marketing for a digital world 2012

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Marketing in a digital world Nick Emmel @ewarwoowar

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This is the latest version of my Marketing for a Digital World presentation. Lots of new and exciting examples of the good and the bad. But you will have to work out which is which. There is a drinks category angle to this one. We all like drinks, don't we?

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Page 1: Marketing for a digital world 2012

Marketing in a digital worldNick Emmel@ewarwoowar

Page 2: Marketing for a digital world 2012

What we’ll cover today

When did marketing

become all about

“being digital” and

not about selling stuff?

Page 3: Marketing for a digital world 2012

DIGITAL BRIEF

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DIGITAL

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DIGITAL

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People have different

expectations about

how the world

around them should work

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Know how you are going

to drive sales

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Its not about whether you can, it is

whether you should

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The more choice there

is, the more selective you need to be

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Make things people want, don’t just

make people want things

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Don’t have something to say, have a

point of view

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Know who you really are,

and embrace

both the good and the bad

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Move at the speed of

digital not your business

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Don’t pretend

the consumer cares as

much as you

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Doing is not enough,

people still need to see it

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Create ideas that can be

advertised, not advertising ideas

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Things to remember

Marketing is still marketing – there is just more to it

Marketing is not digital, the world is

Create ideas that can be advertised, not advertising ideas

Do stuff because you should not because you can

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