Marketing | Advertising | Design With Purpose

WHY WHO?

We are a collective of thinkers, creators, writers, and dreamers who’ve come together to create meaningful connections between people and brands.

LOVE WHAT YOU DO. DO WHAT YOU LOVE.

Whether it’s driving revenue, launching a brand, promoting a cause or igniting a movement, our work is a reflection of our people.

THE BEAUTY

“Rule #1...It’s not about you...it’s about your audience.”

Chris Norwood | Principal & client services

Chris gets to heart of WHYFOR clients’ advertising and marketing challenges. With over a dozen years of experience at the helm of several advertising and design agencies, his resume includes a diverse mix of clients from community foundations to Fortune 100s. And while not a designer, his ability to walk the line between strategy and creativity helps WHYFOR clients understand the process, and more importantly, helps the creative teams understand the needs of clients.

“ Great creative is less about aesthetics and all about purpose.”

Rob Nicoletti | Principal & Creative Director

Named one of the “Top 100 Designers Under 30″ by HOW Magazine, Rob brings technical insight and skill to his passion for marketing, advertising, and design. Rob is responsible for the visual look and feel of all of WHYFOR’s creative efforts. A strong believer in our mantra, Design with Purpose, Rob’s designs are always as compelling and functional as they are beautiful.

Liz Rosetty | Creative Services

Erin Nicoletti | Client Services

Sara Peterson | Copywriter

Jeff Gonzalez | Business Development

ADVERTISING ISN’T DYING. IT’S BEING WASTED.

we blend content, strategy and design to focus on what matters — influencing how consumers think, behave and buy.

Vantage West Credit Union was falling out of touch with the public and falling further behind the big banks. We helped them understand that getting to the heart is just as important as getting to the wallet.

YOU DESERVE MORE.

After several unsuccessful campaigns aimed at soliciting work from large advertising agencies, commercial photography, Kevin Anderson, asked WHYFOR for some assistance. To get Kevin’s amazing portfolio pieces past the agency gatekeepers, we developed the “Think before you click” campaign, a tongue in cheek effort to disparage the

use of cheap (“dollar menu”) stock photography. We delivered the messaging and portfolio in the form of a fast food lunch filled with messaging, capabilities and of course “the beef.”

SELF LOVE: WHYFOR received a NATIONAL ADDY award for this campaign. Oh right, Kevin also had a response rate of over 64%

THINK BEFORE YOU CLICK.

Savvy Navigator came to WHYFOR needing a re-brand and marketing campaign to help sell their luxury travel consulting and packages. Having serviced a predominantly LGBT audience for its first 10 years, the owners found their attention to details, property relationships and creative travel packages in demand by

travelers of all colors and stripes.

WHYFOR responded with a complete refresh of the logo, color palette and tagline that infused the brand with elegant and luxurious touches that brings the feel of a global travel consulting agency and encourages

travelers to “take flight” and let Savvy Navigator can “show them the way!”

WE’LL SHOW YOU THE WAY.

Looking to grow $40M in new investment accounts, Vantage West challenged us with attracting first time investors (and thoroughly initiated) to the savings party. Our solution was to take the edge off investing and

catch attention with a series of playful headlines.

We’ll just let the client speak to the results:

“ It’s too successful. We had $72M in deposits in the last 30 days. You can cancel the rest of the placements.”

- Allan Switalksi, Director of Marking

DEAD PRESIDENTS

Arizona Sports Medicine Center needed to separate themselves from the pack. Despite being the market leader and official doc shop of most professional teams in Arizona, ASMC was getting lost in the competitive shuffle.

WHYFOR developed a new “WHERE THE PROS GO.” marketing and advertising campaign that cut through the noise and left the competition in the dust.

WHERE THE PROS GO.

How do you convince the average kid on campuses to open a checking account? Snark and the chance to win $1500 to make over their dorm room. WHYFOR developed a series of ads rooted in the trending “said no one ever” saying that spread like wildfire through conversation and social media on college campus’. The concept entertains by tying clever sayings with “reality based” photography that reflecting the mundane and often uninspired interiors of dorm

and college housing.

A second option, “DUDE-LER”, is based on humorous hand drawn “doodles” (pearls of wisdom) relating to typical college life and the reflected benefits of winning the $1,500 giveaway.

SAID NO ONE EVER / DUDE-LER

After spending two years creating an amazing line of full leaf tea blends, Paromi Tea was faced with the challenge of bringing their unique products to market. WHYFOR was invited to develop the brand and

marketing channels for the fledgling tea maker in a market dominated by multinational corporations and established specialty tea companies.

After fully immersing ourselves in the story of how Paromi teas are created we developed a complete family of elegant graphics, playful taglines, e-commerce site, and marketing and advertising messaging.

WHYFOR gave this growing luxury brand a seat at the table with the large international tea brands with creative that looked the part, just like Paromi’s teas.

SAVOR THE ESCAPE.

Marketing

Advertising

Design With Purpose

ABILITY IS OF LITTLE ACCOUNT WITHOUT OPPORTUNITY.