Presentation on“The Marketing Plan of Sunsilk

Color Shampoo”

Leading University,Sylhet

Prepared for:Shamsu Uddin

Assistant ProfessorDepartment of Business Administration

Leading University, Sylhet. 

Prepared by:Md. Afzal Chowdhury

Anindya TurzaBhabna Roy

Sabyasachi BhattacharjeeAbdul Kahhar Md. JakiHimadri Talukdar Puja

Shuvro Das ShuvoMousumi Chowdhury Tonni

Welcome to

Our

Presentation

Introduction:

• This is a new concept.

• This is the advanced form of shampoos

• Here new feature add up in the shampoo which is coloring hairs.

• It also can remove dandruff.

• Color shampoo can color your hair after using.

• It is just an alternative of hair color tonic.

History of color shampoo:

• Sunsilk was launched in 1964.

• It is now a global brand with presence across 80 countries.

• Provides a complete hair care solution.

• It is under the flag of Unilever.

Types of Sunsilk Shampoo: There are so many types of Sunsilk Shampoo. These are:

1. Sunsilk Hairfall Solution Shampoo,

2. Sunsilk Thick & Long Shampoo,

3. Sunsilk Perfect Straight Shampoo,

4. Sunsilk Stunning Black Shine Conditioner,

5. Sunsilk Hairfall Solution Conditioner,

6. Sunsilk Thick & Long Conditioner,

7. Sunsilk Perfect Straight Conditioner.

Unilever Marketing Objectives: Unilever’s marketing objectives are:

1. Increasing sales,

2. Increasing market share,

3. Expanding into overseas markets,

4. Being socially responsible i.e. ethical.

Sunsilk Color Shampoo’s Marketing Objectives:

1. Establishing a strong brand image.

2. Easiest and availability of the product to the target consumer.

3. Creating awareness.

4. Reducing cost.

5. Maintaining positive strong growth.

Identification: Sunsilk identifies-

1. Female gender between the ages of 14 to 30. 

2. Why they selected?

Competitors: This is the only company, that produce color shampoo.

Distinctive qualities:

1. Not only a hair color shampoo but a dandruff removing shampoo also.

2. Suitable for all types of hairs.

3. Delivering Consumer Promise.

Color Shampoo Slogan

Live in Colors.

Official SUNSILK Slogan:

Because Life Can’t Wait.

SWOT Analysis of Sunsilk:

S - Strength

W - Weakness

O - Opportunity

T - Threat

Strength:

Strong brand name.

High quality product.

The target market is educated professionals.

Alternative of hair color tonic.

Very good distribution network in all over Bangladesh.

Weakness:

Competitors with strong promotional activities.

Customers are offered better alternatives due to the competitors.

Poor promotion of free samples and sachets.

Opportunities:

• Population expanding at a rapid rate.

• Consumers are becoming more quality conscious.

• Costumer base is increasing with effective marketing.

• Baby shampoo is another area where they can make huge profits.

Threats:

Political and economic factors.

Partial government policies.

High rate of competition.

Local and global competition.

Marketing Mix: Marketing mix is a mixture of 4 different things.

1. Product;

2. Price;

3. Place or distribution;

4. Promotion.

Product: The term "product" refers to tangible, physical products as well as services.

1. Product Decisions

2. Brand name

3. Functionality

4. Quality

5. Safety

6. Packaging

Price: There are no competitors in the market,

High price will be charged then the normal shampoo,

Price skimming strategy can also be used,

There is no price discrimination.

Place:

1. Distribution Channels,

2. Market Coverage Strategy.

Promotion:

1. Promotional strategy,

2. Marketing communications budget,

3. Advertisement,

4. Communication tools,

5. Advertisement objectives.

Marketing plan of Sunsilk: For marketing plan Sunsilk follows 4 types. These are:

1. Internal Marketing,

2. Integrated Marketing,

3. Performance Marketing,

4. Relationship Marketing.

Characteristics affecting consumer behavior: Consumer behavior can be affected through:

1. Social class,2. Cultural factors, 3. Political,4. Economic,5. Technological.

Conclusion:

1. Consumers have become really conscious about the products they purchase.

2. In past consumers purchase only by seeing the brand name.

3. Consumers check the effectiveness as well as the ingredients.