Rising to the top

Marketing CTEHow can we increase our student numbers, within CTE?

Casey MayoPurposeWith funding option pitfalls, our teaching positions may become obsolete as well. Student numbers dictate the funding advances and ultimately will keep our jobs safe. We need to determine the proper uses of marketing our CTE classrooms in order to boost student numbers and force the program to Thrive and Survive.Literature Review

91 Career-Technical Planning Districts that include city, local, exempted village and joint vocational school districts, are utilizing CTE as Ohio graduation requirements.ODE Fact Sheet 2011 indicates the needed areas of CTE instruction, and the potential course offerings by percentage.CTE courses have been adapted and now conform to the state standards. Throughout the book Growing up digital, the topic of the teacher acting as a resource and consultant is consistently acknowledged. A CTE program should be utilized as the main source of Marketing, and using other areas such as social media, graphics and video would only benefit the advertisement capabilities.Plan of ActionIdentify target audiences and student involvement.Use classrooms where similar CTE offerings are associated and adapt marketing plans to be utilized throughout.Implement Marketing steps to illustrate and inform the student body of potential offerings and classroom instruction.Compare the results of non-marketed classrooms to utilizing the proper marketing steps. Results should indicate the need for different strategies and planning; which should indicate a substantial increase in number involvement.Targeted ClassroomsSophomore Class 2011Non-marketed classroom indicators for 6 course electives.Sophomore Class 2012CTE marketing plans in place for 6 particular course electives.Marketing your ClassStudents were exposed to different marketing styles.VideoBannerStudent AmbassadorAllow Current students to create or adapt methods to suit the student body

Research ResultsMarketing StepsAdvertisement #1-Guidance Counselor explanationAdvertisement #2- Flyers and billboard advertisementsAdvertisement #3- Promotional Videos about the classAdvertisement #4- Currently enrolled students explaining the class.

Findings/AnalysisOut of the 65 students; they preferred to have some form of Advertisements 2, 3, and 4.The 2012 test group showcased a 75% interest spike over the prior 2011 sophomore.They also noted students were, in general, happier in the classroom with less behavioral issues.Students tend to be more attentive and thoroughly enjoy the classroom.

Conclusion/QuestionsWe need to advertise and promote our classrooms in order to prevent funding issues. Involve your fellow staff and underclassman in the design of your curriculum adaptation. Students will enjoy the class with more directives toward their likeness.How can we adapt the classroom to become a public entity or vision? Can we create an effective yet fun interactive CTE program?