marketing & client engagement
TRANSCRIPT
.! Harris County ~ Department of _, .,.~ Education
Marketing & Client EngagementBoard Presentation June 16, 2021
SEE THE IMPACT
Who We Are
Marketing and Client Engagement Team Stephanie De Los Santos Director
Janet Wachs Assistant Director
Teresa Juarez Coordinator
Hugo Jimenez Coordinator
Victoria Cortinas Administrative Assistant
Division Goals
Create, implement and monitor all marketing efforts for HCDE’stwo enterprise divisions and revenue-generating divisions: Choice Partners (CP) Records Management (RM) Center for Safe and Secure
Schools (CSSS) Teaching and Learning
Center (TLC) Educator Certification and
Advancement (ECA) Provide support to the overall
marketing efforts of HCDE
What We Do
Services Provided: Trade Shows / Conferences Branding / Image packaging Advertising Social Media (LinkedIn, YouTube,
Twitter, Facebook) Event planning / Presentations Analytics (eblasts / social media) Promotional items
Maintain database for CP and RM membership / contact lists
Collaboration with COMMs to provide divisions with marketing collateral and content: • Flyers / Graphics • Videos • Media relations • Social media • Website
CLEANUP PANEL DISCUSSION WITH CP AND BUCKEYE INTERNATIONAL
Key Highlights
Launched virtual member trainings and vendor orientations for CP Launched first webinar and first panel discussion for CP
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It's .h.m•. which muns many of you d tab I much-nffded summer'IJU:ion This school yur has been likt r othing we
J.vt! ever Htn before, and ye:. Viti pers1s:td ,nd shed strong Jyiu ttoa t amoffM"\IIOHylHANKYOUto .cluc.a10fl tor I )Ob w.il do'l-e1
Al U'e dHC:ot for the Cen:er for Safe , R.d SKure Schoolw.:h Hams County OtpJIM'ltnt of Educat10n, my nurrber one goal tin ye1r v,n to suppon u many educuon in our oounty d11tncts .u possible mi: fru 01 low-cost tr1 g. and v,e have aceomplished just that
A 31G thai.k you to lht staff 11 The CMi:ti ,'lho wotbd a: tm u uound tf'e d od:: to ensure wt supported ill of our ents' r eeds
et,- nnu• to stay tuned :o our up«,ming workshops !or school ufett IHders and Khool d11:nct personn.l. We havt some axc.~ng wotkt ops a.nd cohorts b.unchmg in J i.ne and Ju"t So hive a rutf"" a-id u •e summer
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Safety Tip of the Month Th• Center f« Safe and Secure Schoots continues to offer courses thrt1u-gh Mer.ta! HH FntAJd ( M.HFA)th.llequip ed:Jc.a:ors and thecommunity ltl he! g othetsdJ g mental he1lthch1.:.,enges
Ac.co<dJ,g :o the a:ionaJCou .. .cilfor Mt ital W.Ubt: g , Th MHFAActJOn Plan. wtuch kldH five steps a.nd ca,, be und in any order. aids P<Ovdng suppon :o someone
who may be expenencang a d1s:ressed s..tua:io
Family-Owned Food service Equipment Supplier and Fabricator
If you are responsible for procuring food equipment and small wares such as, pots and paM, lable top items and food preparation utensils, it would be greal lo be able lo find it all under one roof. You can do that with Budget Restaurant Supply. They are a fanily.ovmed, fulwefvioe food servk:e and suppt,/ company. They started in 1982, in Houston, Texas. Their large showroom with more than 50,000 square feel sleek$ 75,000 products riciuding COVID-19 personal protection equipment supplieo.
The company is able to offer catalog equipment by representing the top tiers of manufacturers in the food service industry includU'lg , but not linited lo, Hobart. Vulcan, True, Manitowoc and Cantlro Rubbennakt. These manufacturers are consistently voted •Best In aass• by food service conslAtants and end usetS.
3udget Restaurant Supply has an in-house custom Rainless steel fabrication shop that builds to NSF {National Sanitation Foundation) standards. They recently inslaled a :ustom stainless steel counter for a snack bar at Westfield -tigh ~ for Spring ISO in Texas. Having worked with the 1istrict in the past, they moved quicldy when caled to meet he need for a custom piece. From start to finish, the pro;ect Nas completed during a two week break in the school's ;chedule. Davxt Chan, Budget Restaurant Supply >resident, said, • .. . with our trusted business partners and earn of experts on staff, we can do any type of pro;ect big or unal."
Key Highlights
Launched quarterly newsletter (The Records Keeper) for RM Streamlined process for sending out newsletters for CP and CSSS
Marketing/Communications Timel ine for [ECA Teacher & Principal Prep Program ]
Eblasts
Status
'" '" '" '" '" 2020-2021 School Safety & Security News
Publication Schedule
April7
AprilS April12,15 Aprill!J.23 April25,30 M1y3.-<I M-,S
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lun• 21--J,,,ty1 Jvty2&.luty &• """7
j RECORDS MANAGEMENT
Strategic Marketing Plan
VlSK)H: Ari ndlJStry le8der n records management otfemg clepenclabfe, efficient. quality 9etVice that is ~vely priced.
MISSIO N: Topror.;derecad1nltionllosehooldilUictl, countiel, ~•. ~and ofler9(l'lefM'lental entities.
OVERALL GOAL: To grow dient base insiOe and ot.uide Hanis Ccutty, increase IW8f'ene511 of~ format scannef'M!h new and currenlcientsand expend useofolher RM lefViceswith anent dienta.
OBJECTIVES:
Ccnii.ldarnualinvencoryauditsofdatalOenawerecordlretendon~ Industry leader IStqed: Mitter Expert n ~cad, , retention and ~ce Providefnl-ratecusttmeraervice2,4/1, highqualitydiiJjtalservicesandlo',,,--oost reccrdsdispmilion lnc:rene prock.ld usage n CU'Tent dients Growtt.lllOmerbaseoutaideofH#rilCOU'ltY MaNW}e~fleetlomeetincreaaedaJStor'nef"demlVlol
TARGET AUDIENCES:
New H#ril Cou,ty dents expanding into univenitiel, mooic:ipalitie:I and c:hartef •---New dents outside Hanis c«ny that ase penmentlll erdiel or nol.for• ,.., .. _
Existing clents
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Key Highlights
Streamlined processes for efficiency (Publication Schedules, Marketing Timelines, Strategic Marketing Plans, Advertising Schedules)
For the month of May, the focus is mental health awareness. The olloWing is a sample of hat you can look forward to on this mon h's The Link_
• Using Creativity o Address Youth Mental Health Awareness • Preventing Trauma and Youth Suicide During COVlD-19 and
Beyond • Resources for Mental Health and COVID-19 • Team ember Spo light • #ThelinkReads • And more
Visit 1he Link
Key Highlights
Streamlined process forEducation & Enrichment (E&E) Blog, The Link
Overall: 180+ eblasts sent out 40+ marketing campaigns