marketing ddisruptions with internet of things

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IoTDisruptions.com @sujamthe

MARKETING DISRUPTIONS WITH INTERNET OF THINGS

SUDHA JAMTHE NorCal BMA, May 11, 2016

Who is Sudha Jamthe?

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AUTHOR, TECHNOLOGY FUTURIST, INSTRUCTOR

The IoT Show Host

#IoTAI #IoTBiz

IoTDisruptions.com #IoTAI @sujamthe

Internet of Things connects every ‘thing’ in our life to create a new way of life. It disrupts society, business, transportation, economies and the

human - machine interface.

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Sudha’s IoT Definition : Limitless Innovation

WHY IoT?

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WHY IoT 1: $16 Trillion by 2020

Self Driving Machines Disrupting – Auto , Drones for Transportation, Smart Parking, City Planning, Robots for Consumers, Industrial Robots for manufacturing …


WHY IoT 2: CASCADING DISRUPTION ACROSS INDUSTRIES

Identify customer behavior Disrupt global markets Earn trust Augment customer experiences Shape the ecosystem

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WHY IoT 3: CALLING FOR MARKETING LEADERSHIP

© Sudha Jamthe

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Internet of Things Application Spectrum

Source: Goldman Sachs Global Investment Research


IoT MARKETING TOUCHPOINTS


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Image Source:wearable-electronics-mobile-healthcare-market-report-by-french-yole-d-veloppement

1. WEARABLES DATA = CUSTOMER INTENT ALL ALONG THE CUSTOMER FUNNEL.

Prosthetics image source: popularmechanics.com


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2. IOT USAGE = LEARN DAILY HABITS OF YOUR CUSTOMER

Kolibree Connected Toothbrush

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3. RETAIL BEACONS = BEHAVIORIAL DATA

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4. GET ACCURATE DEMAND ESTIMATES


What If your customer tells you every time the use your product? How often, how much

5. GET REAL-TIME PRODUCT FEEDBACK


300 Pizzahuts in China use beacons that capture real-time customer sentiment of pizza to adapt demand.

Image: Smallbizcredits.com


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6. Location Based Ads


7. DISRUPTING HUMAN MACHINE INTERFACE

Image Credit: worldartme.com

IoT with feelings can help kids in hospital or stop road rage drivers. How will our customer relation change with this shift of machine-human interaction?

FUTURE OF IOT


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Wearable Pills or implants inside the body track vitals and identify us.

Nanobots kill cancer cells Protheus pill tracks biometics Biopayments embeds NFC chip implants Connected Pacemakers

IoTDisruptions.com http://bit.ly/IoTAIBook @sujamthe

1. DIGITAL HEALTH WITH WEARABLES INSIDE THE BODY

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2. ROBOTS AND DRONES

Drones for ER, Photography, Delivery & Robot for Customer Service, Factory Workers …

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3. AL – ALGORITHMS and MACHINE LEARNING

CLUE: Amy is an Algorithm

WHICH ONE IS AMY MY ADMIN?

1.  BRAND – UNDERSTAND CUSTOMER DATA

2.  AD: TECH – AUTOMATE AND EARN BETTER ROI

3.  PR - ENGAGE WITH TRUST 4.  PRODUCT MARKETING – CONSISTENT

CUSTOMER EXPERIENCE 5.  PARTNERSHIP – VERTICAL/

HORIZONTAL STACK


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IMPACT ON MARKETING ROLES – IDEAS REVISTED

Identify customer behavior Disrupt global markets Earn trust Augment customer experiences Shape the ecosystem

GET READY TO DISRUPT AND BE DISRUPTED

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marketing ddisruptions with internet of things

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