Cari RosnoCEO + President

IOWA / 515.727.5200 / 2111 Dixon Street / Des Moines, IA 50316NEBRASKA / 402.592.1486 / 6520 South 118th Street / Omaha, NE 68137

THE IMPORTANCE OFFACE TO FACE MARKETING

84% of trade show attendees have buying power

WHY EXHIBIT?

91% of attendees get their most useful buying information from shows + events

FIRST STEPS

Only 15% of companies send out information to prospects prior to the show

GET

BASICSBACK

to the

BeIntensely Curious

ASK THE RIGHT QUESTIONS“Can I help you” vs. “What brings you to the show today?”

– JUST –breathe

HOW CAN YOU be different

AND stand out?

APPLE

ANTHROPOLOGY

THE PEOPLE YOU SEND TO THE

SHOW IS KEY!85% of your exhibiting results are in the hands of the exhibit staff

For every 50 square feet there should be 1 staff member

FIND YOURSWEET SPOT

HOW TO BE ANEFFECTIVE

BOOTH STAFFEROnly 25% of people who walk into a booth are actually talked to

March 23rd, 2017

Q+A