marketing your cause
DESCRIPTION
Alison Jobson, Straight Marketing Ltd explains:How to communicate your message effectively and engage supporters; Low cost marketing methods to increase awareness if your work; How to keep supporters engagedTRANSCRIPT
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Alison JobsonStraight Marketing
Marketing Your Cause
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Introduction• How to communicate your
message effectively and engage supporters• Low cost marketing methods
to increase awareness if your work• How to keep supporters
engaged
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Unique Selling Point
30 minutes or less or it’s freeWhen it absolutely, positively has to be there overnightNever knowingly undersold
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The Donkey Sanctuary
The Donkey Sanctuary photographed each donkey to replicate a classic family studio portrait style
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The 4th Emergency Service
Every 9 seconds someone is rescued by the AA
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Emotive Messages
Fighting malaria by supplying mosquito nets to AfricaNational Blood Service
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Before After
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Low Cost Marketing Methods
• Digital marketing• Public relations• Direct mail
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Macmillan
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Social Media
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Coventry Rape Crisis
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Child’s i Foundation
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Free Digital Marketing
Nonprofit Program
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Syrian Children’s Appeal
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PR Stories: New premises
Mare and Foal Sanctuary
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PR Stories: Events
Rowcroft Hospice
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PR: National Stats
Terence Higgins Trust
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PR Stories: International events
Red Cross
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Free Tools