marketing plan of berger

8/2/2019 Marketing Plan of BERGER

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M A R K E T I N G

Introductory

Introduction to the report

Objective of the study

Historical background of theCompanyShort and long termobjective

Ummul Khayer FatemaRoll 017Sec # A7th batchDept. of Finance &

BankingUniversity of Dhaka

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Introduction to the report

The businesses are ever changing so are the way of their characteristics. The changingscenario presents us new techniques and methods of business as well as their marketingstrategies. The core of business is to market the product that will be attracted by theconsumers and also the product will satisfy the consumers needs. Marketing efforts arevital for any business that is the combination of various factors affecting the real marketscenario. The changing environment creating new issues that must be considered fordoing a business. In this dynamic business world the scenario of business aspectchanges so rapidly that one false decision could cause the firm to loose its veryexistence. We have chosen to conduct the study in BERGER paints Bangladesh Limitedbecause they are the leading firm in the painting industry occupying the highest marketshare.

Objective of the study

The objective of the report is to involve us in a practical situation about how a company

develops and maintains their marketing issues. As the scenario of market is changingday-by-day, new marketing process and techniques are implemented. The textbookideas are not enough to gain the actual things, so this study will certainly adjust us withthe situation prevailing in the field in respect to marketing in the industry. This reportelaborates the total marketing process starting from analyzing marketing opportunitiesto managing marketing effort. Each of the segments has been stated in a manner thatwill be sufficient to have an idea about marketing process followed by BERGER paintsBangladesh Limited.

Historical Background and introduction to BERGER

Berger Paints began its painting in Bangladesh since independence. And this has been afootstep to bring more than 230 years of global paint industry experience intoBangladesh. Over the decades, Berger has evolved to becoming the leading paintsolution provider in this country and has diversified into every sphere of the industry-from Decorative Paints to Industrial Coatings, from Marine Coatings to Power Coatingsand what not.

To give a comprehensive and sustainable painting solution to the need of the industry,Berger has invested more on technology and Research & Development (R & D) than anyother manufacturer in this market. It selects the raw materials from some of the best-known names in the world: MITSUI, MOBIL, DUPONT, HOECHST, and BASF are a few toname. The superior quality of Berger's products has been possible because of support

from its advanced plants and an international-standard of strict quality. Following TQM itensure the best to managing its efforts.

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Mission of Berger as a Group

Organizations mission refers to managements customized answer to the questionwhat is the business of the company and what will it be. A mission statement broadly

outlines the organizations future direction and serves as a guiding concept for what theorganization is to do and to become.

The mission of the Berger as a Group is;Our consumer products will be the preferred partner in the

supply of branded coating systems, services and hardware products for use inconstruction and home improvement, through innovation and a profound understandingof our customers and consumers.

Visions of Berger as a Group

The visions of the Berger Group are:

"Making a good business great"Great businesses;Never injure anyone everDelight their customersDeliver their promisesHave the best people

Are good corporate citizensAre professional in everything they do

Short term marketing objective

BERGERs short-term objective is to attained product wise profit by increasingdistribution channel throughout the country and launching new product to meet thedemand.

Long-term marketing objective

BERGERs long-term objective is to attain the market share and producing product tosatisfy customer that fulfill the organizational goal

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M A R K E T I N G

Scope of the company.

Different products of the company.

Companys trend.

Major competitors and co.performance.

Humayun KabirRoll - 10Sec - A

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WE AT BERGER PAINTS BANGLDESH LIMITED COMMITED TOACHIEVE COMPLETE CUSTOMER SATISFACTION.

BERGER PAINTS BD LIMITED

Brief Contents


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M A R K E T I N G

Scope of the Company

Berger Bangladesh Ltd. Focus to national strategy rather than regional. They covers 64districts of Bangladesh, many of those are directly by dealers and others are indirectly.They dont export the product of Bangladesh to other countries but raw materials of

those products are imported from foreign countries. They dont sell on online basis butthey provide service by the help of E-Mail and telephone. They can delivery goods totheir dealers or consumers within (2-4) hours.

The owner of Berger Bangladesh Ltd. Is an Indian, who has this business in India,Bangladesh, and Nepal. The firm of Bangladesh is U. K. registered. They sell theirproducts in 50 countries of the world. Of them in 16 countries they sell in sister concernand others are by license.

Different products of the company

BERGER produces hundreds of paints with quality. The different products produced byBERGER are followings

Serial no. Criteria Product name1. Top coat furnishes Robbialac supergloss synthesis enamel,

Weathercoat smooth, Durocem, Parrotsilver, Luxury silk emulsion.

2. Color Bank Products Robbialac plastic emulsion classic, Luxurysilk splendour, Weathercoat smoothclassic, Robbialac pearl luster furnish.

3. Other products Robbialac damp stop, Flexible rooting

compound, Silicone water repellent,parrot clear varnish.

The above-mentioned products are under decorative categories. BBERGER alsoproduces paints under industrial and marine categories.

Major competitors and the company performance

In paint world Berger has many competitors those are: Romana, Roxy, Aqua, Pailac,Asian, Elite and Navana, from those Romana and Roxy are the most. Among themRomana is the best competitor of BERGER in the field. Although it has many competitorssales of Berger is highest than other competitors in Bangladesh. In a market survey it isfound that 80% seller believes that Berger is the best paint and they are earning moreprofit by selling these types of paint rather than other competitors. By discussing withthe sellers we came to know that Berger provides many facilities than its competitorsthose are:

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M A R K E T I N G

1) The quality of Berger products is better than its competitors.

2) It has more than 5000 shades and there is no extra price for those shades or allcolors are of same price.

3) Its paint has the quality of maximum coverage

4) Buyers dont need to wait more than (2-4) hours to get those products.

5) its photo deer formula protects the wood, iron, bus, and truck for long time thantheir competitors.

6) After use its plastic emulsion can easily be washed by water.

So, most of buyers know that Berger is the name of best quality and they

purchase it on straight rebuy basis (purchase the goods based on past buyingsatisfaction). Although its price is higher than its competitors buyer has no complain onBerger.

Competitive market positioning

We came to know that the above color producing companies have their dominance indifferent district in Bangladesh. Such as

ROMANA has dominance in Dhaka city. PAILAC has in Sylhet. Dhaka and Chittgong are

the capture of MOONSTAR.

In order to maintain competitive advantage they actually focus of national strategy thenregional. So they maintain equal strength nationwide

BERGER market share trend

During our visit to BERGER, the officials there clearly stated that they are holding 45%of the total market share in painting industry as a firm. Their theme is high pricecompany offering better quality service. Though the growth rate of the industry is 7%-

8% but their target is always to get higher growth than the industry and make it adouble digit. Their growth rate is 15%-16%, which may vary year to year, but afteroperating for lots of years they are now stabilizing.

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M A R K E T I N G

Marketing process

Marketing opportunities

Selecting target market

Marketing mix

Product

Classification, features, design,

packaging, labeling

Post purchase behavior

New product development

Prepared by

Shihab AhmedRoll- 011Sec - A

7

WE COMMIT TO PROJECT OURSELVES AS ETHICAL ANDSOCIALLY RESPONSIBLE COMPANY.


B r i e f C o n t e n t s

Marketing process &Product


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M A R K E T I N G

In order to describe the marketing process we have to go through lots of things that arethe vital factors in order for expressing the core. This is the formal beginning ofdescribing the marketing process. The four components that make up the marketingprocess are elaborate below

I. Marketing opportunities

For analyzing marketing opportunities information in required. BERGER collectsinformation from various sources that help them to properly analyze the opportunities.They collect information mainly from direct dealers and marketing service agency.Sometimes they employ internship students to collect information from customer andthey are also keen to identify the changes in government regulations. Thesefactors/information are very important to analyze the opportunities that they have.

II. Segmentation and targeting market

They segment the market according to the income level, life style of rural and urban,taste of the people, education. But they enter into the segment, which is segmented onthe basis of income. This level include high, mid, low level of income people. Theirsegment is very important because they want to satisfy each level of people byproducing different products according to their need.III. Marketing mix

PRODUCT

Careful emphasis about the level of product to satisfy customer

Their main goal is to produce the product that means paint, which is the core product.They put emphasis in producing actual product by fixing up characteristics like qualitylevel, features, design, brand name and packaging. These things will be described laterin the concerned fields. Their all time service and commitment create the augmentedproduct for their valued customers.

It can be classified in two ways

First of all BERGER paint can be regarded as shopping product because the customerput lots of purchasing effort to buy this type of product. As the price varies, this product

can also be specialty product because luxury people sometime choose the highestquality for that they have to pay higher price.

Product decision

In terms of product decision there are many factors that appears to be important. Inthis section the factors that individual/company can focus on are described below -

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M A R K E T I N G

Product quality ensure everything

They produce the highest quality of product through the most scientific techniques andmachines. Following the procedure of modified rebuy they import materials fromIndonesia, Malaysia, India, and Thailand. Their R&D departments invention to producea new product ensures the highest quality in the field.

Product features are really attractive for the customer

BERGER offers so many features that attract customers to purchase the product withoutthinking. The main important features are

1. Berger Colorbank introduces a global way to paint with an unlimited choice ofshades to match ones taste-instantly. Every Berger Colorbank store has acomputerized color tinting machine to help choose and get shades from world-

class range of paints. There is already installation of more than 1300 tintingmachines in Berger Colorbank stores across the country. Colorbank can produceany color of ones imagination with in 5 minutes from 5000 shades

2. Their commitment /service to the customer really amazing. During all theseyears the reputation they made attracts the people to have faith on them as theyconstantly producing the high quality product with their best effort.

3. BERGER is a multinational company operating in Bangladesh registered in UK.They are operating for 230 years, this long years relationship with the peoplekeeps them to be number one.

The design of the product is a sensitive issue

Their R&D department design the product based on the weather of our country. Paintingparameter like thinning ratio, drying time, and viscosity are also considered becausethey are core for producing high quality paint.

Packaging & labeling are important point

Their packaging department gives the highest quality of packaging in order to protectthe materials inside from other particles that may hinder its quality. From the customerviewpoint they (BERGER) are delivering the type of product that does not need veryattractive packaging as it is purchased mainly for quality not for attractiveness. BERGERhas a Can factory, which is operated independently as SBU. Professional painter does

the painting work in our country though BERGER provides all type of information that isrequired to use the material in safe mood. Ingredients, using Method, post usingmethod and others are narrated in a very effective manner.

Service is important in the changing scenario

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M A R K E T I N G

Now in this changing environment in the business post purchase service are necessaryfor survival in the industry. These services help the customer to adjust with the usage ofproducts. The services that BERGER provides are the following

Post purchase services

Their post purchase service is also highly available. Having any complain form thecustomer they rush to their premises to see themselves where the problem is and getthe solution thereafter. But most often these types of problem arise because of themismatch of color and uses. Because of less knowledge and proper guidance people usepaint that may not suitable for the purpose.

Home dcor service

Berger provides a home dcor service which work is to give the solution of the problemof the customer in terms of painting through e-mail and telephone at free of cost.People have varieties problem in terms of matching the paint with the home/office

atmosphere, this service give the solution in an effective manner.


BERGER collects information from various sources as described in the analyzingmarketing opportunities segment. If the generated information suggests producing anew product then marketing department take necessary step to implement it. Theyproduce the paper mentioning what will be the newly product required quality, cost,shade and others. At that time they also determined that who would be the main buyerof that particular product in the sense that it can be a luxurious product offering veryhigh quality of shades. If the top-level management approves it then the proposals are

sent to the R&D department to produce the product with the given outlay. Thats howthey develop new product.

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Information search

Need for new product

Initiative taken by mktdepartment

Required outlay forproducing new product Approved by the topmanagement

Sent to R&D

de artment

New product according



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PLACE

Product life cycle strategy

Inventory

Transportation

Coverage

Channel

Prepared by

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WE COMMIT TO CONTINUE AS THE MARKET LEADERTHROUGH CONSIDER SALES GROWTH, INCREASINGPRODUCTIVITY AND DEVELOPING NEW PRODUCTSBENEFITING CONSUMER NEEDS.



Mahabuba LimaRoll- 016Sec - A


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M A R K E T I N G

Product life cycle

BERGER offering different brands in order to meet the demand. Their different productlife cycle varies depending on the time they have introduced the product in the market.The given outlay will give a view about the product life cycle

Serial no. Product name Comments Stage1. Wood Keeper High quality, luxurious product Introduction stage2. Robbialac High quality product designed

for upper level of peopleGrowing stage

3. Plastic emulsion,

distemper

High quality product Maturity stage

4. Wood Vernish Economy product Decline stage

PLACE

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SalesProfit

Time

Sales &

Profit(s)

ProductDevelop-mentstage

introduction GrowthMaturity Decline

Losses-investment(s)

Wood

keeper

Robbialac

Plastic

emulsion Wood

vernish


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M A R K E T I N G

Another major component of marketing mix is place. During our visit at BERGER I wasable to include inventory, transportation, coverage, channel, logistics and market andmarket segments etc. under this marketing mix components.

Differentiated market segment

Bergers market segments are differentiated. They use different types of marketing mixfor different segments. Their product quality, advertisement, promotional techniques,price are high for upper class customers. Again for he people of middle class on thebasis of their income, occupation, taste, lifestyle different marketing policies are applied.We can observe this deviation in TV advertisement.

Inventory

BERGER has divided their products in A,B,C category. For inventorying their productsBERGER is following some storing norms. Depending on this storing norms companydecides how long will their product will stay in the market in accordance with theexisting sales trend of that particular product. This is how the firm can determine whento order and how much to order.

Transportation

To ensure customer satisfaction BERGER uses modern and fastest going covered van astransportation carrier while moving goods from depots to dealers. But when they move

goods from factory to depots they uses public transportation carriers such as truck andrailway as rental basis.

Coverage

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There are two factories of BERGER; one situated in SAVAR, Dhaka and another is locatein Kalurghat heavy industrial area.

There are seven depots or sales office located iDhaka, Rajshahi, Bogra, Khulna, Comilla, SylheChittagong.

The products are delivered from these depots tdirect dealers. With the help of the dealers themarketed the products country wide.

The number of dealers that BERGER haapproximately 750. Among them 400 dealers iDhaka, 150 in Chittagong, 45 in Rajshahi, 30 Bogra, 55 in Khulna nad rest are in differenlocalities.


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Channels

BERGER sells its products to consumers through direct dealers. The firm has no dealingwith wholesalers, retailers or jobbers. The dealers can wholesale or retail the product.The total process is shown on the following chart

BERGERs hybrid marketing system

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BERGER

Depots

Direct dealers

Retail

Wholesale

Customer

Customer

Feed back

Feed back

Feedback

Feedba

ck

Distribution Process

Pr

o

duct

Pr

oduct

BERGER

CustomerDirect chaneel

Indirect

channel


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PRICING

Internal Factors

External Factors

Different pricing approach

Different pricing strategies

Price adjustment strategies

Change in pricing

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CustomerDirect dealer

WE SHALL ENSURE CONTINUAL IMPROVEMENT IN OUROPERATIONS THROUGH UTILIZATION OF OUR HIGHLYPROFESSIONAL AND DEDICATED TEAM, PROPER PROCESSMANAGEMENT AND PARTICIPATION OF STAKE HOLDERS



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M A R K E T I N G

For several types of products Berjer target to maximize current profit . Forthose products which have highest demand in the market .For example :wood keeper a commercial product

If the product is existed in the market then Berger try to add new features

and market that product in new segment . Extra feature increase the cost andalso vary the segmentation .

Their long term objective affect pricing like forsurvival in the market theysometime set prices at competitors level but not all types of product .

The design, distribution affect the price of the product :

Price also depends on design and performance and Berger always offer anew product with different performance this add customer value .For example : with 1 can how much space a customer can paint and the

durability of color .

Base on branding Berger also launched new or modified product in a newcategory .For example : The Color bank product is for higher level customer of thesociety . Who are always want to get something exceptional .And Robbiolacsuper gloss enamel is for those who wants better quality with durability .

Berjer also target to increase the distribution net . It also increase the salesof products and increase the distribution cost .

To meet up customer consideration Berjer produce product for commercialuse . For example : the customer of wood keeper use this paint forcommercial purpose . If the durability of this product is 5 years usually it willincrease the product cost then demand will decrease . It will be perfect forthem when the durability will 1 year with good quality .

Berjer considers all types of Cost of products

Berjer chose a price that both covers al its costs for producing, distributing,selling and rate of

Return . After determining prime cost and adding overhead the company

determine theProduction cost . Fixed will hamper if the demand of the product will

decrease . It will beNegative impact on pricing . Company management always want average

sales of theirProduct because a company must pay each months executive salary, bills,

heat, rent etc .

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M A R K E T I N G

UnderExternal factors there are Berjer considers the following facts :

The market & demand of product affects the pricing :

Berjer faces oligopolistic competition , there are few companies who are

sensitive to each others pricing and marketing strategies . Berjer serving largenumber of buyers and it is difficult for a new sellers to enter into the market.Berjer occupy 50% market from 100% in Dhaka and other 50% from otherdistrict . There are no chance of pure monopoly .

Customer perception of price & value :

We know the main target of Berjer is to serve high quality product but not incompetitive price . Customer always want to get something extraordinary . Ifprice is little bit higher but the product performed as consumer test thenconsumer are ready for extra pay . After analyzing the economic condition of

people, their earning source i.e. After market analyze company analyze howmuch value customer place on the benefits they receive from the product andsetting a price that fits this value .

Other external factors :

Political condition, economic conditions of country also have a strong impact on the

pricing . And Berjer also considers the reseller of their product . Gives them a fairprofit, commission & encourage their support .

For different types of product Berjer use different types of pricing approach . Like costbased

Pricing and value based pricing .

Cost based pricing approach :

For higher price product Berjer apply this approach .at first they findproduction cost and then add standard markup and consider consumer at the laststage . For example : Berjer color bank offers 5000 shades . After identifyingproduction cost they add the value what customers are ready to pay ? These

product are for those who are always wanted to be exceptional .

Value based pricing approach :

Here Berjer consider buyers perceptions of value rather than on the sellercost . For middle class people Berjer produce Robbiolac . For this at first theyconsider consumers economic conditions . After identifying market they producethis paint .

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Different pricing approach of Berjer :


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For new product : Berjer lunched new products with new features with high

quality its usually increase the production cost so they market the product inhigher price & cover the expense getting revenue from segment .

For product mix : Berjer offers different product with different performance innew category within various price ranges . Then customer can evaluatedifferent features of product as their cost .

Berjer usually adjust basic prices to account various customer differences

& changing situations . Berger gives :

Cash discount : Berjer give chance to the buyer, price reduction in productfor receiving bills properly .

Quantity discount : If buyer buy large volumes of product then Berjer givethem this discount

Allowances : Berjer gives trade in allowances for turning in an old item whenbuyers by a new product .they also give promotional allowances for rewardingdealers for participating in advertising & sales support programs .

Changes in pricing causes for environmental conditions . Internationalsituations, local share market, the competitors share market , companies ownproduct life cycle , consumer perception, consumer reaction if price will changeetc. Considering these features Berjer changes their production price i.e. Afterinternational & local market analyzing Berjer changes their price .

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Pricing strategies of Berjer :

Price adjustment strategies of Berjer :

Changes in pricing :


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M A R K E T I N G

PR

PROMOTION

Advertising

Sales promotion

Public relation

Personal selling

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WE SHALL SET MEASURABLE TARGETS AT APPRIPRIATESTAGES AND SHALL CONTINOUSLY MONITOR THEM.



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MD. ARIFUL ISLAMROLL NO. 008

PROMOTIONActually promotion comes from the developing the marketing mix .As we knowthat the 4Ps of the marketing mix-product, price, place & the promotion meansactivities that communicate the merits of the product & persuade target customerto buy it. There are four variables in promotion is known as APPS that meansadvertising, personal selling, public relation, & promotion.

ADVERTISING

In this part I have discussed advertising of BERGER, a paid from of non-personalpresentation and promotion of ideas, goods or services buy an identified sponsor.

# Objective of Advertising: The objective of the company is to draw attention to thebuyer of the products, brands & its quality.

#Advertising budget: BERGER company spent one third of their total expenses. Herewe give an approximate budget of the BERGER co. ltd

. Media Amount of taka (crore)TV, RADIO & PRESS 3TRADE PROMOMTION 2CONSUMER PROMOTION 1

#Advertising strategy: BERGER follows different strategy for developing its strategy.It depends on some characteristics that is product life time, brand etc

.

# Media: BERGER company used different media for advertising like- on-airadvertisement, television, newspaper, magazines, radio & neon-sign etc. Everyday radiotelecast a program at 12:30 pm. named Parrot Pea-cock Prioy Pasondo

SALES PROMOTION

BERGERs sales promotion consists of short-term incentives to encourage the purchaseof sale of a product or services.

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#Sample:The company do not provide any sample for the sellers because it is veryexpensive & also they dominant in the market.

#Cupon:BERGER co. gives cupon to its customers like million taka offer, tingting etc.#Price-pack: Because of the many competitor in the market exist thats why theBERGER co. cuts its price for the convenience of customer like- scratch card, gift etc.

#Premium:the BERGER CO. offers no premium for its customer or seller.

#Advertising specialty:Yes, BERGER co. maintain the advertising specialty because theyhave various type of brand & their customer also vary.

#Discount & Allowance:Obviously, BERGER provides discount &allowance for the sellerto increases the sale.

PUBLIC RELATION

#Press relation:To draw the attention & attracting the person to inform about theproduct BERGER co. regularly maintain the press relation

.#Product publicity:BERGER co. publishing about the new product like-Wood keeper& to maintain the direct relationship with the general customer & the potentialcustomer.

#Public affairs: BERGER co. recently added the new public affairs services for its

customer named Home decorating service.

PERSONAL SELLINGFor the purpose of making sales and building customer relationship BERGER follow:

#Tele marketing: BERGER co. do not sale on over telephone but now they arethinking about this.

#Online marketing:They do not provide this service for the customer but they haveweb site named WWW.BERGERBD .COM

#Credit sell:BERGER co. doesnt sell on credit. They sale their products oncash basis.

#Tutorial sales force structure:Actually this co. dont apply any sales person to sellits product.

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http://www.berger/http://www.berger/


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M A R K E T I N G

#Relationship marketing: The BERGER co. follow the relationship marketing tomaintain & enhancing strong value laden relationship with its customer & otherstockholders.

#Praline:Its a separate wing. That engaged in communicating the officer, dealer,

developer & architect

IV. Managing marketing effort

To design the marketing mix and put them into action Berger develops relationshipbetween the four marketing management functions analysis, planning, implementationand control.

After analyzing the market in the light of the marketing environment, opportunities,threat, strengthen and weakness, BERGER develops overall strategies and objectives foreach product or brand. These planning involve current market situation, threat andopportunity analysis, objectives and issues, marketing strategy action program, budgetetc that may vary from brand to brand. Through implementation, the company turns theplans into action. Control consists of measuring and evaluating the results of marketingactivities and taking corrective action where needed.

Managing marketing effort

Conclusion

The importance of marketing in the context of Bangladesh and the role it can play in thechanging environment of business cannot be over emphasized. The new methods and

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Planning

Develop strategicplan

Develop marketingplan

Implementation ofplan

Carry out the plan

Control

Measurable result

Evaluate result

Take correctiveaction

For a specific brand


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M A R K E T I N G

techniques of marketing are now a very sensitive issue. One has to cope with thechanging scenario of market in order to survive in the market. The changingenvironment should be identified in order to meet the global challenge of marketingworldwide.

APPENDIXMARKET SURVEY

The questions are the same for each of the enterprise. The survey is conducted ineight enterprises. The number beside the option in each question indicates thenumber of store/s who has chosen that option.

1. Which companys paint is more sellable from your enterprise?

BERGER 6 ROMANA 1 ASIAN ELITE 1

2. Mainly who purchase form you shop

High level 3 Medium level Low level All level of people 5

3. Which type of brand of a company is more sellable from your enterprise

Plastic paint (BERGER) 5 Plastic paint (ASIAN) Plastic paint (ROMANA) 4

4. For wood, iron, bus, truck; what types of paint is more used?

Enamel paint (BERGER) 6 Enamel paint (ROMANA) 3 Enamel paint (ASIAN)

5. For multistoried building what types of brand is used?

Plastic paint (ASIAN) 2 Plastic paint (BERGER) 8

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Plastic paint (ROMANA)

6. Do you maintain any complain form for customer? Yes No 8

7. What types of complain do you got for the customer?

Price 8 Quality

8. Do you get any incentive from the company?

ROMANA ELITE BERGER

ASIAN ALL THE ABOVE 8

9. Do the company provides any kind of transport facilities?

BERGER ROMANA ASIAN ALL OF THEM 8

10. How much time needed for the delivery of the goods?

2 to 3 hours 2 to 5 hours 6 5-6 hours 2

11. Do you get any sample from the company?

ASIAN ROMANA 2 BERGER No sample 6

12. As a seller what do you to be the best paint?

ROMANA 2 ASIAN ELITE BERGER 6

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Findings

After this survey we can conclude that BERGER is the best paint in the industrydespite of various factors.

marketing plan of berger

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