MARKETING PLAN FOR A NEW MOBILE APP

360 CALL

WHAT DOES IT DO?• A dialler Equipped with Real-time translation

of languages• An App that allows user to talk to anyone

using language translation• A tool for business men to keep track

of business calls• A help for the travellers who wandered a little

too much

NEED FOR 360 CALL

• The rate of foreign tourists travelling to India is rising at a rate of 8.9% and 21% increase in the number of Indians going abroad

• Rate of international tourism will rise six fold in 20 years

• International and regional relations are becoming crucial for business deals

MAJOR COMPETITORS

DROTR - Droid Translator

DROTR allows you to communicate with people from different countries around the world in your native language. It translates messages into 104 languages, voice and video calls into 44 languages

Lexifone

Lexifone automatic voice translation and transcription to your telephone service / app / videoconferencing / Call centre through Lexifone API's. It works on 15languages and 24 dialects

STRENGTHS

• Language translation aide for conversation with a foreigner

• Call summarization tool to create record for future reference

• Summarization tool capable of recording minutes of a meeting

• Instant language translation in dialler application

WEAKNESS

• Media expenditure layout is very small compared to its rivals

• Time Delay might occur during translation

OPPORTUNITIES

• International business calls can only happen if both parties know a common language

• Dealing with people speaking a different languages is a troublesome situation

• There is no way to keep track of a call giving multiple data inputs useful in the future

THREATS

• Entering the world of apps is a challenge• Need to expand database• Stiff competition by existing brands providing similar

applications

MAINSTREAM MARKETING

• Mass production, distribution and promotion of a single product to all potential buyers

• Product made accessible to a larger market• Simple and direct campaign that would

address the common concerns of all potential consumers

Why an App?

SPREADING WORD

Through various social media like• Facebook• WhatsApp• Instagram• PinInterest Through Ads in YouTube and other online forums

PROMINANCE OF SOCIAL MEDIA

RISKS INVOLVED WITH A NEW APP

• The ambiguity of a new app may be a turn off• Should be made as clear and crisp as possible

SUMMARY

What does it do Need Major Competitors SWOT Analysis Mainstream Marketing Why an App Spreading Word Social Media Prominence Risks

DISCLAIMER!

Created by Swetha S Nair ,Govt MEC,during a marketing internship under Prof.Sameer Mathur,IIM Lucknow