ethics in marketing new

7/31/2019 Ethics in Marketing New

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Ethics In Marketing

Presented by-:

Akshay Kanwar

MBA 2 (C)

Roll No. 5497


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WHAT ARE ETHICS ?

ETHICS ?

Ethics, also known as the system of moral

principles, or that branch of philosophydealing with values relating to human conduct, with respect

to the rightness and wrongness of certain actions and to the

goodness and badness of the motives and ends of such actions.


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Marketing

Marketing ?

Is defined by the, American Marketing

Association as "the activity, set of institutions, and processesfor creating, communicating, delivering, and exchanging

offerings that have value for customers, clients, partners, and

society at large."


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Materialism in Marketing

Materialism -:

It refers to the , when sometimes consumers

desire to achieve and maintain a certain lifestyles or image

results in their purchasing more than they need or can afford

Unsolicited offers of credit cards with high limits or high

interest rates.


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What is Advertisement?

Advertising-:

It is a form of communication used to encourage

or persuade an audience (viewers, readers or listeners) tocontinue or take some new action. As it is a great tool toenhance the sales of the company and earn more profits and

increased market share.


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Unfair and Misleading Advertisement

Then there is the issue of false and downright disingenuous

advertisements. While in itself this is an important ethical

issue, an extension of this is the question of credibility.

Nowadays, newspaper columns are rife with advertisements

which blatantly compare features of brands with those of their

competitors.


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DECEPTIVE ADVERTISEMENT


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SURROGATE ADVERTISEMENTS


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SUBLIMINAL ADVERTISEMENTS


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PREDATORY PRICING


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INTRUSIVE PROMOTIONS


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DISTRIBUTION PRACTICES


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Delivery channels

ETHICAL ISSUE OF POLITICAL


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ETHICAL ISSUE OF POLITICAL

MARKETING


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The use of ethics as a marketing tactic


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Further issues in marketing ethics


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Consumerism


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Green Marketing and Ethical Issues

FRAMEWORKS OF ANALYSIS FOR


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FRAMEWORKS OF ANALYSIS FOR

MARKETING ETHICALLY


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Conclusion

The most often mentioned ethical problem faced by marketer

are bribery, fairness, honesty, pricing strategy, product strategy

etc.

The primary ethical conflict reported by marketing managers

involved balancing demands of the corporations against

customer need.

Marketing managers perceive many opportunities In their

firms and industries to engage in unethical behaviour .

Many believe that successful marketing manager do engage in

certain specific un ethical behaviours.


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ethics in marketing new

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