marketing for a cause business plan -

Marketing For a Cause

Marketing For a Cause Business Plan

2011-2012

MFC Amy R. 9/2/2011


TABLE OF CONTENTS2010-2011 MFC OVERVIEW

Overview ..................................................................................................... 2

General Description ................................................................................. 3

Annual Plan Overview ............................................................................ 4

Fundraising plan overview ................................................................... 5

MFC Communication ............................................................................... 6

2010-2011 MFC Overview ................................................................. 10

MFC 2011 Expo ....................................................................................... 14

Creative MFC ............................................................................................ 16


GENERAL DESCRIPTION

I. Overview;

Marketing For a Cause (MFC) will show the world how marketing can be used for a good cause. Instead of marketing products for profit, MFC will market small community service organizations by developing marketing plans to help people become aware of their charitable activities and on-going events.

This year, we are planning to branch out MFC by having MFCA (Marketing For a Cause - Advertisement) and develop activities world widely.

II. Vision;

If one person make a cause to two different people, those two will make causes to other two people, the other two people will make cause to the another two, which will eventually bring a cause to the whole world.

III. Mission;

We will make causes with marketing to the world through MFC. To accomplish this, we first focus on bringing ideas to make causes. As we live, we encounter with many problems and to reduce these problems, MFC members will raise their opinions to suggest their ideas for future project. Next, we will all come up with ways to solve or reduce those problems by marketing. MFC is a group which reflects every member’s point of view.

IV. Challenge;

Since MFC has members all over the world, we will have some problems with communication. To lessen this challenge, we will all be interlocked with social networking system via Facebook, messenger (skype, msn etc.) and MFC website.


ANNUAL PLAN OVERVIEW

I. Annual project;

Provide Advertisement to other Clubs who need our help

MFC was originally founded for the cause of helping other clubs to advertise

themselves. This goal will remain throughout the year because this is how MFC

could grow until now.

II. First Half project;

Provide Awareness of Immigrants (cooperation with MFCA) Since there are so many immigrants living all over the world, as being a part of the

group, we are trying to help others with our talents who are in the same situation by

making motion picture video and uploading it on YouTube.

With survey system, we will ask immigrants few questions based on their

motivations, their current job, and how it is affecting their life.

We will come up with synopsis and divide members into subdivided categories

so that we can start planning and making the motion video.

As the video gets completed, MFC will post the video on YouTube so that others

can be awareness to immigrants.

III. Second Half project;

Provide Awareness of those who have Scoliosis We will give awareness to others about what scoliosis is and about people who are

suffering because of this disease. As a group, MFC will be taking ideas of what to do or what our members all want

to do. When we have ideas, we will reflect all our members’ perspective and take it in action.


FUNDRAISING PLAN OVERVIEW

I. Samkyupsal party

Donate for immigrants

MFC will participate in Kritival and raise money by through ‘Sam-Kyup-Sal party’.

We have done it last year, and this year we are planning to bring it back. Donations

will be donated to NGO or other organizations which can help to improve

immigrants’ environment.

II. Bake sale & Mini concert

Donate for people with scoliosis

MFC is planning to go to a hospital and hold a mini concert for people in the hospital.

As we hold this event, we can also sell bakeries in the hospital. These donations will

be donated to organizations or hospitals to help patients with scoliosis.


MFC COMMUNICATION

I. MFC Officers;

MFC Founder/President

Lauren Lee (이수연)

Hi, my name is Lauren Lee. I am your Founder/ President of Marketing For a Cause.

This past year and this year, I have taken Marketing classes and joined Marketing club such as DECA. Studying Marketing/ Communications has opened my eyes to such numerous opportunities such as competent in DECA competitions. I graduated from Chantilly High School and I am now a freshman at New York University studying Communications and Business. I plan to attend graduate school to further my knowledge in the Business/ Marketing field. I'm looking forward to see this club develop further and have more participation going on every year!

MFC President/MFCA President

Amy Ryu (류재원)

Hi, I’m Amy Ryu, your Co-president for MFC and president of Marketing For a Cause-

Advertisement (MFCA). I’m senior at Fremont Christian School in California and for my future plan, I’m thinking of majoring in business or communication. I’m currently a member of California Scholastic Federation, communication assistant in RockAuto Korea, first flute in band, instructor at Korean church, and tutor for elementary math in local education center. I’ll do my best to lead MFC and MFCA as well as including some fun activities this year.


MFC COMMUNICATION

MFC Vice-president

Megan Lee (이지연)

Hi! My name is Megan Lee, a freshman at American School of Dubai. I am your Branch

President for Marketing For a Cause-Dubai (MFCD). I accomplished to do many service hours at National Junior Honor Society for my seventh grade year and my eighth grade year. I attended many schools around the world. I attended Korean Public School kindergarten through first grade, Westmore Elementary School during my second grade, Korea International School third grade through sixth grade, Rocky Run Middle School for my seventh and my eighth grade year, and now I’m going to American School of Dubai for my high school years! I’m very excited to further develop Marketing For a Cause by opening up a branch in Dubai!

MFCA Vice- president

Hanna Yeom (염교은)

Hi, this is Hanna Yeom and I currently go to an international school in Korea. I’ve been attending to Ashiville Christian Academy in North Carolina until last year. I’m interested in business as well as medical field. As extra activities, I participated in MUN, student council, math club, and played piano for quite a long time. I look forward to serve MFC with you guys.


MFC COMMUNICATION

MFC Officer Kristie Cherry Lee

Hi, this is Kristie (Cherry) Lee. I was the vice president of Marketing For a Cause 2010-2011. I graduated from Korea International School this year. I am planning to major in interior design at Pratt Institute. I also participated in other activities such as cheerleading, recycling club, dance club, Design for a Good Cause, and more.

MFCA Officer

Lucas Seo (서원규)

Hey, my name is Lucas Seo. I went to the States after I graduated the middle school

in Korea. I go to Paramus Catholic HS in New Jersey, and I am a rising junior. I wanted to experience many things this summer, and then I heard about the Marketing For a Cause - Advertisement and decided to work with you guys. This summer, I participated at the Unicef camp and the Korean Herald camp. I hope we can make a great results and experiences. See you later!


MFC COMMUNICATION

II. MFC Websites;

Youtheca http://www.youtheca.com/activity/mfc

Facebook http://www.facebook.com/marketingforacause

http://www.youtheca.com/activity/mfc

http://www.facebook.com/marketingforacause


2010-2011 MFC OVERVIEW

I. Samkyupsal Party (2010-2011)

MFC participated in the Kistival Event on December 10, 2010 by setting up our own MFC booth for fundraising events such as: 1) Facepainting + Photobooth Price: ₩1,000

*About 5-6 designs for facepainting *There will be a photographer who will take 5 pictures of the person who paid *5 pictures will be directly sent out to their emails at the booth 2) Selling Korean Pork (Sam-Gyup-Sal) Price: ₩2,000 *5 pieces of pork + rice + kimchi(optional) *Make sure we gather more volunteers to help out with this event, it'll be crowded on that day!



*Kistival Event takes place at Korea International School and it is an event held by the National Honor Society of KIS. It allows various groups and organizations to set up booths so that they can raise money by having different activities at each booth.



Through Skype conference, between Lauren, Kristie, Ji Yoon, Daniel on October 23rd, 2010, MFC came up with :

Participation Form with specific information.


MFC 2011 EXPO

I. Youtheca Expo July 24th 2011, MFC participated in Youtheca Expo MFC introduced out goals and promises to attendances in this Expo and we gathered

over 100 members on this day! Many students and parents have shown their interests in MFC.


MFC 2011 EXPO

Thank you for all the interests you showed us, and with these passions, we will set out causes to the world.


CREATIVE MFC

Be Creative MFC prefers being creative, and we respect our members’ opinions. If

you have any events, or ideas to share, please feel free to do so. We want your ideas. Our Facebook and Youtheca websites are all open for opinions. Also, you can e-mail it to Amy Ryu. [email protected] .

mailto:[email protected]

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