business marketing in the digital world 3
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web marketingTRANSCRIPT
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Opportunities for Graduates in a Digital World
How can today’s Graduates help businesses to better market their
products and services in the Digital world?
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The Challenge for Business
Why are some businesses struggling to market their
products and services effectively?
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Traditional Marketing Techniques are Becoming less Effective
Cold-CallingTV Advertising
Direct MailNewspaper Advertising
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The 4 Ps Model of Marketing is Becoming
Less RelevantProduct
PricePlace
Promotion
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The Opportunity for Business
Forward thinking businesses that can truly embrace change, can alter their
marketing efforts to leverage the power of the internet and increase market share.
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4 Ps is Becoming 4 Cs
CommunityCo-Creation
CustomisationConversation
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How can a Business increase revenue by ‘leveraging the power
of the internet’? Increase Sales / Sales LeadsImprove Corporate Identity
Become a Recognised AuthorityIncrease Efficiency, etc.
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Step 2Step 1
2 ways to directly increase sales leads
Increase visitors (potential customers) to
the website
Increase visitor to customer conversions
from the website
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Maximise conversions from the website/online channels
Target messages Target customer groups Target visitor actions
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Increase number of targeted visitors
• Drive more visitors from the Search EnginesSearch Engine Optimisation
• Create new channels to drive more visitors
Email marketing Blog Marketing Social Network Marketing
(e.g. twitter, facebook, linked-in)
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An Integrated Web Marketing Strategy
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The Opportunity for Graduates
Many of today’s graduates will have a better and more intuitive understand of the
concepts and benefits than their employers.
Making them the ideal people to execute.
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Have fun and good luck
Digital agencies, IT industry, digital marketing or anything else?
Questions?