marketing your marketing - neshco presentation
TRANSCRIPT
Marketing Your Marketing and PR Effort
Marketing Your Marketing and PR Effort
Dan Dunlop
October 28, 2010
Dan Dunlop
October 28, 2010
Adding a Step to the Process
Adding a Step to the Process
Step #1 – Producing, distributing, managing and measuring the marketing, PR and social media
Step #2 (often ignored) - Promoting your marketing efforts and results within your hospital and within the industry; and then leveraging those industry activities
Step #1 – Producing, distributing, managing and measuring the marketing, PR and social media
Step #2 (often ignored) - Promoting your marketing efforts and results within your hospital and within the industry; and then leveraging those industry activities
Why is Step #2 Often Ignored?
Why is Step #2 Often Ignored?
This step takes additional time; and who has extra time?
The “to do” list is never complete Modesty and a distain for self-promotion
(interesting for marketers) A lack of understanding about what
“marketing your marketing” does for the institution
Lack of know-how
This step takes additional time; and who has extra time?
The “to do” list is never complete Modesty and a distain for self-promotion
(interesting for marketers) A lack of understanding about what
“marketing your marketing” does for the institution
Lack of know-how
If you don’t market your department’s good work, it is
not likely that anyone else will.
You’re tracking results, now share them.
If you don’t market your department’s good work, it is
not likely that anyone else will.
You’re tracking results, now share them.
It is time to consider yourself (and your department) a client. Ask yourself how
much energy you devote to marketing your department?
It is time to consider yourself (and your department) a client. Ask yourself how
much energy you devote to marketing your department?
Why Market Your Marketing and PR Efforts?
Why Market Your Marketing and PR Efforts?
To demonstrate your department’s value To justify your marketing budget To gain stature within the organization To make your marketing more effective To build a culture of marketing within
your organization – an appreciation for marketing’s true contribution
To created well-informed brand ambassadors
To demonstrate your department’s value To justify your marketing budget To gain stature within the organization To make your marketing more effective To build a culture of marketing within
your organization – an appreciation for marketing’s true contribution
To created well-informed brand ambassadors
Who Should We Target When Marketing Our
Marketing?
Who Should We Target When Marketing Our
Marketing? C-Suite/Leadership Other department heads Hospital employees (brand
ambassadors) Industry peers Media outlets Prospective employees
C-Suite/Leadership Other department heads Hospital employees (brand
ambassadors) Industry peers Media outlets Prospective employees
How Do You Currently Market Your Marketing and PR
Efforts?
How Do You Currently Market Your Marketing and PR
Efforts? Undoubtedly, you are already
doing some of the things we’ll be talking about today.
Undoubtedly, you are already doing some of the things we’ll be talking about today.
The PhilosophyThe Philosophy Many within healthcare organizations do
not understand the value or contribution of marketing and public relations
That’s because we don’t market ourselves Much of what we do as marketers goes
unseen and unappreciated Through our actions, we add stature to the
organization’s brand, contribute to the bottom-line
We bring value to the organization
Many within healthcare organizations do not understand the value or contribution of marketing and public relations
That’s because we don’t market ourselves Much of what we do as marketers goes
unseen and unappreciated Through our actions, we add stature to the
organization’s brand, contribute to the bottom-line
We bring value to the organization
The Philosophy continued…
The Philosophy continued…
It is not enough to just produce our marketing products; we need to leverage the end result
We need to better merchandise our marketing with internal constituents and key stakeholders
Define objectives, market, measure, then market!
We need to create more value for the marketing function and develop better informed brand ambassadors
It is not enough to just produce our marketing products; we need to leverage the end result
We need to better merchandise our marketing with internal constituents and key stakeholders
Define objectives, market, measure, then market!
We need to create more value for the marketing function and develop better informed brand ambassadors
The Benefits of this Approach
The Benefits of this Approach Enhanced stature and visibility for your
organization Enhanced understanding of the value of
marketing, PR and social media Enhanced stature for the marketing
department Greater recognition for your department These are career-building activities Marketing will be more effective with
better informed brand ambassadors
Enhanced stature and visibility for your organization
Enhanced understanding of the value of marketing, PR and social media
Enhanced stature for the marketing department
Greater recognition for your department These are career-building activities Marketing will be more effective with
better informed brand ambassadors
You’ve Created a Social Media Program, Ad Campaign,
Commercial, or Some Other Product. What’s Next?
You’ve Created a Social Media Program, Ad Campaign,
Commercial, or Some Other Product. What’s Next?
Several Steps to the process:1. Do the work2. Set goals3. Tell stakeholders you’ve done the work4. Track results5. Tell stakeholders about results6. Solicit recognition for the work within the
industry7. Celebrate and market recognition/results with
stakeholder and constituents
Several Steps to the process:1. Do the work2. Set goals3. Tell stakeholders you’ve done the work4. Track results5. Tell stakeholders about results6. Solicit recognition for the work within the
industry7. Celebrate and market recognition/results with
stakeholder and constituents
MeasurementMeasurement
Today you’ve heard all about measurement. Measuring media relations Measuring web traffic Measuring social media
Our mantra: Set goals – market -measure – then market.
Today you’ve heard all about measurement. Measuring media relations Measuring web traffic Measuring social media
Our mantra: Set goals – market -measure – then market.
Communicate!Communicate!
Send out regular activity updates to key constituents
Share successes Generate word-of-mouth
Send out regular activity updates to key constituents
Share successes Generate word-of-mouth
Produce a Year-in-ReviewProduce a Year-in-Review Summarize your successes and
contributions Demonstrate the extent of your
involvement Present to your marketing team Present to your leadership Make available for other
constituents
Summarize your successes and contributions
Demonstrate the extent of your involvement
Present to your marketing team Present to your leadership Make available for other
constituents
Developing a Marketing Dashboard
(But don’t let it be all about numbers; need a more holistic
perspective)
Developing a Marketing Dashboard
(But don’t let it be all about numbers; need a more holistic
perspective)
Stats are EverywhereStats are Everywhere
Google Ad Words
Information at Your Finger Tips
Information at Your Finger Tips
Package and share it with your constituents: Hospital leadership Your marketing team Other department heads Share it in internal publications Use it to develop case studies and
articles
Package and share it with your constituents: Hospital leadership Your marketing team Other department heads Share it in internal publications Use it to develop case studies and
articles
If you want your work to be acknowledged, you have to
tell people what you’re doing.
If you want your work to be acknowledged, you have to
tell people what you’re doing.
Rollout the Work InternallyRollout the Work Internally Departmental rollout kits Campaign launch parties TV commercials on TV monitors Ads framed in departments Campaigns/ads featured in
newsletters Posters throughout the hospital Email blast to managers/employees Presentation to department heads PDFs of press releases and online hits What else?
Departmental rollout kits Campaign launch parties TV commercials on TV monitors Ads framed in departments Campaigns/ads featured in
newsletters Posters throughout the hospital Email blast to managers/employees Presentation to department heads PDFs of press releases and online hits What else?
Merchandizing Your Work Internally
Merchandizing Your Work Internally
Merchandizing Your Work Internally
Merchandizing Your Work Internally
Tell Your Story within the Industry & Build Brand
Stature(And do some career building while you’re
at it!)
Tell Your Story within the Industry & Build Brand
Stature(And do some career building while you’re
at it!) Pitching/submitting your campaigns Writing articles or expert columns White papers Blogging Presenting at Conferences Hosting roundtable discussions or webinars Judging industry awards competitions Winning industry awards competitions
Pitching/submitting your campaigns Writing articles or expert columns White papers Blogging Presenting at Conferences Hosting roundtable discussions or webinars Judging industry awards competitions Winning industry awards competitions
Getting Your Work Profiled in National Publications
Getting Your Work Profiled in National Publications
Get to know the editors through their work
Build relationships with editors
Become a resource Enter national awards
competitions sponsored by publications
Work far ahead Work two or three story
ideas at a time
Get to know the editors through their work
Build relationships with editors
Become a resource Enter national awards
competitions sponsored by publications
Work far ahead Work two or three story
ideas at a time
Healthcare Marketing Report
Healthcare Marketing Report
Richard Cohen, editor
Two options: guest column or story pitch
Pays attention to what wins Healthcare Advertising Awards
Likes advertising [email protected]
Richard Cohen, editor
Two options: guest column or story pitch
Pays attention to what wins Healthcare Advertising Awards
Likes advertising [email protected]
Healthcare Marketing Report
Healthcare Marketing Report
Healthcare Marketing Advisor
Healthcare Marketing Advisor
Marianne Aiello, Editor [email protected]
781-639-1872 ext. 3776
Likes integrated campaign stories
Extensive 4 to 7 page color profiles
Submission form (fax)
Marianne Aiello, Editor [email protected]
781-639-1872 ext. 3776
Likes integrated campaign stories
Extensive 4 to 7 page color profiles
Submission form (fax)
Healthcare Marketing Advisor
Healthcare Marketing Advisor
HealthLeaders Media Marketing Weekly
HealthLeaders Media Marketing Weekly
Weekly eZine Very brief story Marianne Aiello &
Gienna Shaw, editors
Weekly eZine Very brief story Marianne Aiello &
Gienna Shaw, editors
HealthLeaders MediaHealthLeaders Media Publications covering a range of
topics HealthLeaders magazine, Jim
Molpus, editor www.healthleadersmedia.com HealthLeaders Media Community &
Rural Hospital Weekly (eNewsletter) HealthLeaders Media Marketing
Weekly (eNewsletter), Marianne Aiello & Gienna Shaw, editors
QualityLeaders - weekly eNewsletter; Maureen Larkin, editor
Also do a ton of Webinars
Publications covering a range of topics
HealthLeaders magazine, Jim Molpus, editor
www.healthleadersmedia.com HealthLeaders Media Community &
Rural Hospital Weekly (eNewsletter) HealthLeaders Media Marketing
Weekly (eNewsletter), Marianne Aiello & Gienna Shaw, editors
QualityLeaders - weekly eNewsletter; Maureen Larkin, editor
Also do a ton of Webinars
Marketing Health ServicesMarketing Health Services Bill Gombeski, editor [email protected] American Marketing
Association publication Focuses on emerging
issues Like to have
measurable results Feature articles 3,500
words; columns 1,600 Writer’s guideline online
Bill Gombeski, editor [email protected] American Marketing
Association publication Focuses on emerging
issues Like to have
measurable results Feature articles 3,500
words; columns 1,600 Writer’s guideline online
Spectrum NewsletterSpectrum Newsletter
SHSMD publication, bi-monthly Invites article submissions Two color publication 1,000 to 1,500 words preferred Karen Porter, managing editor 312-422-4579 or kporter@
aha.org Typical submission deadline: July
1 for September/October issue
SHSMD publication, bi-monthly Invites article submissions Two color publication 1,000 to 1,500 words preferred Karen Porter, managing editor 312-422-4579 or kporter@
aha.org Typical submission deadline: July
1 for September/October issue
Marketing Healthcare Today
Marketing Healthcare Today
Campaign Submission form online
www.MHTmagazine.com
Look for unique healthcare marketing projects / campaigns
Melinda Lucas, Executive Editor
Randy Lucas, Publisher
Campaign Submission form online
www.MHTmagazine.com
Look for unique healthcare marketing projects / campaigns
Melinda Lucas, Executive Editor
Randy Lucas, Publisher
Marketing Healthcare Today
Marketing Healthcare Today
Marketing Healthcare Today
Marketing Healthcare Today
Healthcare Strategy AlertHealthcare Strategy Alert Published by Forum for
Healthcare Strategists Send submissions to
Editor Debbie Reczynski - [email protected]
www.healthcarestrategy.com
Published by Forum for Healthcare Strategists
Send submissions to [email protected]
Editor Debbie Reczynski - [email protected]
www.healthcarestrategy.com
Strategic Health Care Marketing
Strategic Health Care Marketing
A Division of Health Care Communications
Send submissions to [email protected]
Publisher - Michele von Dambrowski [email protected]
m www.strategichealthcare.com Online submission form for story
concepts, along with editorial requirements (1,000 to 1,800 words)
Met Michele at CBM conference
A Division of Health Care Communications
Send submissions to [email protected]
Publisher - Michele von Dambrowski [email protected]
m www.strategichealthcare.com Online submission form for story
concepts, along with editorial requirements (1,000 to 1,800 words)
Met Michele at CBM conference
Get Publicity, Then Leverage It!
Get Publicity, Then Leverage It!
Getting the initial media hit is just the first step. The real value comes in leveraging the coverage.
Target key constituents and stakeholders
Getting the initial media hit is just the first step. The real value comes in leveraging the coverage.
Target key constituents and stakeholders
Get Publicity, Then Leverage It!
Get Publicity, Then Leverage It!
Tactics for leveraging publicity: PDFs of coverage/articles emailed to internal
constituents and stakeholders Articles in internal newsletters Press releases to local media (Hospital X Ad
Campaign Profiled in National Publication) And post press release on your website
Frame articles and display with pride; give copies to internal clients
PDFs of articles for download on Intranet and Website Include in annual marketing “year in review” What else?
Tactics for leveraging publicity: PDFs of coverage/articles emailed to internal
constituents and stakeholders Articles in internal newsletters Press releases to local media (Hospital X Ad
Campaign Profiled in National Publication) And post press release on your website
Frame articles and display with pride; give copies to internal clients
PDFs of articles for download on Intranet and Website Include in annual marketing “year in review” What else?
Get Publicity, Then Leverage It!
Get Publicity, Then Leverage It!
White PapersWhite Papers Great use of
unpublished articles Share with internal
audiences Post on website Share with industry
colleagues Distribute at
roundtables Fodder for future
articles
Great use of unpublished articles
Share with internal audiences
Post on website Share with industry
colleagues Distribute at
roundtables Fodder for future
articles
Winnings Awards For Your Work
Winnings Awards For Your Work
Why enter awards competitions? Which awards? Developing an
awards strategy Industry specific? National, local, regional?
Results make for better awards submissions
Beyond winning. Leveraging results. Press release Internal communication Internal merchandizing
Why enter awards competitions? Which awards? Developing an
awards strategy Industry specific? National, local, regional?
Results make for better awards submissions
Beyond winning. Leveraging results. Press release Internal communication Internal merchandizing
How to Win AwardsHow to Win Awards Experience is the best teacher Enter the right competitions Enter the right work Enter the right category Review past winners Write winning entries Pay attention to the submission
guidelines
Experience is the best teacher Enter the right competitions Enter the right work Enter the right category Review past winners Write winning entries Pay attention to the submission
guidelines
Healthcare Advertising Awards
Healthcare Advertising Awards
Presented by Healthcare Marketing Report
25+ years February early Deadline Numerous hospital and
health system categories $40 entry fee, $75
campaigns www.hmrpublicationsgroup.co
m Should you enter?
Presented by Healthcare Marketing Report
25+ years February early Deadline Numerous hospital and
health system categories $40 entry fee, $75
campaigns www.hmrpublicationsgroup.co
m Should you enter?
Aster AwardsAster Awards Marketing Healthcare
Today magazine Healthcare specific Categories for hospital
sizes Late February deadline $45 single entry, $70
campaign or series No case studies required www.asterawards.com Should you enter?
Marketing Healthcare Today magazine
Healthcare specific Categories for hospital
sizes Late February deadline $45 single entry, $70
campaign or series No case studies required www.asterawards.com Should you enter?
HealthLeaders Marketing Awards
HealthLeaders Marketing Awards
April or May submission
$195 per entry Categories by
hospital size www.healthleadersm
arketingawards.com/about.cfm
Should you enter?
April or May submission
$195 per entry Categories by
hospital size www.healthleadersm
arketingawards.com/about.cfm
Should you enter?
National Health Information Awards
National Health Information Awards
Presented by the Health information Resource Center
End of April deadline Hospital/Health Care
System division Patient education and
consumer decision-making classifications
$49 to $69 per entry www.healthawards.com Should you enter?
Presented by the Health information Resource Center
End of April deadline Hospital/Health Care
System division Patient education and
consumer decision-making classifications
$49 to $69 per entry www.healthawards.com Should you enter?
Your SHSMD Affiliate: NESHCo
Your SHSMD Affiliate: NESHCo
Lamplighter Awards Compete against
regional peer institutions
Get recognition within the region or state
Early February deadline
Lamplighter Awards Compete against
regional peer institutions
Get recognition within the region or state
Early February deadline
eHealthcare Leadership Awards
eHealthcare Leadership Awards
Presented by eHealthcare Strategy & Trends
Healthcare specific June deadline Numerous healthcare
categories $70 per entry (hospitals) Best site design, best
interactive site, best health content, best newsroom, best web 2.0, etc.
www.strategichealthcare.com/awards
Presented by eHealthcare Strategy & Trends
Healthcare specific June deadline Numerous healthcare
categories $70 per entry (hospitals) Best site design, best
interactive site, best health content, best newsroom, best web 2.0, etc.
www.strategichealthcare.com/awards
SIAASIAA Service Industry
Advertising Awards Hospital and health
system categories TV, newspaper, radio,
magazine, PR campaign, new media, etc.
November early deadline $40 single, $70 campaign www.siaawards.com Should you enter?
Service Industry Advertising Awards
Hospital and health system categories
TV, newspaper, radio, magazine, PR campaign, new media, etc.
November early deadline $40 single, $70 campaign www.siaawards.com Should you enter?
Telly AwardsTelly Awards Highly respected, 30 years Television and video focus Categories include Health &
Wellness, Hospitals under 200 beds, Hospitals over 200 beds and Not-for-Profit
Entries do not compete against each other
December early registration $60 single entry, $150
campaign www.tellyawards.com
Highly respected, 30 years Television and video focus Categories include Health &
Wellness, Hospitals under 200 beds, Hospitals over 200 beds and Not-for-Profit
Entries do not compete against each other
December early registration $60 single entry, $150
campaign www.tellyawards.com
National Mature Media Awards
National Mature Media Awards
Presented by the Mature Market Resource Center
Sponsored by the National Association of Area Agencies on Aging
Primary target must be a 50+ audience
Healthcare specific categories
Entries begin in February www.seniorawards.com
Presented by the Mature Market Resource Center
Sponsored by the National Association of Area Agencies on Aging
Primary target must be a 50+ audience
Healthcare specific categories
Entries begin in February www.seniorawards.com
Videographer Awards
Videographer Awards
Judged by the Association of Marketing & Communication Professionals
Focus on TV and video Entries not judged against
each other Hospital and physician
categories May deadline; $75 entry fee www.videoawards.com
Judged by the Association of Marketing & Communication Professionals
Focus on TV and video Entries not judged against
each other Hospital and physician
categories May deadline; $75 entry fee www.videoawards.com
The Communicator
Awards
The Communicator
Awards Sanctioned by the International Academy of Visual Arts
$60 single entry, $135 campaign November deadline Categories include Health &
Wellness, Hospitals under 200 beds, Hospitals over 200 beds
Wide array of categories including interactive, audio, video and print
November deadline www.communicatorawards.com
Sanctioned by the International Academy of Visual Arts
$60 single entry, $135 campaign November deadline Categories include Health &
Wellness, Hospitals under 200 beds, Hospitals over 200 beds
Wide array of categories including interactive, audio, video and print
November deadline www.communicatorawards.com
The Blingy AwardsThe Blingy Awards Excellence in TV, Video,
Film Web & Multimedia August deadline $50 single entry, $130
per campaign Health & Wellness,
Hospital,Healthcare (non-hospital) categories
www.blingyawards.com
Excellence in TV, Video, Film Web & Multimedia
August deadline $50 single entry, $130
per campaign Health & Wellness,
Hospital,Healthcare (non-hospital) categories
www.blingyawards.com
Merchandise Your Victories
Merchandise Your Victories
Press release - post on your website
Articles in internal publications
Display awards - frame certificates
Copies of awards for internal clients
PDFs of press hits Others?
Press release - post on your website
Articles in internal publications
Display awards - frame certificates
Copies of awards for internal clients
PDFs of press hits Others?
Merchandise Your Victories
Merchandise Your Victories
Merchandise Your Victories
Merchandise Your Victories
Merchandise Your Victories
Merchandise Your Victories
Judging Awards Competitions
Judging Awards Competitions
Raise your stature within the industry and within your organization
Usually submission forms online
Remember to leverage this!
Raise your stature within the industry and within your organization
Usually submission forms online
Remember to leverage this!
Presenting at ConferencesPresenting at ConferencesWhat conferences to consider? Start with regional opportunities Roundtables and panels Then conferences outside your region Move up to national conferences
SHSMD AAMC Forum on Customer Based Marketing
Strategies NESHCo
Plan ahead! Have more than one presentation idea
What conferences to consider? Start with regional opportunities Roundtables and panels Then conferences outside your region Move up to national conferences
SHSMD AAMC Forum on Customer Based Marketing
Strategies NESHCo
Plan ahead! Have more than one presentation idea
Leverage Your Participation in Industry
Conferences
Leverage Your Participation in Industry
Conferences Press release to announce your
participation; post online Present to your staff Small feature in internal publication Include in annual marketing recap What’s an annual marketing recap?
Press release to announce your participation; post online
Present to your staff Small feature in internal publication Include in annual marketing recap What’s an annual marketing recap?
Leverage Your Participation in Industry
Conferences
Leverage Your Participation in Industry
Conferences
Other Types of Industry Involvement
Other Types of Industry Involvement
Serve on boards of related organizations (Ad Club, for example)
Maintain or participate in online marketing blogs/communities
Participate in webinars Others?
Serve on boards of related organizations (Ad Club, for example)
Maintain or participate in online marketing blogs/communities
Participate in webinars Others?
It’s Hard Work - And Worth Every Minute Of It.
It’s Hard Work - And Worth Every Minute Of It.
Promote your work internally. Enter and win awards. Then leverage. Judge awards competitions. Get your work published. Then leverage. Present at industry conferences. Then… Do an annual marketing year-in-review. Write an annual departmental marketing
plan. Repeat.
Promote your work internally. Enter and win awards. Then leverage. Judge awards competitions. Get your work published. Then leverage. Present at industry conferences. Then… Do an annual marketing year-in-review. Write an annual departmental marketing
plan. Repeat.
Contact InformationContact Information
Dan Dunlop, Jennings President & CEO
[email protected] Blog (Online healthcare marketing
community): www.healthcaremarketing.ning.com
Dan Dunlop, Jennings President & CEO
[email protected] Blog (Online healthcare marketing
community): www.healthcaremarketing.ning.com
AddendumAddendum
Additional Awards CompetitionsAdditional Awards Competitions
Hermes Creative AwardsHermes Creative Awards Presented by the
Association of Marketing & Communication Professionals
No healthcare category Late April deadline Scored entries $50 single, $100
campaign www.hermesawards.co
m
Presented by the Association of Marketing & Communication Professionals
No healthcare category Late April deadline Scored entries $50 single, $100
campaign www.hermesawards.co
m
Marcom AwardsMarcom Awards Presented by the Association
of Marketing & Communication Professionals
No healthcare of hospital category
221 marketing categories $60 single, $100 campaign Deadline September www.marcomawards.com
Presented by the Association of Marketing & Communication Professionals
No healthcare of hospital category
221 marketing categories $60 single, $100 campaign Deadline September www.marcomawards.com
The Mobius AwardsThe Mobius Awards Founded in 1971 Originally the US Television
Commercials Festival Now included radio, print
and package design Healthcare categories
include hospitals, medical offices, rehab facilities, assisted living and surgery centers
Entry deadline October 1 www.mobiusawards.com
Founded in 1971 Originally the US Television
Commercials Festival Now included radio, print
and package design Healthcare categories
include hospitals, medical offices, rehab facilities, assisted living and surgery centers
Entry deadline October 1 www.mobiusawards.com
Platinum PR AwardsPlatinum PR Awards
Presented by PR News
No healthcare categories
May deadline $290 per entry www.prnewsonline.com
Presented by PR News
No healthcare categories
May deadline $290 per entry www.prnewsonline.com
The GraciesThe Gracies American Women in Radio
& Television Entries must be for
women, by women Commercials of interest to
women and families Public affairs programs,
commercials, news feature, public service announcement
$175 to $195 per entry www.awrt.org
American Women in Radio & Television
Entries must be for women, by women
Commercials of interest to women and families
Public affairs programs, commercials, news feature, public service announcement
$175 to $195 per entry www.awrt.org
Ava AwardsAva Awards Related to MarCom Awards Association of Marketing &
Communications Professionals
International Audi-Visual production October deadline $60 per entry Healthcare and Hospital
categories www.avaawards.com
Related to MarCom Awards Association of Marketing &
Communications Professionals
International Audi-Visual production October deadline $60 per entry Healthcare and Hospital
categories www.avaawards.com
American Business AwardsAmerican Business Awards The Stevies End of March deadline No healthcare
category www.stevieawards.co
m
The Stevies End of March deadline No healthcare
category www.stevieawards.co
m
The Stevies for Women in Business
The Stevies for Women in Business
The Stevies for Women in Business
End of August deadline
No healthcare category
www.stevieawards.com/women
The Stevies for Women in Business
End of August deadline
No healthcare category
www.stevieawards.com/women
Mercury Excellence Awards
Mercury Excellence Awards
PR Awards Some healthcare
categories $220 or $260 per entry November deadline Each entry judged on
its own merits www.mercommawards.c
om
PR Awards Some healthcare
categories $220 or $260 per entry November deadline Each entry judged on
its own merits www.mercommawards.c
om
PR People Awards
PR People Awards
Presented by PR News Prepare a two to three
page synopsis June deadline Opportunity to recognize
PR professionals on your team
www.prnewsonline.com
Presented by PR News Prepare a two to three
page synopsis June deadline Opportunity to recognize
PR professionals on your team
www.prnewsonline.com
PR News CSR AwardsPR News CSR Awards Corporate Social
Responsibility Awards Presented by PR News November deadline Categories include
employee relations, environmental stewardship, green PR campaign, media relations, and cause branding campaign
www.prnewsonline.com
Corporate Social Responsibility Awards
Presented by PR News November deadline Categories include
employee relations, environmental stewardship, green PR campaign, media relations, and cause branding campaign
www.prnewsonline.com
Apex Awards for Publication Excellence
Apex Awards for Publication Excellence
Presented by the editors of Writing That Works
Focus on publications and writing
Categories for health, fitness and medical publications
$89 per entry March deadline www.apexawards.com
Presented by the editors of Writing That Works
Focus on publications and writing
Categories for health, fitness and medical publications
$89 per entry March deadline www.apexawards.com
Summit Creative AwardsSummit Creative Awards Summit International
Awards For companies with
billings under $30 million
No healthcare breakout January entry deadline TV commercials by
production cost $65 for most entries,
$85 PR program www.summitawards.com
Summit International Awards
For companies with billings under $30 million
No healthcare breakout January entry deadline TV commercials by
production cost $65 for most entries,
$85 PR program www.summitawards.com
The W3 AwardsThe W3 Awards Presented by the
International Academy of the Visual Arts
Websites, web advertising and web video
Health and health care services categories
June deadline; $95 per entry
www.w3award.com
Presented by the International Academy of the Visual Arts
Websites, web advertising and web video
Health and health care services categories
June deadline; $95 per entry
www.w3award.com
The Webby AwardsThe Webby Awards International Academy of
Digital Arts and Sciences Websites, interactive
advertising, online video and mobile web
Very competitive Health category November early deadline Website entry fee $275 www.webbyawards.com
International Academy of Digital Arts and Sciences
Websites, interactive advertising, online video and mobile web
Very competitive Health category November early deadline Website entry fee $275 www.webbyawards.com
IN-AWE AwardsIN-AWE Awards
Healthcare Communication & Marketing Association
$150 - $200 per entry
Patient Education & Consumer categories
www. theHCMA.org
Healthcare Communication & Marketing Association
$150 - $200 per entry
Patient Education & Consumer categories
www. theHCMA.org
Non-Profit PR AwardsNon-Profit PR Awards Presented by PR
News Appropriate for
foundations September deadline Entry fee $260 www.prnewsonline.com
Presented by PR News
Appropriate for foundations
September deadline Entry fee $260 www.prnewsonline.com
AME AwardsAdvertising Marketing Effectiveness
AME AwardsAdvertising Marketing Effectiveness
$645 per campaign May entry Campaign Brief - video
or written summary Healthcare Services
category www.ameawards.com
$645 per campaign May entry Campaign Brief - video
or written summary Healthcare Services
category www.ameawards.com
CLIO AwardsCLIO Awards One of the world’s top
advertising competitions
Radio, TV, print, outdoor, interactive
Very competitive Clio Festival in May www.clioawards.com
One of the world’s top advertising competitions
Radio, TV, print, outdoor, interactive
Very competitive Clio Festival in May www.clioawards.com
Local ADDY AwardsLocal ADDY Awards American Advertising
Federation 210 local clubs No healthcare
category Three steps to
competition: local, regional, national
www.aaf.org
American Advertising Federation
210 local clubs No healthcare
category Three steps to
competition: local, regional, national
www.aaf.org
Communication ArtsCommunication Arts Communication Arts
magazine Winners appear in the
November issue No healthcare
category June entry Integrated Campaign -
$250 entry; single TV $90
www.commarts.com/competition
Communication Arts magazine
Winners appear in the November issue
No healthcare category
June entry Integrated Campaign -
$250 entry; single TV $90
www.commarts.com/competition
Creative Media AwardsCreative Media Awards Media Magazine For creative use of
media $349 entry fee per
campaign Entry must include a
brief About creativity and
the big idea Enter July - August www.mediapost.com/cma
Media Magazine For creative use of
media $349 entry fee per
campaign Entry must include a
brief About creativity and
the big idea Enter July - August www.mediapost.com/cma
Effie AwardsEffie Awards
Requires extensive written case studies
www.effie.org
Requires extensive written case studies
www.effie.org
More Awards to Learn About Online
More Awards to Learn About Online
Clio Awards - Very competitive - www.clioawards.com Effie Awards - Very competitive - www.effieawards.com Communication Arts Awards -
www.commarts.com/competition Creative Media Awards - www.mediapost.com/cma Mobius Awards - www.mobiusawards.com Summit Creative Awards - www.summitawards.com Ava Awards - www.avaawards.com Platinum PR Awards - www.prnewsonline.com Non-Profit PR Awards - www.prnewsonline.com Apex Awards - Health categories - www.apexawards.com The Stevies - American Business Awards The Blingys - www.blingyawards.com
Clio Awards - Very competitive - www.clioawards.com Effie Awards - Very competitive - www.effieawards.com Communication Arts Awards -
www.commarts.com/competition Creative Media Awards - www.mediapost.com/cma Mobius Awards - www.mobiusawards.com Summit Creative Awards - www.summitawards.com Ava Awards - www.avaawards.com Platinum PR Awards - www.prnewsonline.com Non-Profit PR Awards - www.prnewsonline.com Apex Awards - Health categories - www.apexawards.com The Stevies - American Business Awards The Blingys - www.blingyawards.com