVERTISING • Use headlines that pique their attention
– engaging & informative
• Let your personality shine through
• Write an informative description
• Provide value
VIDEO ADVERTISING • Expectation for ads to have higher video quality than live
www.slide.ly/promo
VIDEO ADVERTISING
USER-GENERATED CONTENT • Contests asking fans to upload videos are a great way to obtain
video content
• Include disclaimers for permission of use
• Creates better connection to your brand – feel included and special
RODEO ROCKSTAR
RODEO ROCKSTAR User-generated content
Inclusion of video
Involve young people
TWITTER ADVERTISING • Why you may want to check it out • Twitter is naturally geared towards Live events
• Less competition = Less expensive
• Interface to create ads is MUCH easier to use than Facebook
• Option to have your ads seen in the Twitter Audience Platform
TWITTER AUDIENCE PLATFORM • Connect with audiences beyond Twitter in thousands of mobile apps
• Access to powerful measurement, targeting, and creative tools
• Reach over 700 million people on and off of Twitter
• Results showed businesses who opted to also have their ads shown in
the TAP doubled their reach
INSTAGRAM ADS • Launched in September 2015
• Uses Facebook ad targeting- so you’re likely close to starting!
• Huge reach, especially to the millennial market
• Only way to add a link is through a paid ad
QUICK ADOPTION • As of this past week, Instagram announced that there are 500,000
advertisers on Instagram – Doubled in the past 6 months
• There have been 1 billion actions taken on
Instagram ads since they launched
• 75% of Instagrammers take action after being
inspired by a post
CONNECTING ACCOUNTS
CHOOSE YOUR OBJECTIVE
SELECT INSTAGRAM
WHAT TO POST • Behind-the-scenes shots & videos
• Repost shots from fans
• Timely posts
• Funny posts
• Contests & giveaways
INSTAGRAM BUSINESS ACCOUNT
THE PLUSES & MINUSES
• PLUS - Insights on your Followers
• PLUS – Insights on your Posts
• MINUS – Just like Facebook, they may start limiting your presence
in your followers feed without paid advertising
• MINUS – Obvious businesses may be required to create business
accounts in the future
SNAPCHAT
SNAPCHAT GEOFILTER
SNAPCHAT GEOFILTER
GET THE WORD OUT • Post about Snapchat on other social media sites
• Encourage Fans to use the Snapchat filter and share their Snaps with
you
• Repost your Fan snaps on your Story
YOUTUBE
YOUTUBE MARKETING People are most loyal to businesses that improve their lives with
informative content.
• “How to” information, especially with video
• Industry buff-thought & leadership expertise
• Often times through non-traditional media channels
MAC COSMETICS
VIDEO IS OFTEN THE MOST AUTHENTIC WAY TO DOCUMENT AN EXPERIENCE
PICS OR IT DIDN’T HAPPEN
VIDEO OR IT DIDN’T HAPPEN
300 HOURS A MINUTE USERS ARE ADDING
OF VIDEO CONTENT ON YOUTUBE
MOST IS MILLENNIAL
VIDEO MARKETING TO MILLENNIALS • Include tasteful, intelligent humor—GEICO, Nationwide, etc.
• “Human” stories, things that seem real…or things that are
actually real! – Event goers having fun!
• Add your videos where millennials are—Snapchat, Instagram,
YouTube
MORE YOUTUBE TIPS
MORE YOUTUBE TIPS
