basic marketing tactics lesson 3
DESCRIPTION
Lesson 3 for Digital PR Course at University of Westminster.TRANSCRIPT
Online Marketing – The Basics
What kinds ofOnline marketing
tactics do you know?
Why is it important for you to know about online
marketing?
Types of BasicOnline Marketing
• Search Engine Optimisation• Pay Per Click• Email marketing• Affiliate marketing• Basic blog marketing
Search Engine Optimisation
Search Engine Optimisation• Optimsing web presence to get up
the rankings on search engines• SE’s look for consistent keywords
between URL, header title, meta tags and content
• Link building• sitemap
Pay Per ClickAdvertising
Pay Per Click• Pay for every click rather than flat
rate• Wider spread across the internet• User logic & relevance• Taking over banner ads
Email Marketing
Email Marketing
• Customer loyalty/retention• Brings people back to your site• 5-7 contacts rule• Cost effective & mass
customisable• High click through rates
Email Marketing
• Cost effective• Easy to grow lists• Mass customisation• High click through rates
Affiliate Marketing
Affiliate Marketing• Turn the internet into your
salesforce• Greater visibility across niches• Low cost way to get your
product across the Internet
Basic Blog marketing
Basic Blog marketing• RSS feeds• Email subscribe• Blogrolls• Share buttons• Tags• ‘Email to’ links
Things to do• Start reading www.problogger.net• Start listening to
www.forimmediaterelease.biz• Join Friend Feed and join the
group• Read www.copyblogger.net
