marketing on purpose presentation
DESCRIPTION
Marketing on Purpose. Presented to the Austin Independent Business Alliance. Copyright material used by permission of Duct Tape Marketing.TRANSCRIPT
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On Purpose
Austin Independent Business Alliance Presents
The Magic & Science of Successful Marketing
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Marketing is
a system
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Definition of Marketing
Know Like Trust
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•Who and how
•Ads
•ReferralsKnow•Web site/blog
•Reception
•NewsletterLike•Search
•Expert content
•Sales presentationTrust•Webinar
•Evaluation
•NurturingTry•Service team
•New customer kit
•Finance/deliveryBuy•Post project survey
•Cross selling
•Quarterly eventsRepeat•Results reviews
•Partner intros
•Peer2peer eventsRefer
The Marketing Hourglasssm
© Duct Tape Marketing – all rights reserved
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•Who and how
•Ads
•ReferralsKnow•Web site/blog
•Reception
•NewsletterLike•Search
•Expert content
•Sales presentationTrust•Webinar
•Evaluation
•NurturingTry•Service team
•New customer kit
•Finance/deliveryBuy•Post project survey
•Cross selling
•Quarterly eventsRepeat•Results reviews
•Partner intros
•Peer2peer eventsRefer
Filling the gaps – product and process questions
© Duct Tape Marketing – all rights reserved
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Be EnchantingThree Pillars of Enchantment
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Always be Likeable
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Always be Trustworthy
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Always Have a Great Cause
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Always Have a Great Cause
Think “DICEE”
Deep
Indulgent
Complete
Empowering
Elegant
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The purpose of a business
is….
• Be profitable?
• To create and
keep a customer?
• To create and
keep a purpose
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Purpose can be
• Innovation that attracts
• Culture that attracts
• Single idea like trust
or fanatical support
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Purpose can be giving back
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5 ways to make culture a
strategy
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5 ways to make culture a
strategy
1. Green
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5 ways to make culture a
strategy
1. Green
2. Yes!
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Life at Zappo’s
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5 ways to make culture a
strategy
1. Green
2. Yes!
3. People
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5 ways to make culture a
strategy
1. Green
2. Yes!
3. People
4. Design
http://www.jonessoda.com/
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5 ways to make culture a
strategy
1. Green
2. Yes!
3. People
4. Design
5. Freaks
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pinkkisses.com
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6 questions to ask your team
and yourself
1. Why are you in business?
2. What is your culture?
3. What is your mission statement?
4. Who are your followers?
5. How do you respond to trials?
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Questions?
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Door Prize
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Your feedback
Complete evaluation form
• Your feedback
• Information
– 7 Steps to Marketing Success Report
– Request a marketing evaluation
– Get info about Marketing Training Camp
• Sept. 22
• Special offer for AIBA members
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About Moxie MarketingMarketing with an Attitude for Small Business
• We help small business owners and service professionals realize their
business dreams
• Install small business marketing systems & equip your company with
great creative, tools and tactics.
– Strategy before tactics
• Powered by Duct Tape Marketing, Certified Consultant
• Simple, effective, affordable
– Collaborative Consulting
• Your Businesses Virtual Marketing Dept.
• Group Training
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Services• Core offering: Guided Marketing Program (One-
on-one) – Your Virtual Marketing Manager
• Marketing Training Camp
• Referral Engine Group Training
• Social Media Group Training
• Match experts and contractors to match the
client’s needs and budgets (writers, etc.)
• Services: Constant Contact, SEO, Pixability
Video Marketing
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Worked With
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Sample Clients
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Marketing Training CampNext “live” group starts Sept. 22
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Rick L’Amie• Web: www.getmoxiemarketing.com
• Blog: www.marketingwithmoxie.com
• Twitter: twitter.com/MoxieMarketing
• LinkedIn: www.linkedin.com/in/ricklamie
• G+ ricklamie
• Email: [email protected]
• Phone: 512.814.MOXIE (6694)