marketing for a digital world 2012
DESCRIPTION
This is the latest version of my Marketing for a Digital World presentation. Lots of new and exciting examples of the good and the bad. But you will have to work out which is which. There is a drinks category angle to this one. We all like drinks, don't we?TRANSCRIPT
Marketing in a digital worldNick Emmel@ewarwoowar
What we’ll cover today
When did marketing
become all about
“being digital” and
not about selling stuff?
DIGITAL BRIEF
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DIGITAL
DIGITAL
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People have different
expectations about
how the world
around them should work
Know how you are going
to drive sales
Its not about whether you can, it is
whether you should
The more choice there
is, the more selective you need to be
Make things people want, don’t just
make people want things
Don’t have something to say, have a
point of view
Know who you really are,
and embrace
both the good and the bad
Move at the speed of
digital not your business
Don’t pretend
the consumer cares as
much as you
Doing is not enough,
people still need to see it
Create ideas that can be
advertised, not advertising ideas
Things to remember
Marketing is still marketing – there is just more to it
Marketing is not digital, the world is
Create ideas that can be advertised, not advertising ideas
Do stuff because you should not because you can
