world class “digital” marketing management
TRANSCRIPT
Velimir Srića
Velimir Srića
Strategic Harmony: Response to a
Global Wake-Up Call
CIHT 2020.
Velimir Srića
3
Why Wake-up Call?
We live in „interesting times” (COVID&VUCA)
Volatility Uncertainty Complexity Ambiguity
Continuity is replaced by DISRUPTION
In Zulu, VUCA means “to wake up”
Velimir Srića
eWorld Marketing Summit 2020
Velimir Srića
5
Disruption = Crisis
COVID-19 changes everything: GDP, employment, habits, work from home, hospitality&travel, social distancing…
Kids out of Wedlock - 15% to 70%
Trust in Government - 85% to 15%
Trust in Bus. Leaders - 65% to 18%
Trust in Media - 78% to 27%
Digital rules the world - Zoom is worth as the 7 top world airlines
Velimir Srića
6
Disrupted ValuesThreats to health and survival: 2 global pandemics
Growing inequality: the richest 0.1% control 90% private wealth
Political gridlock: corruption, distrust, pay-for-play
Devoid of caring, compassion: No Lives matter
Everything is on sale: position, power, job, love, justice, health, youth, sport result or verdict
Mass-consumption culture: profit-driven cultural brainwashing
Destroyed social life: broken families, migration, depression
Rising Voices: me2, neveragain, BLM, marginalized
Velimir Srića
7
Technological DisruptionBASICS ( Big Data, Artificial Intelligence, Social Networks, Internet
of Things, Cloud Computing, SMART concepts)
Robot receptionist
Virtual reality tourism
Social Dilemma…
Velimir Srića
8
According to Pew Research, 57% teeagers met a friendonline – only 20% decided to meet him/her personally
The NextGen spend 4:23 daily on smartphones
Velimir Srića
9
Disruption Issues
Values and ethical compass are violated and broken
Exponential pace of change in technology is taking place
Traditional management methods are “overwhelmed”: they can’t handle the volume of information and change
Reaction cycle has shortened; decisions must be fast and agile
Bureaucracy is standing in the way of innovation
Velimir Srića
Change in Mindset Needed
Five monkeys
Change or die
We are for change, but…
Velimir Srića
Why Mindset?
Mindset = Values
Values Behavior
Behavior Outcomes
If we dislike the outcomes, we must change the values
KEY PROBLEM: Lack of HARMONY – Disharmonious World
Velimir Srića
12
Crisis = Opportunity!
“Crises” are sources of best ideas, but only if treatedas “opportunities”
There are no problems, just challenges
Velimir Srića
13
Post COVID MindsetStrategic Harmony
Strategic Harmony for all stakeholders
IndividualTeam, familyOrganizationCommunityNationContinent, globe…
Velimir Srića
What is Strategic Harmony?
Search for harmony instead of conflict:
Internal harmonyOrganizational harmonyHarmony with environmentHarmonious democracyHarmonious economyHarmonious tourism…
Velimir Srića
15
Strategic Harmony
TEST Values
1. Trust
2. Empathy
3. Sustainability
4. Transparency
Velimir Srića
16
Strategic Harmony
TEST your mindset
TEST your culture
TEST your innovation process
TEST your business model
TEST your execution strategy
TEST your day-to day operations
TEST your sustainable impact
Velimir Srića
17
10 Golde Rules of Post-COVID Mindset
1. Leaders are THE KEY: Catalyzers2. Learn and unlearn3. Cherish candor and trust4. Cultivate passion5. Cherish empathy6. Value initiative7. Thinik Kaizen – Think Positive8. Take calculated risk9. Create the win-win spirit10. Love what you do…
Velimir Srića
18
Trust and Transparency
„Lack of candor is the dirtiest little secret in business” (J. Welch)
Velimir Srića
19
Empathy
Empathy—ability to recognize and understand emotions, needs and thoughts of other people („be in their shoes”)
Empathy – „the most valuable stuff they teach at Harvard Business School” (Global Empathy Index, Harvard Business Review 2016)
Velimir Srića
20
A Lot of Hard Work!
I am successful because I am lucky. But I didn’t getlucky until I started working 60 hours a week.
Velimir Srića
21
Thanks for your Attention! Personal web page
LinkedIn blog
Facebook [email protected]