MARKETING CMO Gayeon Gabby Bae

SEGMENTATION

PROPERTY PROVIDERS

RENTERS

30%

LANDLORDS

70%

BROKERS

STUDENTS

YOUNG PROFESSION

ALSFAMILIES SINGLE 35+

70% 80% 15% 20%

TARGETING

PROPERTY PROVIDERS

RENTERS

LANDLORDS

BROKERS

STUDENTS

YOUNG PROFESSIONALS

PROPERTY PROVIDERS

RENTERS

MARKET RESEARCHQ. WHAT DO YOU CONSIDER THE MOST IMPORTANT QUALITY WHEN APARTMENT HUNTING?

SAFETY OF THE APARTMENT AND THE

AREA

THE CONDITION OF APARTMENT

SPECIFIC AMENITIES

Q. WHAT ARE SOME LACKING FEATURES YOU CAN COMMONLY FIND IN ONLINE RENTAL SEARCH ENGINE?

OUTDATED INFORMATION

SCAM

DIFFICULT TO USE

LACK OF INFORMATION

COMPETITIVE ADVANTAGE

CUSTOMIZED SEARCH APARTMENT RATINGS

LISTINGS COME TO YOUCREDIT CHECK

✔

PRIMARY FEEDBACK

27.7

1.3

1.5

4.8

YEARS

EFFECTIVENESS

RATING POINTS

CONVENIENCE

RATING POINTS

OVERALL SATISFACTION POINTS

40-4918-29 30-39 50+

53% 38% 6% 3%

EXCELLENT (1) : 26%VERY GOOD (2) : 47%

GOOD (3) : 6%

EXCELLENT (1) : 32%VERY GOOD (2) : 46%

GOOD (3) : 2%

FIVE STARS: 82%FOUR STARS: 18%

MARKETING STRATEGY

BRAND AWARENESS

ESTABLISHMENT OF CUSTOMER BASE

EXPANSION OF CUSTOMER BASE

> Marketing Kit> Facebook Page events> Print Ads

> Student or young professional-target events sponsorship> Print Ads

> Welcoming Package> “home sweet home” campaign

MARKETING STRATEGYPHASE 1Internet Usage Statistics

98% 65%

FACEBOOK CONTENTS MARKETING

Of young professionals/students use the Internet

Of consumers affected by digital marketing

3 out of 4 use Facebook

MARKETING STRATEGYPHASE 1: CURRENT ISSUES INFOGRAPHICS