Sunsilk is a hair care brand, primarily aimed at women, produced by the Unilever group. Sunsilk is Unilever’s leading hair care brand, and ranks as one of the Anglo-Dutch conglomerate's “billion dollar brands". Sunsilk shampoos, conditioners and other hair care products are sold in 80 countries worldwide.

INTRODUCTION OF PRODUCT

• Originally launched in the Netherlands in 1956,

• Sunsilk provides haircare solutions in 80 countries around the globe.

• It was recently relaunched throughout Europe, where it is now the fastest-growing major hair brand.

• Globally, it has grown consistently at more than 20% a year for the last three years

SUNSILK’S PRODUCT:• SHAMPOO

Sunsilk shampoo with pure protein and vitamins penetrates deep into hair to nourish your weak hairs and make it stronger than even before.

SUNSILK SHAMPOO HAVE DIFFERENT FLAVOURS :

Sunsilk with fruit for thin hairs Sunsilk with lemon and orange for oily hairs Sunsilk with sunflower for dark hairs that’s look dull Sunsilk with coconut for antidandruff

CONDITIONER

New sunsilk conditioner contian nourishing, egg protein and kertain in special formulate that help reconstruct damage hair and reduce split ends

HAIR OIL

From nature to give your hair an even deeper and more complete nourishment, leaving your hair stronger .

HAIR CREAM

Contain five vitamins and nourishing wheat protein help build inner strength and leaves your hair beatifully shiny.

PRICE

Shampoo(large packing) Rs: 109

Shampoo(extra large)Rs: 195

Shampoo(small packing) RS:55

Conditioner(large packing) Rs: 150

Conditioner(small packing) Rs: 105

Cream Rs: 105

Hair oil(small packing) Rs: 60

Hair oil(large packing) Rs: 120

PLACE

• It is in use in Asia, America and the middle east or more than selling in 80 countries

PROMOTION ACTIVITIES:

PRINT MEDIA Advertisement through magzine,

newspapers,sign boards,browsers

ELECTRONIC MEDIAT.V , radio,internet

NETWORKING

Sunsilk was 1st brand in india to introduce a conditioner in the market

• Sold through salon channels.

CONTEST• SUNSILK Make Over Program by famous Hair Stylist Mr.

HABIB.

• SCOB (Sunsilk Circle of Beauty ) SCOB is the activation umbrella of Sunsilk which will be carried over through out the years.

• The first SCOB

activation is Sunsilk Beauty

Camp in Bali (2005) where

100 of girls are gathered

together to join the camp.

SPONSORSHIP & SOCIAL AWARENESS

• Sunsilk Miss India south

• Sunsilk Femina Miss India

“100 Becomes 2 Walk ” involving 2,000 girls from several senior high schools in Jakarta on Sunday Oct 24.

ADVERTISEMENT

A young girl is idling away at home, when she suddenly notices dandruff on her T-shirt.

Her sister however, gives her an immediate solution, "Anti-dandruff shampoo lagao." But the mother then warns her, "Dandruff to jayega, par...

Fed up with the two, our troubled friend finds her own solution in calling up Varun, "Varun, meri tabyat theek nahin hai."

Distraught, she starts worrying about her plans, "Yani... Varun... movie."

...balon ka kya?" She, instead, suggests lemon and curd. However, the younger one sticks by her suggestion and finally the two end up arguing.

VO: "Ab dahi aur nembo ke saath naya Sunsilk Naturals, anti-dandruff shampoo. Dandruff ko hataye, komalta se."

Meanwhile, our friend free from her dandruff with the help of Sunsilk is busy shopping when turning around she bumps into Varun.

Embarassed, she's at a loss for words, but soon they all burst out laughing. VO: "Naya Sunsilk Naturals, anti-dandruff shampoo."

MARKET RESEARCH

HEAD&SHOULDERSPENTEEN

SUNSILK

2003 – 4 variantsHeadline: Sunsilk gives me the hair I want.

Bodycopy: Shonali desires shine in her hair. Sunsilk Black Shine Shampoo. Debali wishes for beautiful nourished hair. Sunsilk Natural

Nourishment Shampoo. Jasmine needs strength to style her hair. Sunsilk Silky Strength Shampoo. Fleur wants bouncy energised hair.

Sunsilk Bouncy Volume Shampoo.Baseline: Sunsilk in my hair. Mischief in the air.

Subhead: All new SUNSILK Natural Nourishment Shampoo

Bodycopy : When I discovered the All New SUNSILK Natural Nourishment Shampoo with natural extracts of green tea, it was like a dream come true. Finally found a shampoo that

worked with my hair oil. It locks in the goodness of the oil in my hair. Leaving me with the irresistibly soft hair, I've always

wanted.

Baseline: Sunsilk in my hair. Mischief in the air.

Subhead: All new SUNSILK Silky Strength ShampooBodycopy: I just love it when others admire my hair for its strength and

beauty. And hairstyle that defy imagination. All thanks to the natural goodness of my unique shampoo with lotus flower extracts.

Baseline: Sunsilk in my hair. Mischief in the air.

Bodycopy: I chose the All New Sunsilk Bouncy Volume Shampoo because I needed a shampoo that would energise my

limp hair. Powered with fruitamins, it fills my hair with life and energy. Makes me feel like I can cross an ocean in a single

leap.Baseline: Sunsilk in my hair. Mischief in the air.

Subhead: All new SUNSILK Black Shine ShampooBodycopy: I've always wanted the shine in my hair to match the sparkle in my eyes. Now the best way to do is with the All New SUNSILK Black Shine shampoo. Made with the natural goodness of Sunflower extracts,

it has given my hair the rich black shine I've always wanted.Baseline: Sunsilk in my hair. Mischief in the air.