cause-related marketing
DESCRIPTION
Cause-Related Marketing. Sean O’Neill Principal Symmetrix Public Relations & Communications Strategies. What We Plan to Cover. Align business and community values Define the right alliance Design the right program Maximize resources Replicate success. Align Business and Community Values. - PowerPoint PPT PresentationTRANSCRIPT
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Copyright Symmetrix, LLC 2005. All rights reserved
Cause-Related Marketing
Sean O’Neill
Principal
Symmetrix Public Relations &Communications Strategies
![Page 2: Cause-Related Marketing](https://reader034.vdocuments.us/reader034/viewer/2022042822/56815f79550346895dce81c9/html5/thumbnails/2.jpg)
Copyright Symmetrix, LLC 2005. All rights reserved
What We Plan to Cover
Align business and community values
Define the right alliance Design the right program Maximize resources Replicate success
![Page 3: Cause-Related Marketing](https://reader034.vdocuments.us/reader034/viewer/2022042822/56815f79550346895dce81c9/html5/thumbnails/3.jpg)
Copyright Symmetrix, LLC 2005. All rights reserved
Align Business and Community Values
Start at home Involve
employees Analyze
stakeholders Give back to the
community
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Copyright Symmetrix, LLC 2005. All rights reserved
Align Business and Community Values
Fairfax County Diverse
Population Well-educated
Geography
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Copyright Symmetrix, LLC 2005. All rights reserved
Define the Right Alliance
Qualify local bona fide worthy causes
Get involved Understand their
issues Look for
opportunities
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Copyright Symmetrix, LLC 2005. All rights reserved
Design the Right Program
Start small Manage
expectations Identify partners Share the credit Build-in evaluation
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Copyright Symmetrix, LLC 2005. All rights reserved
Maximize Resources Develop a plan Identify free resources Use local celebrities,
elected officials Define benefits for
co-sponsorships & Media Sponsorships
Motivate Volunteers
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Copyright Symmetrix, LLC 2005. All rights reserved
Maximize Resources
Event Management Package and
publicize cooperative efforts
Measure results Learn from
experience
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Copyright Symmetrix, LLC 2005. All rights reserved
Replicate Success
Micro Level Re-prints Plaques Event specialty items
Macro level Annual event Proclamations Maintain ongoing
media contacts
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Copyright Symmetrix, LLC 2005. All rights reserved
The Bottom Line
"Doing well by doing good" is good business.
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Copyright Symmetrix, LLC 2005. All rights reserved
Questions?
Sean O’Neill
Symmetrix Public Relations &Communications Strategies
800.515.0024301.869.3790