marketing in a social world - financeconnect 2015
TRANSCRIPT
Marketing
Buyer’s Journey
The new normal Selling
1:M
AWARENESS Brand
1:F
KNOWLEDGE Content
1:1
TRUST Connection
(nurturing)
All the world’s professionally
relevant knowledge resides in
the minds of our members
• - Jeff Weiner, CEO
Barack Obama
President of the United States of America
20,986 Followers
Influencer content
YOU
Title
Company
Followers
Larry Fink
Chairman and CEO at BlackRock
440,291 Followers
Narendra Modi Prime Minister of India 801,059 Followers
Mark Mobius Executive Chairmanat Franklin Templeton Investments 260,550 Followers
Jamie Dimon Chairman and Chief Executive Officer at JPMorgan Chase 345,722 Followers
Nandan Nilekani Former Chairman - Unique Identification Authority of India 86,123 Followers
Michael Moritz
Chairman, Sequoia Capital
349,393 Followers
Richard Branson
Founder at Virgin Group
7,613,062 Followers
Mike Bloomberg Entrepreneur, philanthropist, and three-term mayor of New York City
288,738 Followers
The only full-funnel professional platform
Onsite Display
Network Display
Sponsored Updates
Sponsored InMail
Lead Accelerator
Full-funnel analytics
& reporting
products that impact
every stage of your
funnel and get results