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Muhammad Eissa

Marketing Ethics

Agenda

• Ethics • Marketing • Marketing Ethics • Why • Marketing Mix • Ethical issues in marketing mix

Ethics

Is the art and scienceof determining good and bad or right or wrong moral behavior.

Marketing

• Is the process of communicating the value of a product or service to customers, for the purpose of selling the product or service.

Marketing Ethics

• is the area of applied ethics which deals with the moral principles behind the operation and regulation of marketing.

why

• When an organization behaves ethically, customers develop more positive attitudes about the firm, its products, and its services.

why

• To create values or trust with the company.

why

• To build good image about the organization in the minds of costumer, employee, companies and the society .

Marketing Mix

Product

Consumer safety

Product liability and reliability

Designing for special needs

Price

Bid rigging

Predatory pricing

Price fixing

Place

• Performance pressure exist that may lead to ethical dilemmas.

Place

• Many vendors sell products that have crossed expiry date is unethical.

Place

• Promising shipment when knowing delivery is not possible by the promised date.

Place

• Most drug stores would give too many drugs without perception from a qualified doctor.

Place

• Products are moved in unsafe vehicles.

Promotion

Promote unhealthy products.

Deceptive advertising. Subliminal advertising.

recap

• Ethics • Marketing • Marketing Ethics • Why • Marketing Mix • Ethical issues in marketing mix

ThankYou