understanding the millennials audience in india - financeconnect 2015

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Page 1: Understanding the Millennials Audience in India - FinanceConnect 2015
Page 2: Understanding the Millennials Audience in India - FinanceConnect 2015

mil •

A F F L U E N T

I N TH E 1 9 8 0 S OR 1 9 9 0 S

Page 3: Understanding the Millennials Audience in India - FinanceConnect 2015

I N D I A M I L L E N N I A L S :

A T I M E F O R O P T I M I S M

96%

Affluent Millennials

think the “Indian Dream”

is possible of Affluent Millennials are confident

in the country’s economic future

60%

Expect to be

successful & advance

quickly in my career

68%

Expect to earn more

money than their

parents did

E M P O W E R E D

E X P E C T A T I O N S

Page 4: Understanding the Millennials Audience in India - FinanceConnect 2015

I N D I A M I L L E N N I A L S :

T H E S O C I A L - C E N T R I C G E N E R A T I O N

% of Affluent Users that use at least 1 social network to obtain this type of info

P E E R O P I N I O N S

93%

82%

AFFLUENT

MILLENNIALS

AFFLUENT

GENX

T H O U G H T L E A D E R S H I P

92%*

76%

AFFLUENT

MILLENNIALS

AFFLUENT

GENX

P E R S O N A L L O A N S

90%*

67%

AFFLUENT

MILLENNIALS

AFFLUENT

GENX

Page 5: Understanding the Millennials Audience in India - FinanceConnect 2015

I N D I A M I L L E N N I A L S :

C H A N G I N G F I N A N C I A L S T R A T E G I E S

M I L L E N N I A L S

To t a l : 7 0 %

A f f l u e n t : 7 1 %

Willing to consider

FS products from

non-FS brands:

83%

77%

Ha

s a

mo

bil

e

ap

p w

ith

fu

ll

fea

ture

s

Wo

rk

wit

h a

co

mp

an

y w

ith

po

sit

ive

on

lin

e b

uz

z

of Affluent Millennials rate

themselves as having expert of

advanced financial knowledge

57% When

looking to

choose a

FinServ

company:

Page 6: Understanding the Millennials Audience in India - FinanceConnect 2015

Seize the Affluent Millennial Opportunity

A C T N O W B U I L D D I A L O G U E

& T R U S T W I T H E D U C AT I O N A L C O N T E N T

W A L K T H E W A L K

Page 7: Understanding the Millennials Audience in India - FinanceConnect 2015