MARKETING PLAN FOR A MOBILE APP

Everyone wants to look beautiful. Especially women. But in these days either people have no time

to take an appointment of a stylist for an advice or people

could not afford them. This App is an platform where people can save their time and spend a

comparatively less amount. This becomes handy to young women

who want to look beautiful everyday.

 

CONFUSED??

WE ARE HERE

The consumers can see this app as platform which

connects them to a personal stylist who

understands your personality and taste to help you decide better

while even shopping. This app is like a guide for your apparel shopping to help

you decide what works best for you.

The App connects you to your personal stylist who understands your personality and taste to help you decide better. The

stylist looks at your profile and picks up the best merchandise for you as per your

preferences and trends. You can also chat with the stylist while choosing on any fashion merchandise. The stylist will

provide suggestions from all top online shopping stores like Koovs, Jabong,

Globaldesi, Darveys and also from your own wardrobe.

Explore the glamorous world and create your own wardrobe. This is a mini Wardrobe in your pocket which

stays with you where ever you go. So go anywhere along with your

wardrobe. Stay from all the mind boggling exercise of deciding what to wear today or which outfit to try. The app does it all for you and you live a

hassle free life. 

ALL CATEGORIES OF WOMEN WILL BE TARGET CUSTOMERS

MEN AND CHILDREN FROM ALL

AGE GROUPS ARE NO

EXCEPTION FOR THIS APP

The free version might help the user choose between two clothing

without looking at the user's profile. On referring a friend, the number of attempts for using this feature increases. But it will be a

limited number of times per installation from an ID. The

premium version will have all the above mentioned services but

with some exemptions

COMPETITORS

'Fabulyst - Personal Stylist' ,one of the competitors focuses mostly on

shopping. But 'Get The Look' app focuses not only on shopping but also

on hair styling for that particular outfit and also the accessories which compliment them and the footwear

too.

BENEFITS

IT IS USER FRIENDLY AND HANDY

This app can be easily memorized since the name seems catchy &

familiar.

The premium version costs around 10-30$ for a month depending on the

Stylist experience assigned for him/her for one installation for a

account. This price is leveraged since this app must be for mutual

benefit. So that the stylists expenses can be covered and the advertising and promotion expenses can also be covered. Finally also for profits after

tax exemptions.

Promotion may be started through some social gatherings like malls, fests and concerts where youth can be concentrated in specific.

Then Facebook and Whats-app and other free services can be used to circulate the message. Then slowly

depending upon the number of installations & surveys, changes

could be made in the promotional plans.

Providing premium services to everyone in the free trail provided profits are not disturbed. Reaching

a level of 1 million users. Transforming this online platform into a realistic one where users will be accompanied by stylists

without worrying about money or time.

WITH US

STOP GETTING JEALOUS

DON’T GET MAD TOOJUST DOWNLOAD THE

APP

DISCLAIMERTHIS PRESENTATION IS DONE by Akhila Samala,

IIITDM kancheepuram, during a marketing internship under Prof.Sameer Mathur, IIM L