Presentation by:Shubham GuptaShyam Sundar AgarwalSomashekhar MuniyappaSrinivasa Ravikumar JeggubhotlaSubramanya BhatSuseenthar Amarnath S

What to Expect…

Parameters – CAC & CLV

Numbers - CAC & CLV

Solution - Sales Design

CAC - Parameters

Fees Credit $ 50 Credit for 6 Months

Sweepstakes $ 200, 000 budgeted

Advertising Cost Avg. Advertising Cost/Customer

Parameters• Freebies• Fees

Credit Cash

• Sweepstakes

• Avg. Advertising Cost

Existing Customers(EC)• $ 48• $ 50• $ 8• $ 222.22

New Customers(NC)• $ 48• $ 58.5• $ 8• $ 222.2

Acquisition Cost

CAC - Cost

EC = $ 328.56

NC = $ 337.06

CLV – Parameters & Cost

Average

Margin(m)

$131

Acquisition

Cost(AC)

$ 332.50

Churn Rate20 %

Discount

Rate(i)

10 %(Assump

tion)

Retention

Rate(RR)

80%

CLV = m*((1+i)/(1+i-RR))-AC = $146.35

Solution – New Design

Business Vision – Identify your Customers

Marketing Strategy

Advertise

Get Customer

Retain

Identify Customers

Eligible Adults & Students

Adults & Students

Income Group

Profession

ND, SD & MN

20 Yrs – 55 Yrs & UG, Grads, and PG Students

20K +

Local & Foreign Nationals

Marketing Strategy

Fees Waivers for Online Customer Signups – Txn. Based

Migrators from Other Banks by Lowering Int. Rates

Complete Fees Waivers for New Offline Customers for 1 Yr

Advertise

Get Customers

Freebees

Sweepstakes

Educate / Workshops

Year Mark Budget for Task Teams

Handle Objections & Follow up(By

calls, Demo & in Person)

Signup

Retain

Surveys •Scheduled Surveys – Segment Based

Follow up •Resolution for the Concerns / Issues(Offline & Online)

Courtesy •Courtesy Calls

Q & A

Thank You . . .