how personalized marketing and the internet of things will transform retail

IoT Business Maturity Model 1. Operational efficiency Rules and alerting to improve operational efficiency Monitor and track device state, location and health Connect devices and monitor telemetry Things

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Page 1: How Personalized Marketing and the Internet of Things Will Transform Retail

IoT Business Maturity Model1. Operational efficiency

Rules and alerting to improve operational efficiency

Monitor and track device state, location and health

Connect devices and monitor telemetry

Things

Page 4: How Personalized Marketing and the Internet of Things Will Transform Retail

Operationalize insights to improve things and processes in real time

Discover patterns in device data using predictive analytics

Analyze and visualize data from devices

Things

IoT Business Maturity Model2. Business Intelligence

Page 6: How Personalized Marketing and the Internet of Things Will Transform Retail

New partnership opportunities

Expand into new adjacent businesses

Combine IoT & other data with advanced analytics to power new services and revenue streams

Things

IoT Business Maturity Model3. Business Transformation

Page 8: How Personalized Marketing and the Internet of Things Will Transform Retail

Transform the shopping experience adopting cloud based retail solutions

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Transform the Retail Store with the Internet of Things

Retail Trends & (Future) Business Models for Personalized Marketing

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