marketing plan 21 gun salute international vintage car rally and auto show promoted by mr. madan...

Marketing Plan21 Gun Salute International Vintage Car Rally and Auto ShowPromoted by

Mr. Madan Mohan, CEO, Deneb and Pollux and

Heritage Motoring Club of India

21 Gun Salute International Vintage Car Rally and Auto Show

Feb 7 and 8th – 2015

A royal journey from Red Fort to Leisure Valley Gurgaon

5th annual event

200 + Royal Vintage Cars expected to participate

200 Page exclusive year book

The Event

200+ vintage cars

25+ vintage bikes

100+ cars from outside Delhi

10 International Cars

The Cause

20 special children will lead the rally

10 lakh donation for their welfare

The Book

200 + pages of exclusive content

History of motoring heritage of India

Insight into todays collectors and their collections

Editor – Mr. Simar Prit Singh (CEO – Compare Infobase India)

100 advertorials about modern automobiles & luxury brands

Distribution – 2000

MRP - Rs. 5000.00

The Cars

Antique – 1839 to 1919

Vintage Cars – 1920 to 1925

Classic Cars – 1946 to 1976

The Royalty

Maharani Radhika Raje of Baroda Princess Diya Kumari of Jaipur Maharaja Samarjit Singh Gaekwad of

Baroda And 50 + royal guests ….

The Owners

Maharajas and Rajas

Royal family members

Film actors / descendants

Industrialists

Passionate Automobile Enthusiasts

Members of Heritage Motoring Club of India

The judges

HH Maharana Sahib Manvendra Singhji Bahadur, 58th Maharana of Barwani is a renowned classic car historian and restorer.

Mr. Nitin Dossa, President of Vintage & Classic Car Club of Indiais a proud owner of around 50 Vintage beauties in Mumbai,Pune and Ahmedabad.

Rajah Muzaffar Ali, is an Indian filmmaker, a fashion designer, a poet, an artist, a music-lover, a revivalist, and a social worker.

Around 10 internationally renowned faces from all over the world will be added to the panel of judges

The Entertainment

Mir Mukhtiyar Ali

This year the 21 Gun Salute Rally stage will

come alive with the sheer magic of Sufi songs

performed by Mir Mukhtiyar Ali.

Black Slade

Black Slade will be rocking the stage with their

huge collection of Pop, Rock, Retro, Reggae,

Jazz, Blues, Hindi, Punjabi and Fusion!!

The Audience

1200+ elite invitees – MahaRajas, CXOs, Ex-Pats

50,000 + ticketed visitors

1,00,000 + online visitors

2000 + recipients of the Yearbook

The Promoters

Mr. Madan Mohan

CEO of Deneb and Pollux, and one of the

country’s biggest collectors

HMCI – Heritage Motoring Club of India

The Marketing

100,000 email invites

Tickets on BookMyShow

3000 physical invites

The HMCI network

The Marketing

Press and Media

Extensive Outdoor marketing

400 street cabs with event exterior from December

Movie hall in January

Full Digital

Media Coverage

www.21gunsaluterally.com/media

http://www.21gunsaluterally.com/media

Media Coverage

Facebook Engagement

The Flag Off

Promotion Partners

HMCI – Heritage Motoring Club of India PR partner: Regional Public Relations or RPR Outdoor Marketing – Transit Advertising

Private Limited. Online Marketing – AAPNA Infotech

Past Events: Year 2014

Past Events: Year 2011- 2013

Request for Sponsorship

The Sponsors

Auto companies Luxury Products

Lifestyle / Fashion / Accessories Bridal Dresses / Jewellery / Destinations Home / Home décor / Electronics / Pools / Spas Real Estate – Luxury Villas Travel - Hotels/ Resorts/ Cruise Liquor / Chocolates

The Layout

S5 S6 S7 S8 S9 S10 S15 S16 S15 S16

S16

S16

S16

S16

S4 S13 S14 S3

Diamond Sponsor

Diamond Sponsor

Diamond Sponsor

Diamond Sponsor

Entry Gate

PlatinumSponsor

Gold3

Gold3

Gld1

4

Control Room And CCTV

Gold4 Gold5

Gold3

Gold5 Gold6 Gold7

Diam

ond

Spon

sor

Vintage Car Display Area


Diam

ond

Spon

sor

TITLESponsor

Gld1

4

Gld1

0Gl

d11

Gld1

2

Gold8


Toilet

Buffet



Vintage BikesDisplay Area

Vintage BikesDisplay Area

Gold1 Gold2

Stag

e

Kitchen



VIP Lounge

385 Feet 349 Feet

487

Feet

Stall Samples

Banners

10 XL – Extra large banners – 16’ X 6’ 25 Large banners – 10’ X 4 Position –

Exterior – facing main road Interior – Gate, registration backdrop Main car backdrops VIP enclosure barricade

Photo of Stage

Title Sponsor: Cost of 2 Days: 50 Lacs

Tittle Sponsor Space for Car/Motor Cycle Display/Brand Activation

Tittle Sponsor Brand Logo on Stage Back Drop

Tittle Sponsor Brand Logo on Outdoor Advertising Sites

Tittle Sponsor Brand Logo in E-Invites to Maharajas & CXOs

Tittle Sponsor Brand Logo on Brochure

Car Display Area Signages : 10 Units (10'x10')

VVIP ID Card Strip Branding

Entry Gate Branding

Tittle Sponsor Brand Logo on Rally Inaugural Flag

Tittle Sponsor Brand Logo on Trophies

Co- Sponsor/Category Sponsor: Cost of 2 Days: 30 Lacs

Space for Car/Motor Cycle Display/Brand Activation

Co- Sponsor Brand Logo on Stage Back Drop

Co- Sponsor Brand Logo on Outdoor Advertising Sites

Co- Sponsor Brand Logo in E-Invites to Maharajas & CXOs

Co- Sponsor Brand Logo on Brochure

Car Display Area Signages : 10 Units (10'x10’)

Automobile Brand Activation : 5 Lacs-50 Lacs

Automobile Brand Space for Car/Motor Cycle Display (20x10, 30x10,

40x10, 50x10, 60x10)

Brand Logo on Stage Back Drop

Brand Logo on Outdoor Advertising Sites

Brand Logo in E-Invites to Maharajas & CXOs

Brand Logo on Brochure


Standees in Car Display Area

Red Fort Event Sponsor (8th Feb Morning): Cost of 2 Days: 20 Lacs


Brand's Management Honor on Red Fort

PR Advantage


Rock Show Sponsor (7th Feb Evening): Cost of 2 Days: 10 Lacs



Space for Car/Motor Cycle Display/Brand Activation


Brand Activation : 2 Lacs

Brand Activation Space for Activation (15'x15')



Print Advertisement Sponsor: 5 Lacs

1,00,000 High Quality Newspaper Size Insertions



Transit Media Sponsor: 12 Lacs

400 Corporate Cabs Display for 2 Months



Terms and Conditions

All payments are to be made 100% in advance All logos and artwork to be provided by client by Jan

15th

All stall set-up and decorations and associated cost to be bourne by the sponsor

Space, Electricity, Water and other infrastructure support to be provided by event organizers

For Further Queries

Please contact – Mr. Anurag Tiwari – 9971889931

[email protected] Mr. Rishabh Bhatia – 9810181510

[email protected]

mailto:[email protected]

mailto:[email protected]

marketing plan 21 gun salute international vintage car rally and auto show promoted by mr. madan...

Documents

vintage beauties

classic cars

gun salute rally stage

renowned classic car

madan mohan ceo of deneb

royal journey

royal guests

simar prit singh ceo