content marketing part 5 of 7

CONTENT MARKETIN

G:Information about content marketing

from statistics to ideas for marketers to use.

Table of Contents: Page Title: Page Number:Content Marketing Statistics:

3

Overview 4Usage & Effectiveness 23

Marketing Metrics: 37Effective Strategy Creation:

57

Content Creation: 63Content Goals 64Types of Content to Create

70

Creation Steps 97How to Create Content 104

Content Readability: 132

Page Title: Page Number:Social Media: 150

Ideal Word Count 151Repurposing Content 159

Best Practices: 168Top Practices 169Pros & Cons 181Tips 186Trends 193Content Marketing Ideas

199

Content Success 213Work Cited: 229

Content Readability:

Entertain & Inspire Keep it Short

Make it Easy For Search

EnginesMake Lists

Provide FactsSeparate

Content Into Sections

Use Easy to Read Fonts Use Images

Use Simple Language

Write a Catchy Headline

Compiled by Author: digitalinformationworld.com



Most popular

viral campaigns entertain & inspire

Funny & inspirational content

has an emotional

impact

It makes your brand

more human & relatable

It means better

audience engageme

nt & retention

Entertain & Inspire:



What people

share on social media:

63% interest

ing content

43% Humoro

us content

43% importa

nt content

Entertain & Inspire:



Lure readers in with headlines they can’t ignore

20% will read the whole article

80% of people read a headline

Write a Catchy Headline:



How to :

Urgency compels the

reader to click on the link

Start with keywords

because the first two words

are crucial

Numbers get the readers

attention fast

Promise the reader

something

80% of people read a headlin

e

20% will read the

whole article

Write a Catchy Headline:

Ideal Word Count:Blog Post:

Content is meant to be:

• Longer blogs are more likely to provide quality markers for search engines which lets them rank higher

Guide-style

Informative Long

Compiled by Author: marketingprofs.com Images from: Google images

Ideal Word Count:Blog Post:

Ideal Reading Length:

Seven Minutes

Ideal Word Count:

1,600

1,500 or More Word

Posts:

68% more Tweets

23% more Facebook

likesCompiled by Author: marketingprofs.com Images from: Google images

Ideal Word Count:Facebook:


Used to reach the public & share

information

40 characters is an ideal count with

86% more engagement

80 characters can also be used but

only gets 66% more engagement

Ideal Word Count:Google +

Content is about readability & accessibility

Readers only absorb the 1st & last 3 words of a

headline

Headlines should be 6

words or less to have the most

impact

Content that is 60 character or fewer performs

the best

200 to 440 characters is an ideal length for the body of the

contentCompiled by Author: marketingprofs.com Images from: Google images

Ideal Word Count:Pinterest:

Used for how to & guides

200 characters

earn the most re-pins

Pins that feature call to actions earn 80% more

engagement


Ideal Word Count:Twitter:

100 Characters or

Less

Ideal Length of a Post Gets 17%

More Engagement

Easy for Users to Consume

Built for Brevity


Ideal Word Count:Twitter:

Small Posts:

41 to 70 Character

s

Post aren’t

Retweeted as Much

Medium

Posts:71 to 100 Character

s

Post are Retweete

d the Most

Large Posts:

101 & More

Characters

Post aren’t

Retweeted as Much


How to Repurpose Content- Fa

cebo

ok

Google

+

LinkedIn

Pinterest SlideShare

Twitter

YouTube

Compiled by Author: marketingprofs.com

A blog post can be modified & re-purposed to fit well in any of the following social

media options:

How to Repurpose Content-


Post as an update

Include an image to boost visibility

Ask for likes/shares for

consumer interaction

Ask for opinions to get

engagement

Facebook:

How to Repurpose Content-


Post as a videoMake a video about your

content

Can post it on Facebook &

Twitter as well

Great for consumers that

like visuals

YouTube:

Work Cited:• "12 Creative #ContentMarketing Ideas That Don." Lifehack RSS. N.p., n.d. Web. 25 Aug. 2016.

<http://www.lifehack.org/416267/12-creative-contentmarketing-ideas-that-dont-require-a-blog-infographic?ref=pp>• "12 #ContentMarketing Trends That Will Dominate 2016 - #Infographic." Digital information world. N.p., n.d. Web. 25 Aug.

2016. <http://www.digitalinformationworld.com/2016/01/infographic-content-marketing-predictions-12-trends-for-2016.html>.• "5 Content Marketing Tips for 2016." SlideShare. N.p., 22 Dec. 2015. Web. 25 Aug. 2016.

<http://www.slideshare.net/CiceronHQ/5-content-marketing-tips-to-stand-out-in-2016-infographic>.• “ 6 Steps to Creating Great Content Guide and Infographic. SocialMediadd. N.p., n.d. Web. 25 Aug. 2016.

<http://www.socialmediadd.com/content-creation-infographic-guide_a/374.htm>.• B2B Content Marketing: 2016 Benchmarks, Budgets and Trends. 2016. Content Marketing Institute, Marketingprfs, Brightcove.

PDF. 25 August 2016. <http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf>.• "Building Your 2016 Content Strategy - ZenContent." ZenContent. N.p., 12 Feb. 2016. Web. 25 Aug. 2016.

<http://zencontent.com/2016/02/13/building-your-2016-content-strategy/>.• "ContentMarketing Tips: 10 Fundamentals Of Readable Content - #infographic." Digital Information World. N.p., n.d. Web. 25

Aug. 2016. <http://www.digitalinformationworld.com/2015/10/infographic-10-fundamentals-of-readable-content.html>.• DeMers, Jayson. "The 7 Basic Principles That Dictate Content Marketing Success." The Huffington Post. TheHuffingtonPost.com,

n.d. Web. 25 Aug. 2016. <http://www.huffingtonpost.com/jayson-demers/the-7-basic-principles-th_b_11432784.html?utm_content=buffere49b2&%3Butm_medium=social&%3Butm_source=linkedin.com&%3Butm_campaign=buffer>.

• Deshpande, Pawan. "29 Essential Content Marketing Metrics." The Huffington Post. TheHuffingtonPost.com, n.d. Web. 25 Aug. 2016. <http://www.huffingtonpost.com/pawan-deshpande/29-essential-content-mark_b_7784822.html>.

• “Dos and Don'ts of B2B Content Marketing." The Content Standard by Skyword. N.p., 13 Aug. 2014. Web. 25 Aug. 2016. <http://www.skyword.com/contentstandard/marketing/the-dos-and-donts-of-b2b-content-marketing/>.

• "Do's and Dont's of Content Marketing." Visually. N.p., n.d. Web. 25 Aug. 2016. <http://visual.ly/dos-and-donts-content-marketing>.

Work Cited:• "Expert Advice On Developing An Effective Content Marketing Strategy."Expert Advice On Developing An Effective

Content Marketing Strategy. N.p., n.d. Web. 25 Aug. 2016. <http://www.digitalinformationworld.com/2015/04/developing-a-content-strategy.html>.

• "How Much Should Your Content Marketing Really Cost?" Brian Honigman. N.p., 28 July 2015. Web. 25 Aug. 2016. <http://www.brianhonigman.com/true-content-marketing-cost/>.

• “Ideal Word Counts for Social Media Posts [Infographic]." MarketingProfs. N.p., n.d. Web. 25 Aug. 2016.<http://www.marketingprofs.com/chirp/2016/29671/the-ideal-word-counts-for-social-media-posts-infographic>.

• "INFOGRAPHIC: The Secret to Content Marketing." SocialTimes. N.p., n.d. Web. 25 Aug. 2016. <http://www.adweek.com/socialtimes/infographic-the-secret-to-content-marketing/619639>.

• Meldey, Norma. "PROS AND CONS OF CONTENT MARKETING." LinkedIn. N.p., 5 Oct. 2015. Web. 25 Aug. 2016. <https://www.linkedin.com/pulse/pros-cons-content-marketing-norma-medley>.

• “Mixology of Content Marketing - #Infographic." The Mixology of Content Marketing - #Infographic. N.p., n.d. Web. 25 Aug. 2016. <http://www.digitalinformationworld.com/2015/10/infographic-the-mixology-of-content-marketing.html>.

• Montini, Laura. "The Staggering Cost of Content Marketing (Infographic)."Inc.com. N.p., n.d. Web. 25 Aug. 2016. <http://www.inc.com/laura-montini/infographic/how-much-marketing-really-costs.html>.

• "SCALE YOUR CONTENT MARKETING TO GROW LEADS AND REVENUE."Content Curation & Content Marketing Platform. N.p., n.d. Web. 25 Aug. 2016. <http://www.curata.com/>.

• “What Content Types Should You Create? [Infographic]." MarketingProfs. N.p., n.d. Web. 25 Aug. 2016. <http://www.marketingprofs.com/chirp/2016/29204/what-content-types-should-you-create-infographic>.

• "What Is Content Marketing?" Content Marketing Institute. N.p., n.d. Web. 25 Aug. 2016. <http://contentmarketinginstitute.com/what-is-content-marketing/>.

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